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Marketing Department

Marketing
Marketing students discuss their capstone project.

Marketing Students Help Recruit Lifesaving Donors

Lecturer Michelle Champlin Bergner's Marketing Strategy class partnered with global nonprofit NMDP to help recruit Gen Z blood stem cell donors.

Inside the Project
Joe Redden

New Research

ChatGPT is proving useful across a wide range of contexts, but can it write effective ad taglines? Professor Joe Redden has taken it to task and proposes a marketer's "test for the best strategy" that combines the generative capabilities of ChatGPT with online surveys for agile feedback to produce world-class taglines with minimal expertise, time, and resources.

Full Paper
Assata Armstrong holds a "National Target Boycott DEI" sign at Target HQ Minneapolis Jan 30, 2025.
In the News 

Target DEI Fallout

Professor Akshay Rao weighs in on Target's ending its diversity, equity, and inclusion programs on MPR News.
Bud Light’s Super Bowl LIX ad featured Shane Gillis, Post Malone, and Peyton Manning.
In the News 

The Super Bowl of Ads

Associate Professor Linli Xu talks to ABC News about humor in Super Bowl commercials.
tip jar
In the News 

Rating Service Before Tipping Leads to Smaller Tips

Apps from Uber to Instacart ask customers to include a tip and rate their service. But how much does the order of those questions impact the size of the tip? 
Ignite 2023

Institute for Research in Marketing

The Institute for Research in Marketing brings together the expertise of the Carlson School’s marketing faculty with top marketers and market research professionals from global brands, creating thought-provoking dialogue and driving the science and practice of marketing forward.

Learn more about IRM

Faculty Recognition

  • Associate Editor, Marketing Science (Professor Yi Zhu)
  • Fellow, Association for Consumer Research (Professor Deborah Roedder John)
  • Fellow, Society for Consumer Psychology (Professor Deborah Roedder John)
  • Highly Ranked Scholar, ScholarGPS (Professor Kathleen Vohs)
  • Outstanding Service and Teaching Contributions, Carlson School (Associate Professor Linli Xu and Senior Lecturer Corey Nelson)