Marketing Dissertations and Papers
Recent Dissertation Titles
- "Essays on Marketing Strategies in Online Advertising" Lei Zhuang (2022)
- "Automation and Job Replacement in the Eyes of Conservatives and Liberals" Ryan (Tzushuo) Wang (2022)
- "Strategies to Enhance Consumption Enjoyment through Attention" Jinjie Chen (2021)
- "Subscription in Multi-Product Context" Yilong Liang (2021)
- "Prominent Retailer and Price Search" Ruitong Wang (2020)
- "Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?" Maria Rodas Waters (2019)
- "With Friends Like These: The Negative Impact of Maximizing on Interpersonal Behavior and Perceptions" Nicholas Olson (2018)
- "Empirical Studies on Complementarity and Competition in Products and Business Relationships" Shaojun (Marco) Qin (2018)
- "Optimal Marketing Strategies with Reference-Dependent Preferences" Zuhui Xiao (2018)
Recent Graduate Placements
- Lei Zhuang, 2022, Fudan University
- Ryan (Tzushuo) Wang, 2022, University of Wisconsin - La Crosse
- Jinjie (J.J.) Chen, 2021, City University of Hong Kong
- Yilong Liang, 2021, University of Science and Technology of China
- Ruitong Wang, 2020, Tongji University
- Nicholas Olson, 2019, Texas A&M University
- Maria Rodas, 2019, University of Southern California
- Marco Qin, 2018, Temple University
- Zuhui Xiao, 2018, University of Wisconsin - Milwaukee