Home

THANK YOU FOR ATTENDING IGNITE 2019!

Marketing To Generations: Why Does It Matter?

There are currently five generations that have buying power. The various generations have had different life experiences, which in turn have shaped their buying behaviors, the marketing messages that resonate with them, and the advertising channels they use. This is better known as generational marketing, which companies need to consider when targeting key customer segments. One marketing message and channel does not necessarily work for all generations, but what does work?

Thank you for joining the Carlson School of Management and YA at Ignite 2019 this past on October 3rd ! You heard from corporate speakers from Starbucks, Target, Under Armour and EA, as well as recognized academic researchers as we spent the day looking at what companies and researchers have learned and are doing to tackle the ever evolving concern of “Marketing to the Generations”.