Master of Marketing Class Profile
Accelerate into a marketing career in nine months
Join a diverse and passionate student body to explore the depth of marketing in the Carlson School of Management's Master of Marketing (MKTG) program. The average cohort size for this program is 18 students.
Master of Marketing Class Demographic
The MKTG program's demographic composition over several academic cycles.
| Gender | Percent |
|---|---|
| Female | 63% |
| Male | 26% |
| Other | 10% |
| No Data | 1% |
| Gender | Percent |
|---|---|
| Non-Hispanic | 74% |
| Hispanic | 3% |
| Identity | Percent |
|---|---|
| White | 59% |
| Asian | 13% |
| Black | 3% |
| Multiracial | 1% |
Ideal UMN Carlson MKTG Candidate
The Carlson School's Master of Marketing program is designed for those seeking an accelerated program that prepares students for a future in marketing leadership. The program is 9 months long in an intimate cohort setting with one comprehensive curriculum.
- Engaged individuals seeking to grow their skills and knowledge in marketing from marketing data analysis to understanding buyer behavior
- Recent graduates and early-career professionals interested in an accelerated program with hands-on learning experiences to launch their marketing career
- Excited to be part of a tight-knit cohort in a diverse and thriving business ecosystem
MSMK Student Profile
Name: Sophia Sailer
Class of: 25
"I am only a few months into my program, but thus far, the amazing professors have been the most valuable part of my experience. Many of them are new professors or new to the Carlson School, but they have been exceptional. Many have been very open to 1-on-1 meetings outside of class to discuss my career and give us as many opportunities as possible to provide us with real-world cases of how to get a career in marketing."
Average MKTG Student Profile
The average student entering the Master of Marketing program has the following academic and work experience metrics.
| Metric | Value |
|---|---|
| Median GPA | 3.5 |
| Average Years of Work Experience | 0-3 |
| Average Age | 23 |
| Industry or sector | Percentage of employment |
|---|---|
| Business and Commerce | 45% |
| Social Science | 22% |
| Humanities | 15% |
| Economics | 12% |
| Science | 4% |
| Engineering | 1% |
| Industry | Percent |
|---|---|
| Other Services (except Public Administration) | 24% |
| Arts, Entertainment, and Recreation | 17% |
| Retail Trade | 12% |
| Educational Service | 10% |
| Accommodation and Food Services | 10% |
| Professional, Scientific, and Technical Services | 7% |