Bob H.

Robert Hansen

Associate Professor Emeritus



  • BS 1967
    Agricultural Sciences and Business University of Wisconsin
  • MBA 1970
    Marketing and Quantitative Methods University of Wisconsin
  • PhD 1973
    Marketing University of Wisconsin


  • New product development
  • Business to Business Marketing
  • Marketing Research


Bob Hansen is an award winning teacher who is highly sought by organizations to develop and deliver custom education programs. Recent clients include 3M, J and B Distributors (No Name Steaks), The Federal Reserve Bank of Minneapolis, Thermo-King, HB Fuller, Pentair, Rexam, and others. He has consulted with a number of public sector organizations including The Minnesota Department of Transportation (MNDOT), The Minnesota Department of Trade and Economic Development, and the National Highway Traffic Safety Administration. A sample of his private sector consulting clients includes NCR, Martin Williams Advertising, Business Incentives, Becton Davidson, The Limited Stores, Centex Homes, and Fairview Southdale Hospital. Hansen was on the Board of Directors at Fastenal Company for several years and was a member of the Audit Committee, Chair of the Compensation Committee, and he also served on the Board of Directors of Minnesota Sinfonia, where he chaired the Marketing Committee. He taught in the Part-Time MBA program and was Faculty Director and principal instructor for two programs that he developed for the Executive Development Center, Fundamentals of Marketing, and Business to Business Marketing Strategy. 

Bob retired from teaching in 2013 and now lives in Portland, Oregon, with his wife Nancy.

Selected Works & Activities

  • Journal Articles
    "The Right Message: Creating a Real Dialog with Customers Means More than Just Collecting Information," Marketing Management 13 (July/August 2004) 42-46.
  • Journal Articles
    "A Guide to Doing Business in Minnesota," with T. Kylstad, The Norwegian American Chamber of Commerce, 1984
  • Journal Articles
    "Increasing Response to Industrial Surveys," with C. Tinney and W. Rudelius, Industrial Marketing Management, 1983
  • Journal Articles
    "Heuristic Crosstabulation: A Managerially Oriented Method for Analyzing Consumer Attitude Information," AMA Education Conference Proceedings, 1981
  • Journal Articles
    "A Self-Perception Interpretation of the Effects of Monetary and Non-Monetary Incentives on Mall Survey Respondent Behavior," Journal of Marketing Research, 1980

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