Marketing To Generations: Why Does It Matter?

There are currently five generations that have buying power. The various generations have had different life experiences, which in turn have shaped their buying behaviors, the marketing messages that resonate with them, and the advertising channels they use. This is better known as generational marketing, which companies need to consider when targeting key customer segments. One marketing message and channel does not necessarily work for all generations, but what does work?

Join the Carlson School of Management and YA at Ignite 2019 on October 3^rd and hear from corporate speakers from Starbucks, Pepsi, Under Armour and EA Sports, as well as recognized academic researchers as we spend the day looking at what companies and researchers have learned and are doing to tackle the ever evolving concern of “Marketing to the Generations”.