Linli Xu
3-209 CarlSMgmt
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Linli Xu

Assistant Professor


  • PhD 2012
    Marketing University of Southern California

  • MA 2004
    Economics University of British Columbia

  • BA 2002
    Economics Jilin University


  • Advertising
  • Automotive Markets
  • Dynamic Evolution of Market Structure

Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and media and specialize in the automotive markets. Her work has been published in Marketing Science and Management Science. She has presented at several marketing conferences, including UTD-FORMS conference, Marketing Dynamics Conference, and INFORMS Marketing Science Conference. She was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research while she was at USC. Linli Xu has a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).

Selected Works

Linli Xu, Kenneth C. Wilbur, Jorge M. Silva-Risso (2018), "Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples," Management Science, 64(7), 3187-3207
Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge Silva-Risso (2014), "Price Advertising by Manufacturers and Dealers," Management Science, 60(11), 2816-2834
Kenneth C. Wilbur, Linli Xu, David Kempe (2013), "Correcting Audience Externalities in Television Advertising," Marketing Science, 32(6), 892-912
Mitch Lovett, Renana Peres, and Linli Xu, "There's No Free Lunch: The Effect of Advertising on Word-of-Mouth."
Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur, "Should TV Advertisers Maximize Immediate Online Response?"

Current Activities

Honors and Awards

  • Doctoral Student Excellence in Teaching Award, USC-Marshall, 2011

  • AMA-Sheth Doctoral Consortium Fellow, Oklahoma State University, 2011

  • James S. Ford/Commerce Associates PhD Fellowship, USC-Marshall, 2010

  • Summer Institute in Competitive Strategy (SICS) travel grant, UC Berkeley, 2010

  • Participant – Institute on Computational Economics, University of Chicago, 2009

  • INFORMS Marketing Science Conference Doctoral Consortium Fellow, 2008

  • Jeffry Abbott Memorial Scholarship Award, USC-Marshall, 2008

  • Marshall School of Business Graduate Assistantship, 2007-2012

Research Grants

  • Dean's Small Grand, Carlson School of Management, 2013, 2015

  • MSI Research Grant, 2015