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Marketing Department

Marketing

The Marketing Department Virtual Front Desk will be monitored on Fridays from May 26 through August 18th during the hours of 8:00 am-12:00 pm and 1:00 pm-4:30 pm.  When it is being monitored, you will be able to reach us by email or via our Zoom Front Desk link.

To access this virtual front desk, simply click the link above and you will automatically join a Zoom meeting, where one of our staff members will assist you shortly.  It may take a few minutes for us to answer, so please be patient.

Yi Zhu

 

Congratulations Yi Zhu

I’m delighted to announce that Yi’s paper, "Television Advertising and Online Search” (2014, Management Science, with Joo, Wilbur and Cowgill), has been awarded the Don Morrison Long Term Impact Award by the INFORMS Society for Marketing Science.

This prestigious award is given to a paper published in Marketing Science, Management Science, or another INFORMS journal that has made a significant long-run impact on the field of marketing.

Graduation

 

QS Business Master’s Rankings 2023: Marketing

The Carlson School's Masters of Marketing Program is ranked the #4 spot in the US and 18th worldwide by QS!

Ranking
Gas
In the News 

An End in Sight for Rising Gas Prices? Expert Says Not to Expect One Anytime Soon.

AAA says the average for a gallon of unleaded gasoline in Minnesota right now is $4.66
BE Guide 2022
In the News 

Emerging Trends in Self-Control and Goals

The Behavioral Economics Guide is the leading annual publication dedicated to behavioral economics and behavioral insights. Each edition features contributions from renowned scholars in the behavioral sciences and practitioners from around the globe. This year's edition features a review by Kathleen Vohs and Avni Shah on the latest in self-control and goals research, bridging the gap between theory and practice.
tip jar
In the News 

Rating Service Before Tipping Leads to Smaller Tips

Apps from Uber to Instacart ask customers to include a tip and rate their service. But how much does the order of those questions impact the size of the tip? 
Attendees sitting in classroom for presentation during 2019 Ignite Conference

Institute for Research in Marketing

The Institute for Research in Marketing brings together the expertise of the Carlson School’s marketing faculty with top marketers and market research professionals from global brands, creating thought-provoking dialogue and driving the science and practice of marketing forward.

Learn more about IRM

Recent Faculty Awards

  • Lawrence Fellows (Assistant Professors Alison Xu & Yi Zhu)
  • Marketing Science Institute (MSI) Scholar (Professor Tony Cui)
  • Marketing Science Institute (MSI) Young Scholar (Assistant Professor Linli Xu)
  • Society for Consumer Psychology (SCP) Distinguished Scientific Contribution Award (Professor Kathleen Vohs)
  • Society for Consumer Psychology (SCP) Early Career Award (Assistant Professor Alison Xu)
  • TheBestSchool.org's (TBS) 25 Top Behavioral Economists List (Professor Kathleen Vohs)