Protecting Trust in Today’s Consumer Journey

Given recent events, business professionals often look at this from a security perspective, what data are you collecting, how are you using it, and how are you protecting it? But the concept of trust goes much further.

• Internally, trust can make or break an organization’s culture.
• Trust with your partners in your supply chain is critical.
• Trust is a core component of a good brand. How do you protect that valuable asset?

Ignite 2018 will examine the concept of trust by way of research from some of today’s top scholars on the subject as well as companies with real-time experience on how trust impacts their business.