Master of Marketing
Master of Marketing Program at a Glance
A master’s degree in marketing from Minnesota Carlson can help you unlock greater earning potential, expand your opportunities, and enjoy a fulfilling career. As a top-ranked marketing master's program, Minnesota Carlson provides the education and hands-on experience that will set you apart in today’s competitive marketplace. Not to mention, you’ll grow your network and connect with Minnesota’s dynamic business ecosystem, from Fortune 500s to startups.
- #2 Master of Marketing program among public universities in U.S. - QS World University Business Master's Ranking (2026)
- 1:1 career support
- 9-month program
- GMAT/GRE test optional
Accelerate Your Future with a Master’s Degree in Marketing
Fast-track your career with the Master of Marketing from Minnesota Carlson. This cohort-based program blends core marketing theory with practical experience, tackling real-world challenges and delivering meaningful solutions. Complete the master in marketing program full-time and accelerate your journey to success.
Fast-Paced, In-Depth Curriculum
This 32-credit program is tailored for you as a recent graduate or early-career professional, offering a fast-paced and comprehensive exploration of marketing. You will build both foundational and advanced skills in digital marketing, advertising, promotion, data analysis, social media marketing, and buyer behavior. This curriculum is your pathway to becoming a future marketing leader and prepares you for an exciting, engaging career.
Accelerate Your Future with a Master’s Degree in Marketing
Fast-track your career with the Master of Marketing from Minnesota Carlson. This cohort-based program blends core marketing theory with practical experience, tackling real-world challenges and delivering meaningful solutions. Complete the master in marketing program full-time and accelerate your journey to success.
Fast-Paced, In-Depth Curriculum
This 32-credit program is tailored for you as a recent graduate or early-career professional, offering a fast-paced and comprehensive exploration of marketing. You will build both foundational and advanced skills in digital marketing, advertising, promotion, data analysis, social media marketing, and buyer behavior. This curriculum is your pathway to becoming a future marketing leader and prepares you for an exciting, engaging career.
New Lower Tuition for 2026-2027 School Year
A master's in marketing is an investment in your future. You'll gain skills and knowledge to boost your salary, expand your network, and set yourself up for advancing your career. We know cost is one of the most important factors when choosing where to pursue your degree, and we worked hard to lower tuition for next year. Here is our estimated tuition for students who start in fall 2026, which is a decrease from the current 2025-2026 tuition:
- Resident - $32,000
- Non-resident - $40,000
Merit-based scholarships are also available.
Note: The 2026-2027 tuition is estimated and will be finalized in July 2026 by the University of Minnesota Board of Regents.
A Business Ecosystem That Drives Marketing Careers
Transform your passion into a thriving career with a master's degree in marketing. Minnesota Carlson graduates have launched successful careers at leading organizations, shaping the future of top brands, including U.S. Bank, Cambria, Best Buy, Miraclon, Culver's, Schwan's Company, and many others.
The Carlson Business Career Center offers personalized career support for students and alumni. We provide comprehensive services, from career exploration to interview preparation, ensuring you’re fully prepared for success.
Expand Your Marketing Network Inside and Outside the Classroom
In the Minnesota Carlson’s Master of Marketing program, you won’t just connect with classmates and faculty—you’ll also tap into a thriving network of successful alumni. Alumni engagement activities include guest lectures, panel discussions, networking events, and mentoring sessions, giving you a firsthand look at how others have progressed in the marketing field. Through these interactions—and by leveraging resources like the Carlson Business Career Center and the renowned Brand Enterprise—you’ll gain real-world insights and form meaningful relationships that can drive your marketing career forward.
The Master of Marketing program is perfect for anyone looking to explore the depths of Marketing, someone who is ready to learn how Marketing shapes the world, and someone who is looking to create memorable experiences that will last a lifetime.
I was drawn to the Master of Marketing program because of the Carlson School of Management’s reputation. I was surrounded by other driven individuals that pushed me to pursue more knowledge.
I was very interested in the courses the program offered. The accelerated program was a big deal to me. Having the opportunity to graduate with a high-class master's degree in only 9 months is pretty amazing.
A Student Experience Like No Other, Fueled by Hands-On Learning
The Carlson Brand Enterprise program cultivates an entrepreneurial spirit, providing you with hands-on experience in solving pressing challenges across a variety of industries. You’ll spend a semester consulting on marketing and business solutions for leading companies, gaining invaluable industry insight and practical experience.
Cohort Learning for Individualized Success
The Master of Marketing program at Carlson features cohort-style learning, allowing you to advance alongside a close-knit group of peers, and foster a strong learning community and professional network. In addition, your network will extend to alumni, faculty, advisors, and industry leaders who support you throughout your journey. This collaborative environment equips marketing master’s program students to tackle real-world challenges long after graduation.
5 Reasons to Get a Master’s in Marketing Degree
If you’re passionate about business, psychology, or social sciences, a marketing masters offers the ideal mix of creativity and strategy. From advertising and branding to market research and consumer behavior, this versatile field allows you to shape your career in marketing around your interests.
Take The Next Step Toward Rewarding Marketing Careers
Unlock your potential in the fast-growing marketing field.
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Minnesota Carlson Master of Marketing Virtual Information Session
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Early Career Graduate Programs Virtual Open House
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The MBA + Master's Tour North America
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