UMN

Marketing Department

Marketing

 

Ibrahim Keita

 

3 Questions

Senior Lecturer Ibrahim Keita on his current reading, favorite website, and dream job in the Fall 2024 issue of The Carlson School Magazine.

Find Out
Kathleen Vohs

 

New Research

New research by Professor Kathleen Vohs shows public charitable donations are sometimes viewed as a sign of egoistic motives, such as wanting to impress people, which deters others from donating. However, the research also shows that public donations can be viewed as altruistic, such as wanting to encourage others to donate, which induces people to give. Vohs notes that organizations can aim to boost perceptions of altruism through messaging around public donations.

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Gas
In the News 

An End in Sight for Rising Gas Prices? Expert Says Not to Expect One Anytime Soon.

AAA says the average for a gallon of unleaded gasoline in Minnesota right now is $4.66
BE Guide 2022
In the News 

Emerging Trends in Self-Control and Goals

The Behavioral Economics Guide is the leading annual publication dedicated to behavioral economics and behavioral insights. Each edition features contributions from renowned scholars in the behavioral sciences and practitioners from around the globe. This year's edition features a review by Kathleen Vohs and Avni Shah on the latest in self-control and goals research, bridging the gap between theory and practice.
tip jar
In the News 

Rating Service Before Tipping Leads to Smaller Tips

Apps from Uber to Instacart ask customers to include a tip and rate their service. But how much does the order of those questions impact the size of the tip? 
Ignite 2023

Institute for Research in Marketing

The Institute for Research in Marketing brings together the expertise of the Carlson School’s marketing faculty with top marketers and market research professionals from global brands, creating thought-provoking dialogue and driving the science and practice of marketing forward.

Learn more about IRM

Faculty Recognition

  • Associate Editor, Marketing Science (Professor Yi Zhu)
  • Fellow, Association for Consumer Research (Professor Deborah Roedder John) 
  • Fellow, Society for Consumer Psychology (Professor Deborah Roedder John) 
  • Highly Ranked Scholar, ScholarGPS (Professor Kathleen Vohs)
  • Outstanding Service and Teaching Contributions, Carlson School (Associate Professor Linli Xu and Senior Lecturer Corey Nelson)