Irene Nahm

Irene Nahm is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. Her research applies a wide array of empirical methods to address important managerial challenges in today’s increasingly complex selling environment. Specifically, she examines sales force effectiveness in emerging sales environments influenced by distressful shifts (e.g., inside sales channels, natural disasters, manager turnover, and trading contexts) and technological advancements (e.g., digital channel integration and AI solution adoption). Her research on sales momentum is published in the Journal of Marketing Research.

Nahm's research has received multiple recognitions. She earned an honorable mention for the John A. Howard/AMA Doctoral Dissertation Award, received the AMS Mary Kay Doctoral Dissertation Award, and the Sales SIG Dissertation Award. She also won the Young Scholar Research Competition for Organizational Frontlines Research and was a finalist in the Doctoral Awards Competition from the Institute for the Study of Business Markets (ISBM). Nahm holds a PhD in Marketing from the University of Houston, an MS in Business Administration with a concentration in Marketing Research from Seoul National University, and a BS in Industrial Engineering and Economics from Northwestern University.