Ignite Conference 2018
Thank you for joining us at Ignite 2018! Information on Ignite 2019 to come!
Ignite 2018 - Protecting Trust in Today’s Consumer Journey
Trust, or the lack of it, is a critical element of the relationship between consumers and organizations, and even within and between organizations. Franklin Covey says, “It is the one thing that changes everything”. Ignite 2018 was on the topic of trust.
Speakers for Ignite 2018 included Jamie Moldafsky, Wells Fargo's Chief Marketing Officer, Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist, Carlson School of Management professors Kathleen Vohs and Akshay Rao, acclaimed for their research on consumer behavior and brand, and Gary Judd, global leader of Franklin Covey’s “Speed of Trust” practice.
Chris Behrens on Trust
Chris Behrens, President and CEO of YA, discusses the theme of the Ignite 2018 Conference – Trust.