Linli Xu

Linli Xu

Associate Professor


  • PhD 2012
    Marketing University of Southern California
  • MA 2004
    Economics University of British Columbia
  • BA 2002
    Economics Jilin University


  • Advertising
  • Automotive Markets
  • Dynamic Evolution of Market Structure
  • Digital Platforms


Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and digital platforms and specialize in the automotive markets. Her work has been published in Marketing Science, Management Science, Quantitative Marketing and Economics, and Journal of Marketing. Xu was named as a Young Scholar by the Marketing Science Institute (MSI) in 2019, a biennial award given to the most promising scholars in marketing and closely related fields whose work suggests they are potential leaders of the next generation of marketing academics. Her research was funded by the Marketing Science Institute (MSI) Grant and Carlson Dean's Small Research Grant. While at USC, she was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research. Linli Xu holds a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).

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