Professor addressing a class.

Master of Marketing Careers

It’s a fascinating time to join the marketing/advertising industry. As brands respond to rapidly changing technology and an ever-complex society, the industry continues to evolve and include different disciplines and skill sets. The scope of responsibilities within the marketing industry continues to grow and develop. Additionally, the marketing world has a unique opportunity and ability to enact positive change and social good as consumers become more invested in sustainability and inclusivity.

Master of Marketing graduates set the bar

The Class of 2023 achieved outstanding success, with all graduates who received offers being placed in the Midwest. They commanded an average base salary of $70,944, which is a testament to the program's effectiveness in preparing students for promising career opportunities in marketing.

Expand your career options

Learn how the Carlson School Master of Marketing degree has helped three alumni launch their marketing career at three different companies.

Career Support — For a Lifetime

The Carlson School's extensive network spans local, national, and global business communities, providing students with introductions to industry leaders and future colleagues. The Carlson Business Career Center (CBCC) at the Carlson School offers a wide range of services and resources to assist students with all aspects of their career development. Services and resources include:

Career Coaching

Need career advice? Our professional career coaches can help with all aspects of your career development. From defining a business career that fits you best to negotiating job offers, your career coach will be with you every step of the way.

On-campus Interviews

Local and national organizations visit campus each year to recruit students for full-time opportunities. Hundreds more post opportunities to the school's TalentLink system, which provides another way for students to learn about job opportunities.

Company Info Sessions

Each year, the Carlson School hosts more than 100 companies on campus. At these sessions, students learn about different company cultures, meet company representatives, and expand their professional networks.

5 Reasons to Get a Master’s in Marketing Degree

If you’re interested in business, psychology, or social studies then this is a degree for you. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.

The reality of a Marketing degree is that it's open-ended, and you can, therefore, tailor your career to what you're passionate about. With many Marketing degrees, there's the potential for a year in industry, which allows an invaluable period of experience in real-life marketing roles.

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