Kenneth Roering

Kenneth Roering

Professor Emeritus



  • BA 1964
    St. John's University
  • PhD 1972
    Business Administration University of Iowa


  • Market-driven new product development and commercialization
  • Marketing Strategy
  • Competition
  • Customer-inspired new product development
  • Interpersonal and interorganizational relations


Ken Roering, Professor of Marketing at the Carlson School of Management, is a prolific researcher and highly-sought consultant specializing in the market-driven development of new products, commercialization, marketing strategy and planning, and interpersonal and interorganizational relations.  He has been at the University of Minnesota since 1981 and has served as a consultant to companies including 3M, The Pillsbury Company, IDS/American Express, Whirlpool, Cargill, Motorola, and many others.  Roering also serves on the boards of directors of both Arctic Cat, Inc. and Transport America and is a past board member at Sheldahl Inc., TSI Inc., Ultimap Inc., Midwest Importers, the Children's Theater Company, and Mid America Bank.  Roering currently teaches with the CEMBA program at the Carlson School and with the Marketing Department.

Selected Works & Activities

  • Journal Articles
    "Customer Linked Strategies for Industrial Businesses," with R. Cardozo and S. Shipp, Journal of Business and Industrial Marketing, 1991
  • Journal Articles
    "New Ventures Survival in Emerging High Technology Industries," with W. Roering, High Technology: Theoretical and Empirical Foundations, 1991
  • Journal Articles
    "A Theory of Cooperation and Competition by New Ventures in Emerging Industries," with W. Roering, Strategic Leadership in High Technology Organizations, 1990
  • Journal Articles
    "Picking Proper Paradigms: Alternate Responsibilities and Organizational Behavior and Their Implications for Marketing Management Research," with O. Walker and R. Ruekert, Annual Review of Marketing, 1987
  • Whole Books
    Review of Marketing, American Marketing Association, 1981

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