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Belonging Is the Essence of Marketing

It’s the sense of connection a consumer feels with a brand, an employee feels with their employer, a member feels with their organization, or a subscriber feels with their provider.

What connects the parties? What values do they share and how do their interactions result in individuals feeling a true sense of belonging to a brand?

We’ll explore these questions and how an increased desire to connect and belong has influenced marketing and transformed marketing research.

Come away with new ideas and a richer understanding of how to build belonging and community in your brand. 

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About Ignite

With over 300 in-person attendees, as well as a national online audience, the Ignite Conference sparks creative ideas around current industry topics to help marketing practitioners keep pace with today's dynamic trends. Ignite fuses the distinct marketing perspective of some of the country’s leading business scholars with those of corporate leaders from premier global companies. 

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