Signage for Marilyn C. Nelson Hall hangs on the outside of Minnesota Carlson's flagship building.

Marketing Department

Marketing
Give a Boost
Group poses in front of a slide reading “Interrupting Homelessness Evaluation final presentation.”

Students Analyze Brand Campaign for Union Gospel Mission Twin Cities

Using marketing for community good, Master of Marketing students helped a local nonprofit increase the effectiveness of its donor campaign, gaining valuable insights along the way.

Get to Work
Four people smile outdoors, one in a cap and gown holding a diploma.

Turning a Class Project into a Job Offer

Master of Marketing students spend a semester as strategy consultants for real-world business clients as part of the Carlson Brand Enterprise. With her new employer, Meagan Flood, '26 MMKTG, gets to implement and build on the same plan on which she and her classmates worked.

Meet Our Community
Headshot of Fatemeh Astani, '25 Master of Marketing

From Designer to Strategy Leader

"Carlson gave me the confidence and vocabulary to move from being purely a designer to leading both the creative and business sides of an agency." - Fatemeh Astani, '25 MMKTG

What's the Buzz?
A group of people standing beneath an awning that says Caribou Coffee Support Center.

Students Help Caribou Coffee Brew Gen Z Insights

For their capstone project, Master of Marketing students partnered with Caribou Coffee to analyze Gen Z consumer habits.

Grocery store
In the News 

AI at your local grocer

As more small Minnesota businesses embrace AI to compete, Associate Professor Linli Xu says it takes away from their building relationships with customers.
Headshot of Kathleen Vohs
In the News 

The sucker's dilemma

Professor Kathleen Vohs on the psychology of getting conned.
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In the News 

Seeking relief at the gas pump

Professor Akshay Rao explains why suspending the gas tax will not help consumers.
Ignite 2023

Institute for Research in Marketing

The Institute for Research in Marketing brings together the expertise of Minnesota Carlson’s marketing faculty with top marketers and market research professionals from global brands, creating thought-provoking dialogue and driving the science and practice of marketing forward.

Learn more about IRM