Master of Marketing Requirements & Deadlines

BEFORE PROGRAM ORIENTATION

You are required to upload a certificate of completion.

Completion of at least one semester of a college-level statistics course with a passing grade is required for enrollment in the program but is not required for admission.
 

This requirement can be satisfied either through academic coursework or completion of one of the specific online certificate courses detailed below. Must be completed before August 15.

For those who complete this requirement before applying to the program, we ask that you submit this information as part of the application process. In the online application, if you select...

• “Academic Coursework”, you will be prompted to identify the institution where the course was completed, as well as the course name and number. You are required to upload a course description or syllabus.
• “Completion of Online Certificate Course”, you will be prompted to select which of the above listed courses you completed. You are also required to upload a certificate of completion.

Submit a completed application. Application requirements are listed below.

To be considered for admission, you must have a first university degree that is equivalent to a 4-year U.S. bachelor's degree. Students with a 3-year degree from India do not satisfy this minimum requirement and must complete an additional year of accredited post-baccalaureate study before submitting an application to the program.  

Unofficial transcripts must include your name and the name of the institution and can be uploaded in the online application or emailed to [email protected] for attachment to your application file. Please do not mail in paper copies of your transcript. 

You will need to submit a transcript from each college or university where you have completed coursework before your application will be considered complete and reviewed by the admissions committee. This includes institutions where you have earned credit that transferred towards degree credit at another college/university. Third Party credential evaluation reports and degree planning audit documents are not accepted as equivalent to a transcript.

If you have previously enrolled at any University of Minnesota campus, you can obtain electronic copies of your transcripts from OneStop Services. 

There is no need for official transcripts or academic records for initial admissions review. Official transcripts will be required if you are admitted to the program.

The University of Minnesota reserves the right to require the submission of official transcripts or credentials any time during the admission review process.

You must submit essay responses to the questions detailed below (approximately 2 pages maximum). Please answer each prompt separately. You may copy/paste each prompt into your document. The admissions committee will review both the content of your responses and your ability to communicate clearly in writing.

• What attracts you to marketing as a field? Why is a Master of Marketing program the next logical step for you in your career, and why are you interested in the Carlson Master of Marketing program specifically?
• Being a professional in marketing requires strong communication skills. Describe a time when you were able to successfully “pitch” or communicate an idea. What did you learn from that experience? 

• The video essay is a required component of the application that provides candidates with an opportunity to show the admissions committee the authentic you.  Think of this video essay as if you were answering an interview question with a member of our admissions committee.
• You will need to use a computer with camera and microphone capabilities. You will have the ability to test your technology before starting the video essay and submit a practice video essay.
• You can test your technology and run the practice simulation as many times as you wish to be comfortable with the format and technology.  You will be able to review your practice video essay(s) and your recording(s) will not be saved beyond the testing phase and will never be reviewed.
• You can also practice responding to impromptu questions offline with a friend or colleague before completing the video essay portion of your application.
• You will be prompted to click "Ready" once you are prepared to submit an official video essay.  You will be asked one impromptu question from a bank of imaginative or behavioral questions selected by our admissions team.
• Two minutes (120 seconds) will be provided to prepare an answer and two minutes (120 seconds) to record an answer.   Recording will automatically stop after two minutes.  You are not required to use the full two minutes.  If you have time remaining once complete with your response, click the "Stop Recording" button to end the recording.
• You will only be provided one attempt to record your official video essay.

Prepare a current resume that includes a detailed education and employment history in no more than 3 pages.

Resume guidelines

• List both employer and official position held.
• Specify both month and year for dates of employment in each role.
• Detail job responsibilities and accomplishments in approximately 3-5 bullet points.

For additional guidance, visit our Carlson Business Career Center's resume advice webpage, and feel free to use their resume template to simplify the process.

Upload your completed resume in the online application where prompted for Resume or CV.

We require two recommendations for application to the Master of Marketing (MKTG) program. These recommendations can be from any combination of professional and academic recommenders, though we strongly prefer that at least one recommendation come from a supervisor or current employer if you have professional experience.

Please note that you do not need to solicit letters of recommendation from your recommenders. We partner with GMAC for the Common Letter of Recommendation, so you simply need to provide contact information for your recommenders and the form will be automatically routed to them via email for completion. The form does include an optional section to attach a letter of recommendation if your recommender chooses to add that component.

We recommend getting started on your application early so you can enter the recommender contact information right away before continuing to work on your application. Both recommenders must complete the GMAC form before your submitted application is considered complete. This means all recommendations must be received before the deadline for which you would like to be considered.

Applicants to the Master of Marketing Program are not required to submit a GMAT or GRE test score to be considered for admission. However, if an applicant has an existing or scheduled GMAT or GRE test score they would like to include in their application, they may do so.

Applicants who would like to include a GMAT score in their application should arrange for the testing service to send an official score report to code D2N-VJ-05, Carlson Master of Marketing. Results arrive 2-3 weeks after the test.

Applicants who would like to include a GRE score in their application should arrange for the testing service to send an official score report using institution code 6874, U of MN graduate school. Results may take up to 8 weeks to arrive.

International and domestic applicants whose first language is not English must provide proof of English language proficiency. Proof of English language proficiency is measured according to the categories detailed below. You are not exempt if you have lived in an English-speaking country for several years, but have not completed any prior education in English.

IMPORTANT NOTES:

• Applicants providing an exam score must have an exam date within two years of the graduate program start date. Exams exceeding two years will not be accepted.
• We do not offer an option for the English language ability to be assessed upon arrival on campus.

For additional details regarding this requirement, please visit the Office of Graduate Admission's website or contact them at [email protected].   

The application fee is $75 (non-refundable). Your application fee will be waived if you have served in the US Armed Forces for any length of time prior to submitting an application.

Applicants will be sent an email invitation within 24 hours of paying the application fee and submitting their application to complete the self-recorded Video Interview. 

Following the instructions in the email invitation, candidates must log-in to the application portal to complete their recordings. 

The Video Interview consists of three questions. Candidates will need to respond individually to each question within the 3-minute time limit. 

Candidates will have 1 week (7 days) from the initial email invitation to complete the Video Interview. 

Applications will not be reviewed by the Admission Committee until the Video Interview requirement has been completed.