Master of Marketing Class Profile

Accelerate into a marketing career in nine months

Join a diverse and passionate student body to explore the depth of marketing in the Carlson School of Management's Master of Marketing (MKTG) program. The average cohort size for this program is 18 students.

Master of Marketing Class Demographic

The MKTG program's demographic composition over several academic cycles.

Gender 
GenderPercent
Female63%
Male26%
Other10%
No Data1%
Ethnicity
GenderPercent
Non-Hispanic74%
Hispanic3%
Race
IdentityPercent
White59%
Asian13%
Black3%
Multiracial1%
23%
International Student
21%
First-Generation College Student
1%
U.S. Military or Veteran

Ideal UMN Carlson MKTG Candidate

The Carlson School's Master of Marketing program is designed for those seeking an accelerated program that prepares students for a future in marketing leadership. The program is 9 months long in an intimate cohort setting with one comprehensive curriculum.

Top Traits of a MKTG Student
  • Engaged individuals seeking to grow their skills and knowledge in marketing from marketing data analysis to understanding buyer behavior
  • Recent graduates and early-career professionals interested in an accelerated program with hands-on learning experiences to launch their marketing career
  • Excited to be part of a tight-knit cohort in a diverse and thriving business ecosystem

MSMK Student Profile

Name: Sophia Sailer

Class of: 25

"I am only a few months into my program, but thus far, the amazing professors have been the most valuable part of my experience. Many of them are new professors or new to the Carlson School, but they have been exceptional. Many have been very open to 1-on-1 meetings outside of class to discuss my career and give us as many opportunities as possible to provide us with real-world cases of how to get a career in marketing."

 

Average MKTG Student Profile  

The average student entering the Master of Marketing program has the following academic and work experience metrics. 

MetricValue
Median GPA3.5
Average Years of Work Experience 0-3
Average Age23
Undergraduate Fields of Study
Industry or sectorPercentage of employment
Business and Commerce45%
Social Science22%
Humanities15%
Economics12%
Science4%
Engineering1%
Undergraduate majors of Master of Marketing students across several academic cycles.

 

Top Industry Backgrounds
IndustryPercent
Other Services (except Public Administration)24%
Arts, Entertainment, and Recreation17%
Retail Trade12%
Educational Service10%
Accommodation and Food Services10%
Professional, Scientific, and Technical Services7%

Begin Your Journey to the Carlson School

Contact Master of Marketing