Deborah Roedder John

Deborah Roedder John is Emeritus Professor of Marketing at the Carlson School of Management at the University of Minnesota. She received her PhD in Marketing from the Kellogg Graduate School of Management, Northwestern University. She is an expert in consumer behavior and specializes in two main areas: (1) consumer responses to brands and brand strategies; and (2) children's consumer behavior. Her work has been published extensively in top marketing journals—including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Marketing. Awards for her research include the Outstanding Doctoral Dissertation Award in Consumer Psychology from the American Psychological Association. Her research has been featured in media outlets such as The New York Times, Financial Times, and Business Week. 

John's contributions to the marketing discipline are widely recognized. She is among a small group of academics elected as both a Fellow of the Association for Consumer Research and a Fellow of the Society for Consumer Psychology. She has served on the editorial boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Public Policy & Marketing. In addition, she has served as Associate Editor at the Journal of Consumer Research and the Journal of Consumer Psychology, as well as a Special Issue Co-Editor for the Journal of the Association for Consumer Research and Editor of the Monographs of the Journal of Consumer Research. She has received the Lifetime Service Award from the Journal of Consumer Research, the top journal for consumer behavior research. She was elected to serve as President and Treasurer of the Association for Consumer Research, the largest scholarly association for consumer researchers.   

Her teaching and consulting interests center around brand management and brand strategy, teaching students in undergraduate, MBA, PhD, and executive education programs. She has been honored with the Carlson School Excellence in Teaching Award.