Irene Nahm

Irene Nahm

Assistant Professor
Marketing
Irene Nahm is an Assistant Professor of Marketing at Carlson School of Management, University of Minnesota. Irene’s research focuses on applying a wide array of empirical methods to answer important managerial problems in the area of sales force management, multichannel strategy in business-to-business (B2B) markets.

Contact

3-159 Carlson School

Education:

  • PhD 2020
    Marketing University of Houston
  • MS 2014
    Marketing Seoul National University
  • BS 2009
    Industrial Engineering & Economics Northwestern University

Expertise:

  • Sales Force Management
  • Business to Business Markets
  • Multichannel Strategy

Biography

Irene Nahm is an Assistant Professor of Marketing at Carlson School of Management, University of Minnesota. Irene’s research focuses on applying a wide array of empirical methods to answer important managerial problems in the area of sales force management, multichannel strategy in business-to-business (B2B) markets. Her work broadly focuses on (1) examining temporal dependence of sales performance within a salesperson and its spillover between salespeople and, (2) exploring the dynamics of the digital channel extension in B2B markets.

Irene's research has been recognized in various awards. She received honorable mention for John A. Howard/AMA Doctoral Dissertation Award, a finalist for AMS Mary Kay Doctoral dissertation award, winner in the Young Scholar Research Competition for Organizational Frontlines Research and a finalist for the Doctoral Awards Competition from the Institute for the Study of Business Markets (ISBM). Irene received her Ph.D. in Marketing from the University of Houston, M.S. in Business Administration with a concentration in marketing research from Seoul National University and B.S. in Industrial Engineering and Economics from Northwestern University.


Selected Works & Activities.

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