Alison Jing Xu

Alison Jing Xu holds a PHD in Marketing from the University of Illinois at Urbana-Champaign. Her research takes the consumer psychology approach to examine how mind-sets, decision processes, retail environments, human sensory inputs, and technology advancements influence consumer and manager decision making. Her research articles have been published in leading academic journals including the Proceedings of the National Academy of Sciences of the United States of America, Journal of Consumer Research, Journal of Marketing, Academy of Management Journal, Organizational Behavior and Human Decision Processes, Management Science, Journal of Consumer Psychology, Psychological Science, Journal of Experimental Psychology: General, and Advances in Experimental Social Psychology. Her research won “The Franco Nicosia Association of Consumer Research Best Competitive Paper Award” in 2008. She was named “2015 Marketing Science Institute Young Scholar” and won the “Society for Consumer Psychology Early Career Award” in 2018. She won the Outstanding Faculty Teaching Award at Carlson in 2021 and was named Poets and Quants' Best 40-Under-40 Business School Professors of 2022.