Marketing, St. Louis University
Marketing, Kent State University
Marketing, Kellogg Graduate School of Management (Northwestern University)
Consumer Response to Brands
Children's Consumer Behavior
Deborah Roedder John is the Curtis L. Carlson Chair and Professor of Marketing at the Carlson School of Management, University of Minnesota. She received her Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University. She is an expert in consumer behavior and specializes in two main areas: (1) consumer responses to brands and brand strategies; and (2) children's consumer behavior. Her work has been published extensively in top marketing journals—including the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research, and Journal of Consumer Psychology. Her research has been featured in media outlets such as the New York Times, Financial Times, and Business Week.
Professor John's is well known in the marketing discipine, having served on the editorial boards of the top marketing journals for more than 30 years. She has also served as Associate Editor at the Journal of Consumer Research, as a founding Editor at the Monographs of the Journal of Consumer Research, and as President of the Association for Consumer Research. Currently, she serves as an Associate Editor for Research Reviews for the Journal of Consumer Psychology.
Effects of Luxury Brand Usage on Consumer Self-Perceptions and Self-Control * Social Determinants of Luxury Counterfeit Purchasing Intentions * Materialism in Children and Adolescents
EDITORIAL BOARD MEMBERSHIPS: Journal of Consumer Research * Journal of Marketing Research * Journal of Consumer Psychology * Journal of Public Policy & Marketing
ASSOCIATE EDITOR: Journal of Consumer Psychology
Honors and Awards
Outstanding Doctoral Dissertation Award, American Psychological Association (Div. 23) * Journal of Consumer Research Best Paper Award, Honorable Mention * Journal of Consumer Psychology, Outstanding Contributor Award * Lifetime Service Award, Journal of Consumer Research * Outstanding Reviewer Award, Journal of Consumer Psychology, Journal of Marketing * Carlson School Award for Research Excellence * Carlson School Award for Teaching Excellence * Carlson School Media Star Award
President, Association for Consumer Research * Associate Editor, Journal of Consumer Research * Associate Editor, Journal of Consumer Psychology * Conference Co-Chair, Association for Consumer Research * Treasurer, Association for Consumer Research * Editor, Monographs of the Journal of Consumer Research