PhD 2020Marketing University of Houston
MS 2014Marketing Seoul National University
BS 2009Industrial Engineering & Economics Northwestern University
Sales Force Management
Business to Business Markets
Irene Nahm is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. Irene’s research focuses on applying a wide array of empirical methods to answer important managerial problems in the area of sales force management and multichannel strategy in business-to-business (B2B) markets. Her work broadly focuses on (1) examining the temporal dependence of sales performance within a salesperson and its spillover between salespeople and (2) exploring the dynamics of the digital channel extension in B2B markets. Her research on sales momentum is published in the Journal of Marketing Research.
Irene's research has been recognized with various awards. She received an honorable mention for the John A. Howard/AMA Doctoral Dissertation Award, winner of the AMS Mary Kay Doctoral dissertation award, winner of the Sales SIG dissertation award, winner of the Young Scholar Research Competition for Organizational Frontlines Research, and a finalist for the Doctoral Awards Competition from the Institute for the Study of Business Markets (ISBM). Irene received her Ph.D. in Marketing from the University of Houston, her M.S. in Business Administration with a concentration in marketing research from Seoul National University, and her B.S. in Industrial Engineering and Economics from Northwestern University.