
Joseph Redden
Education:
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Ph. D. 2006Marketing University of Pennsylvania (Wharton)
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MBA 1998Marketing Duke University
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BBA 1994Accounting University of Kentucky
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BS 1994Computer Science University of Kentucky
Expertise:
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Strategies to promote healthy eating
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Maximizing liking (without changing the product)
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Ways to reduce the effects of satiation (boredom)
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Effects of product variety on serving sizes and consumption
Biography
Joseph P. Redden is a Professor of Marketing at the Carlson School of Management. He received his Ph. D. in Marketing from the Wharton Business School, University of Pennsylvania; MBA from the Fuqua School of Business, Duke University; and BBA Accounting, BS Computer Science from the University of Kentucky. Professor Redden joined the faculty of the Marketing Department in 2008.
He is currently focused on how to help consumers extract more enjoyment without changing the product, how to reduce consumer boredom, and how to encourage (and enjoy) healthier eating. His original work in this area, "Reducing Satiation: The Role of Categorization Level," won the American Marketing Association's 2007 John A. Howard Doctoral Dissertation Award and the 2008 Robert Ferber Award based on a publication in the Journal of Consumer Research. He was also chosen as a Young Scholar for 2013 by the Marketing Science Institute, and was named to Poets & Quants list of the Top 40 Undergraduate Professors in 2017.
Prior to academia, he was a senior management consultant for clients that include BMW, Sara Lee, Westinghouse, and Bombardier. He also worked as the Director of Product Management at leading digital agency Avenue A, and was a founding member of aQuantive's Atlas division, which Microsoft acquired for $6 billion in 2007.
Selected Works & Activities.
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Journal Articles“The Primacy of ‘What’ Over ‘How Much’: How Type and Quantity Shape Healthiness Perceptions of Food Portions,” Peggy J. Liu, Kelly L. Haws, Karen Scherr, James R. Bettman, Joseph P. Redden, and Gavan J. Fitzsimons, Management Science (2019).
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Journal Articles“Variety in the diets of free-living food secure adults,” Lauren E. Wisdorf, Joseph P. Redden, Traci Mann, and Zata Vickers, Food Quality and Preference (2019).
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Journal Articles“Impacts of a vegetable cooking skills program among low-income parents and children”, Francine Overcash, Allison Ritter, Traci Mann, Elton Mykerezi, Joseph P. Redden, Aaron Rendahl, Zata Vickers, and Marla Reicks, Journal of Nutrition Education and Behav
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Journal Articles“When Similarity Slows Satiation: The Relationship of Stimulus Similarity and Satiation,” Jannine D. Lasaleta and Joseph P. Redden (2018), Journal of Marketing Research (2018).
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Journal Articles“Gender Differences in Parental Investment in Daughters vs. Sons,” Kristina M. Durante, Lambrianos Nikiforidis, Ashley Rae, Joseph P. Redden, and Vladas Griskevicius, Journal of Consumer Psychology (2018).
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Journal Articles"Remembering Satiation: The Role of Working Memory in Satiation," Noelle Nelson and Joseph P. Redden, Journal of Consumer Research (2017).
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Journal Articles"The Satiating Effect of Pricing: the Influence of Price on Enjoyment over Time," Kelly Haws, Brent McFerran, and Joseph P. Redden, Journal of Consumer Psychology (2017).
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Journal Articles"The Ability to Choose Can Increase Satiation," Joseph P. Redden, Kelly Haws, and Jinjie Chen, Journal of Personality and Social Psychology (2017).
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Journal Articles"Varieties of Variety: The Relationship Between Naturally-Occurring Dietary Variety and Weight Loss," Kelly L. Haws, Peggy J. Liu, Joseph P. Redden, and Heidi J. Silver, Journal of Marketing Research (2017).
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Book Chapters"Why We Buy: Evolution and Consumer Behavior," Griskevicius, Vladas, Joshua M. Ackerman, and Joseph Redden, in Applied Evolutionary Psychology, ed. S. C. Roberts, Oxford University Press (2012).
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Journal ArticlesJeff Galak and Joseph P. Redden (2018), “The Properties and Antecedents of Hedonic Decline,” Annual Review of Psychology, 69, 1-25.
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Book Chapters
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Research Grants
Carlson School of Management Dean's Small Research Grant of $8,826 for "Variety Amnesia fMRI"
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Research Grants
Carlson School of Management Dean's Small Research Grant of $2,150 for "Variety Perception and Food Intake"
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Honors and Awards
2007 John A. Howard / AMA Doctoral Dissertation Award, best dissertation in marketing
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Honors and Awards
2008 Robert Ferber Award, best interdisciplinary dissertation article published in the latest volume of the Journal of Consumer Research
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Research Grants
Wharton Risk Management and Decision Processes Center Ackoff Award of $4,000
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Research Grants
Cornell Center for Behavioral Economics in Child Nutrition Programs grant of $15,000 for "Serving Vegetables First as a Strategy for Increasing Vegetable Consumption in an Elementary School Cafeteria", 2012 (co-investigator with Zata Vickers as primary investigator).
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Honors and Awards
2013 Marketing Young Scholar, Marketing Science Institute, most promising scholars in marketing
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Honors and Awards
2017 Poets & Quants list of the Top 40 Undergraduate Professors