Master of Marketing Experiential Learning

When you participate in the Carlson School Enterprise Programs, you'll have the opportunity to engage in real projects for a wide range of clients, from nonprofits to Fortune 500 companies. These programs foster a collaborative environment where every team member plays a crucial role and takes ownership of their contributions. The Enterprises are led by seasoned industry experts who provide personalized coaching and guidance. You'll also get the chance to demonstrate your skills in front of senior executives, presenting innovative solutions that can significantly impact their organizations positively.

Brand Enterprise

Master of Marketing students spend the spring semester working with MBA and undergraduate counterparts to solve marketing and business challenges as part of the Carlson Brand Enterprise (CBE). This one-of-a-kind consultancy allows students to work with senior management at top companies while applying the tools and skills learned throughout the Marketing program.

Carlson Brand Enterprise consultants design an integrated and aligned strategy supported by innovative marketing tactics. Our methods and tools deliver high value and measurable return on investment for our clients. Brand Enterprise students can expect: 

  • Working on a 14-week project with 4-6 classmates 
  • Develop recommendations on a real-life business challenge using cutting-edge qualitative and quantitative research methods 
  • Access to professional advisors with a wealth of experience in multiple industries 
  • Support from experts, researchers and professors on the Carlson School staff

Benefits of Experiential Learning projects

Build your resume

Develop a unique, differentiating career portfolio.

Real-World Experience

Gain the experience of working in a professional services firm environment.

Build a Network

Work with senior corporate management on marketing and business challenges.

Contact Master of Marketing