Andrew Lainsbury

Andrew Lainsbury

Senior Lecturer
Marketing

Education:

  • BA
    International Relations
  • MA and PhD
    American Studies

Biography

 

With more than 20 years of integrated marketing leadership, Andrew Lainsbury harnesses the power of cultural insights and consumer trends to create demand, inspire engagement, and spark action – because successful brand-building in today’s world ultimately needs to convert browsers into buyers. 

Andrew has developed insight-driven campaigns for a variety of iconic brands, including Coca-Cola®, Red Baron®, Cheerios®, Pillsbury™, Nature Valley™, and Clorox®.  He’s created powerful multimedia events for established businesses seeking to strengthen their foothold in quickly-changing categories, including Totino’s™, Yoplait®, Glad®, and Burt’s Bees®.  And, he’s supercharged the marketing of several startups, such as Aden & Anais™, HALO®, and others to accelerate business growth.  By crafting bold strategies and storylines tailored for the Omnichannel Age, he helps brands outsmart competitors and unlock new momentum while adding meaningful value to consumers’ lives. 

Andrew’s broad, interdisciplinary training, which includes a B.A. in International Relations as well as an M.A. and Ph.D. in American Studies, informs his unique culture-infused approach to modern marketing.  He enjoys sharing his passion for marketing with students to inspire and develop the next generation of business leaders. 

Selected Works & Activities

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