Byungyeon Kim

Byungyeon Kim is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. Kim's research focuses on sales management, specifically in the domains of personal selling and business-to-business marketing. He seeks to understand the implications of sales management policy design on salespeople's behavior, focusing on ways to better motivate and direct salespeople toward organizations' goals. To answer the research questions, he formulates empirical models based on industrial organization and econometrics methods as well as principal-agent and microeconomic theories. 

Kim received a PhD in Business Administration from Harvard University and holds a Master of Science in Marketing and a Bachelor of Business Administration from Korea University. Prior to entering academics, he worked as a marketing manager in the marketing strategy department at POSCO.