Yi Zhu
Contact
Education:
-
PhD 2013Business Administration University of Southern California
-
MA 2004Economics, University of British Columbia
-
MA 2002Management, Shanghai Academy of Social Sciences
-
BE 1998Industry Engineering, Shanghai University of Electric Power
Expertise:
-
Business for Good
-
Customer Service and Protection
-
Media Slant
-
Online Auctions
-
Pricing
-
Search Advertising
-
Social Media
-
Economies of China
Biography
Yi Zhu is an Associate Professor of Marketing, Mary & Jim Lawrence Fellow at the University of Minnesota. He received his PhD in Business Administration from the University of Southern California (USC) in 2013. He worked as a consultant at Shanghai Investment Consulting Corporation before he went to Vancouver, where he received his M.A. in Economics from University of British Columbia. His research interests focus on the application of industrial organization models in marketing, online auctions, consumer search, advertising, media slant, sharing economy and Chinese economy. His recent works have appeared or forthcoming at Marketing Science, Management Science, Journal of Marketing Research and International Journal of Research in Marketing. Beyond academic publications, his research has been discussed in Harvard Business Review, Forbes, Fast Company, CBS, Entrepreneur, Star Tribune,Toronto Star, San Francisco Chronicle, Houston Chronicle, Global News Radio among others.
Zhu is the recipient of the John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science, the finalist for the Frank M. Bass Award for the best marketing paper derived from a Ph.D. thesis published in INFORMS journals, and the finalist for the Don Morrison Long Term Impact Award by ISMS twice (2021, 2022). He has been selected as a 2017 Marketing Science Institute (MSI) Young Scholars, a biennial award given to the most promising scholars in marketing who have distinguished themselves as potential leaders of the next generation of marketing academics, and the Marketing Science Institute (MSI) Scholars in 2022, a biennial award given to "top scholars helping to set the research agenda for the field". His research was funded by 3M Non-Tenured Faculty Grant, the Marketing Science Institute Grant, Net Institute Grant, CIBER dissertation Grant, Carlson Dean's Small Research Grant, and Dean's Research Travel Grant. In 2022, he was awarded "Carlson School Outstanding Teaching Award" for Excellence in Teaching. Zhu was recognized by the Chinese Ministry of Education to be one of the top nine Chinese doctoral students studying abroad for his outstanding academic achievement and research in 2012 —among all graduate students across all subjects. Zhu has also won Shankar-Spiegel Best Dissertation Proposal Award, James S. Ford/Commerce Associates Ph.D. Fellowship and many other awards during his time at USC. Among the 2013 graduates at USC, Zhu was one of the six awardees of the Inaugural USC PhD Achievement Award.
Selected Works & Activities
-
"Private Sector Industrialization in China: Evidence from Wenzhou," (with John Strauss, Edward Yanmin Qian, Minggao Shen, Dong Liu, Mehdi Majbouri, Qi Sun, Qianfang Ying), in Community, Market and Sate in Development, ed. by Keijiro Otsuka and Kaliappa Ka
-
2021 Finalist, Don Morrison Long Term Impact Award, The INFORMS Society for Marketing Science
2019 Carlson School Outstanding Research Award, UMN
2018 Mary & Jim Lawrence Fellow, Carlson School of Management, UMN
2018 Finalist, Faculty of the Year, Carlson School of Management, UMN
2017 Marketing Science Institute (MSI) Young Scholar
2015 Winner, John D. C. Little Award for the Best Marketing Paper Published in Marketing Science or Management Science
2015 Finalist, Frank M. Bass Award for the Best Marketing Paper Derived from a Ph.D. Thesis Published in INFORMS Journals
2015 Haring Symposium Representative (Faculty), Indiana University
2013- 3M Nontenured Faculty Grant
2013 USC PhD Achievement Award
2013 USC Graduate School Travel Award
2012 Shankar-Spiegel Best Dissertation Proposal Award, Direct Marketing Association
2012 Extraordinary Potential Prize of Chinese Government Award for Outstanding Self-Financed Students Abroad, Chinese Ministry of Education
2012 AMA-Sheth Doctoral Consortium Fellow, University of Washington
2012 Summer Research Travel Grants, Marshall-USC
2011 James S. Ford/Commerce Associates Ph.D. Fellowship, Marshall-USC
2011 Fellow, Annual UH Doctoral Symposium, University of Houston
2010 Fellow, Workshop on Quantitative Marketing and Structural Econometrics, Duke University
2008-2013 USC Provost Fellowship, University of Southern California
2008, 2012 Fellow, INFORMS Marketing Science Conference Doctoral Consortium
-
2013-2015 Dean's Small Grant, Carlson School of Management, UMN, $5,500
2012 The Center for International Business Education and Research Dissertation Grant, $1,000
2010 Marketing Science Institute and the Wharton Interactive Media Initiative Research Grant (with Kenneth C. Wilbur and Mingyu Joo), $12,000
2008 Net Institute Summer Research Grant (with Kenneth C. Wilbur), $3,000
2007 US-China Institute Graduate Summer Fieldwork Grants, USC, $2,700