Headshot of Wendy Lutter

Wendy Lutter

Senior Lecturer, Academic Director: Master of Marketing
Marketing Department



  • PhD candidate
    Leadership in Intercultural and International Education, University of Minnesota
  • MBA
    Marketing, University of Denver
  • BA
    Art History, Smith College



Wendy Lutter has been teaching at Carlson since 2016 and feels like this was the job she was always meant to have. Her favorite part is the students. She is a senior lecturer and teaches Marketing Research, Marketing Management, Brand Strategy, Advertising and Promotion, Customer Experience Management at the undergraduate, Master and MBA levels. She also teaches in the Carlson Global Institute and most proud of her class, Striving for Gender Equity in International Business, which examines international issues related to gender in business with a 2 week travel component to New Zealand. 

Wendy was on the team to create the new Master of Marketing degree, and serves as its Academic Director. 

Prior to teaching at Carlson, Wendy started the qualitative market research firm Lutter Marketing in 1998. After being on the client side at Children’s Hospitals and Qwest, managing all aspects of market research she realized what she really liked doing was moderating and interviewing. Her long list of clients includes Fortune 100 companies, Healthcare, start-ups and non-profit organizations such as Mayo Clinic, 3M, Best Buy, Medtronic, General Mills, Target, Fraser and the YMCA as well as many start-up healthcare companies. 

Wendy is a certified focus group moderator with training from RIVA Institute in Washington D.C. and has moderated over 800 focus groups, conducted over 3000 one-on-one interviews and managed countless research projects. She has taught seminars and workshops in qualitative market research design to businesses.

Wendy received her BA from Smith College and a MBA with Marketing Specialization from the University of Denver. At The University of Denver, she received the Daniels’ Award of Excellence as the Most Outstanding Graduate. Wendy is the past Chair of the Board of Directors at Fraser, the President of the Central High School Foundation and volunteers for Smith College.

Wendy lives in St. Paul with her husband. She has 2 awesome 20-something kids. She loves to travel, bike, ski, cook and eat good food. In the summer, she can also be found teaching Standup Paddle Boarding on Lake Nokomis.

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