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Conference attendees with words, "Ignite November 17, 2023 McNamara Alumni Center"


Do I Belong? How Brands Build Community


Friday, November 17, 2023

McNamara Alumni Center 
200 SE Oak St, Minneapolis

Join top academic researchers and industry experts from leading brands for the most impactful 8 hours this fall.


Conference attendees seated around tables during a session.

Belonging Is the Essence of Marketing

It’s the sense of connection a consumer feels with a brand, an employee feels with their employer, a member feels with their organization, or a subscriber feels with their provider.

What connects the parties? What values do they share and how do their interactions result in individuals feeling a true sense of belonging to a brand?

We’ll explore these questions and how an increased desire to connect and belong has influenced marketing and transformed marketing research.

Come away with new ideas and a richer understanding of how to build belonging and community in your brand. 

Explore Program & Speakers


Three people chatting with each other during 2019 Ignite Conference.


About Ignite

With over 300 in-person attendees, as well as a national online audience, the Ignite Conference sparks creative ideas around current industry topics to help marketing practitioners keep pace with today's dynamic trends. Ignite fuses the distinct marketing perspective of some of the country’s leading business scholars with those of corporate leaders from premier global companies. 

Become a Sponsor

Sponsors of Ignite helps the Institute for Research in Marketing fulfill its mission of bringing together the expertise of the Carlson School's marketing faculty with top marketers and market research professionals from global brands to create dialogue that drives forward the science and practice of marketing.  

Learn about sponsoring Ignite


2023 Sponsors