Marketing Faculty

 

Marketing Department Faculty and Instructors

Rohini Ahluwalia
Professor, Curtis L. Carlson Trust Professor of Marketing

Rohini Ahluwalia is the Curtis L. Carlson Trust Professor of Marketing at the Carlson School of Management at the University of Minnesota. She is well-known for her expertise in consumer psychology. Ahluwalia’s research is primarily focused in the areas of persuasion, branding and decision making.

Mark Bergen
Professor, James D. Watkins Chair in Marketing

Mark E. Bergen is the James D. Watkins Chair in Marketing at the Carlson School of Management. Bergen's research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, pricing as truces, pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response.

Haitao (Tony) Cui
Professor | Ecolab-Pierson M. Grieve Chair in International Marketing

Haitao (Tony) Cui, Deputy Associate Dean for Global DBA Program, Ecolab-Pierson M. Grieve Chair in International Marketing, Professor of Marketing at the Carlson School, Inaugural Marketing Science Institute (MSI) Scholar, joined the faculty of the Carlson School of Management in 2005 after earning his Ph.D.

Vlad Griskevicius
Associate Dean of Undergraduate Education

Vlad Griskevicius serves as the Associate Dean of Undergraduate Education at the Carlson School and is the Carlson Family Foundation Chaired Professor of Marketing.

William Hedgcock
Associate Professor

William Hedgcock is an Associate Professor in the Marketing Department at the University of Minnesota, Carlson School of Management. His teaching and research focuses on consumer behavior and the neuroscience of choice.

Deborah Roedder John
Professor, Curtis L. Carlson Chair in Marketing

Deborah Roedder John is the Curtis L. Carlson Chair and Professor of Marketing at the Carlson School of Management. She received her Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University. She is an expert in consumer behavior and specializes in two main areas: (1) consumer responses to brands and brand strategies; and (2) children's consumer behavior.

George John
Professor, General Mills/Paul S Gerot Chair in Marketing

Professor John received his bachelor's degree in Aeronautical Engineering from the Indian Institute of Technology, Madras, India  and his MBA from the University of Illinois. After earning his Ph.D. in Marketing from Northwestern, he joined the faculty at the University of Wisconsin before moving to Minnesota.

Byungyeon Kim
Assistant Professor

Byungyeon Kim is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. Byungyeon's research focuses on sales management, specifically in the domains of personal selling and business-to-business marketing.

Irene Nahm
Assistant Professor
Learn about the Irene Hahm, an assistant professor in Marketing at the Carlson School of Management - University of Minnesota.
Akshay Rao
Professor, General Mills Chair in Marketing

Akshay R. Rao holds the General Mills Chair in Marketing at the Carlson School of Management, University of Minnesota.  He has an undergraduate honors degree in Economics from Madras University (India), a Masters in Business Administration from XLRI (India), and a PhD in Marketing from Virginia Tech. In 2011, he was honored as a “Distinguished Alumnus” by XLRI (India).

Joe Redden
Professor, Curtis L. Carlson Chair in Marketing Analytics
Learn about Joe Redden, a marketing professor and chair in marketing analytics at the Carlson School of Management.
Linli Xu
Associate Professor

Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and digital platforms and specialize in the automotive markets.

Alison Jing Xu
Associate Professor, Mary and Jim Lawrence Fellow
 Alison Jing Xu holds a PHD in Marketing from the University of Illinois at Urbana-Champaign. Her research takes the consumer psychology approach to examine how mind-sets, decision processes, retail environments, human sensory inputs, and technology advancements influence consumer and manager decision making.
Yi Zhu
Margaret J. Holden and Dorothy A. Werlich Endowed Professor
Discover the insights of Yi Zhu, an accomplished faculty member at Carlson School of Management, specializing in marketing and consumer behavior.
Ibrahim Keita
Senior Lecturer

Ibrahim Keita, Ph.D. is a development economist. He obtained a Bachelor’s degree in Computational Mathematics and in Economics from Arizona State University and a Master’s degree in Economics from Duke University. He received his doctorate degree in Applied Economics from the University of Minnesota.

Andrew Lainsbury
Senior Lecturer
With more than 20 years of integrated marketing leadership, Andrew Lainsbury harnesses the power of cultural insights and consumer trends to create demand, inspire engagement, and spark action – because successful brand-building in today’s world ultimately needs to convert browsers into buyers. 
Wendy Lutter
Senior Lecturer, Academic Director: Master of Marketing

Wendy has been teaching at Carlson since 2016 and feels like this was the job she was always meant to have. Her favorite part is the students. She is a senior lecturer and teaches Marketing Research, Marketing Management, Brand Strategy, Advertising and Promotion, Customer Experience Management at the undergraduate, Master and MBA levels.

Allison Murn
Senior Lecturer
Allison Murn teaches Marketing at the Carlson School of Management and leverages her expertise in Marketing to develop the next generation of marketers and general managers. Her corporate, entrepreneurial and consulting experiences have enabled her to teach a variety of courses to both MBA and undergraduate students.
Corey Nelson
Senior Lecturer

Corey Nelson is a Senior Lecturer in Marketing at the Carlson School of Management. He received a degree in Business Administration from the University of North Dakota before moving to live and work in Seoul, South Korea for fourteen years. While living in Korea he graduated from the Syracuse University Asian program at Sejong University in Seoul.

Michelle Champlin Bergner
Program Director, Institute for Research in Marketing / Lecturer
Michelle Champlin Bergner is the Director of the Institute for Research in Marketing, having joined the IRM team in June 2020.
Vivian Martin
Lecturer

I retired in 2014 from General Mills after a 35 year career.  My last position, as Vice President for Consumer Insights for the International Segment, provided global marketing and marketing research experience, along with global strategy.  

 

Nicole Newton
Lecturer
Nicole Newton: Accomplished Lecturer at Carlson School of Management. Explore expertise and insights from a dedicated educator shaping business minds.
Fred Beier
Professor Emeritus
Terry Childers
Professor Emeritus
Robert Hansen
Associate Professor Emeritus

Bob Hansen is an award winning teacher who is highly sought by organizations to develop and deliver custom education programs. Recent clients include 3M, J and B Distributors (No Name Steaks), The Federal Reserve Bank of Minneapolis, Thermo-King, HB Fuller, Pentair, Rexam, and others.

Barbara Loken
Professor Emeritus

Barbara Loken is Professor Emeritus of Marketing at the Carlson School, University of Minnesota. She also served as Adjunct Professor of Psychology in the Department of Psychology, University of Minnesota. She is an expert in the fields of brand management, health promotion, and consumer psychology.

Kenneth Roering
Professor Emeritus

Kenneth J. Roering is a Professor-Emeritus in the Carlson School of Management of the University of Minnesota. He occupied the Pillsbury Company-Paul S. Gerot Chair in Marketing from 1982-2004.  He served as Chairman of the Marketing Department at the University of Minnesota.

William Rudelius
Professor Emeritus