B Tech 1974
Aeronautical Engineering Indian Institute of Technology, Madras
University of Illinois at Urbana-Champaign
Marketing Northwestern University
Marketing of intellectual property
High technology markets
Professor John received his bachelor's degree in Aeronautical Engineering from the Indian Institute of Technology, Madras, India in 1974 and his MBA from the University of Illinois in 1976. After earning his Ph.D. in Marketing from Northwestern in 1981, he joined the faculty at the University of Wisconsin.
In 1987, he moved to the University of Minnesota. He is the Pillsbury-Gerot Chair in Marketing at the Carlson School of Management, University of Minnesota. His interests center around distribution channels and high tech marketing. Specifically, he is interested in the strategic and efficiency aspects of governance choices in these settings.
His academic honors include an American Marketing Association award for his PhD dissertation in 1981, and his selection in 2003 as a "Highly Cited Researcher" in the Business/Economics category by Thomson Reuters Web of Science.
Field Experiments on Sales force Compensation
Bidding vs Negotiations in Industrial Buying