Photo

Byungyeon Kim

Assistant Professor
Marketing

Education:

  • PhD 2022
    Business Administration Harvard University
  • MS 2016
    Marketing Korea University
  • BA 2009
    Business Administration Korea University

Expertise:

  • Sales Management
  • Business-to-Business Marketing
  • New Product Development

Biography

Byungyeon Kim is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. Byungyeon's research focuses on sales management, specifically in the domains of personal selling and business-to-business marketing. He seeks to understand the implications of sales management policy design on salespeople's behavior, focusing on ways to better motivate and direct salespeople toward organization's goals. To answer the research questions, he formulates empirical models based on industrial organization and econometrics methods as well as principal-agent and microeconomic theories. 

Byungyeon received his Ph.D. in Business Administration from Harvard University, holds a Master of Science in Marketing and a Bachelor in Business Administration from Korea University. Prior to entering academics, he worked as a marketing manager in the marketing strategy department at POSCO.
 

Selected Works & Activities

  • Journal Articles
    Byungyeon Kim, Oded Koenigsberg, Elie Ofek (2022) I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure. Management Science (Forthcoming)
  • Journal Articles
    Doug J. Chung, Byungyeon Kim, Byoung G. Park (2021) The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training. Management Science 67(11):7046-7074.
  • Journal Articles
    Doug J. Chung, Byungyeon Kim, Byoung G. Park (2019) How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove–Arrow Framework. Management Science 65(11):5197-5218.
  • Journal Articles
    Byungyeon Kim, Takuya Satomura, Jaehwan Kim (2017) A Direct Utility Model with Dynamic Constraint. Asia Marketing Journal 18(4):125-138.

Edit This Page

Edit Profile