PhD 2020Marketing University of Houston
MS 2014Marketing Seoul National University
BS 2009Industrial Engineering & Economics Northwestern University
Sales Force Management
Business to Business Markets
Irene Nahm is an Assistant Professor of Marketing at Carlson School of Management, University of Minnesota. Irene’s research focuses on applying a wide array of empirical methods to answer important managerial problems in the area of sales force management, multichannel strategy in business-to-business (B2B) markets. Her work broadly focuses on (1) examining temporal dependence of sales performance within a salesperson and its spillover between salespeople and, (2) exploring the dynamics of the digital channel extension in B2B markets.
Irene's research has been recognized in various awards. She received honorable mention for John A. Howard/AMA Doctoral Dissertation Award, a finalist for AMS Mary Kay Doctoral dissertation award, winner in the Young Scholar Research Competition for Organizational Frontlines Research and a finalist for the Doctoral Awards Competition from the Institute for the Study of Business Markets (ISBM). Irene received her Ph.D. in Marketing from the University of Houston, M.S. in Business Administration with a concentration in marketing research from Seoul National University and B.S. in Industrial Engineering and Economics from Northwestern University.