Alison Jing Xu

Alison Jing Xu holds a PHD in business administration from the University of Illinois at Urbana-Champaign. Her research takes the information processing approach to examine how mind-sets, goals, and sensory inputs influence consumer and manager decision making. Her articles have been published in leading academic journals, including the Proceedings of the National Academy of Sciences of the United States of America, Journal of Consumer Research, Psychological Science, Management Science, the Journal of Consumer Psychology, the Journal of Experimental Psychology: General, and the Advances in Experimental Social Psychology. Her research won The Franco Nicosia Association of Consumer Research Best Competitive Paper Award in 2008 and was a finalist of the Journal of Consumer Psychology Park Outstanding Contributor Award in 2013. She was named 2015 Marketing Science Institute Young Scholar and won the Society for Consumer Psychology Early Career Award in 2018. Before joining Carlson, she was an assistant professor in Marketing at University of Toronto.