Client

Carlson Brand Enterprise (CBE) is a unique brand and strategic marketing consultancy that integrates Carlson’s brightest minds with the University of Minnesota’s top marketing faculty and professionals, and industry-defining brand and marketing research. CBE helps clients achieve increased profitability and competitive advantage by using best in class strategy and addressing brand and marketing challenges, focusing on strategic and analytical aspects.

Project Criteria

  • CBE works on a variety of cross-functional projects creating value for an organization and driving results
  • Projects solve a variety of business problems including brands, leveraging assets, and measuring outcomes
  • For all projects, the client will identify:
    • Executive sponsor: A senior leader who will attend project milestone meetings and provide input on scope and direction
    • Primary contact: Supplies project-related information and helps the CBE team navigate the organization, and provides ongoing reviews of progress

Project Timing

  • Projects start in either early September or late January and run 13-14 weeks
  • General project milestones include:
    • Planning cycle and scope definition
    • Project start
    • Regular meetings with client primary contact & weekly status reports
    • Project finish

Full Client List (Current & Past)

  • 3M
  • Ad Fed MN
  • Allina Health
  • AMS Solutions for Life
  • Andersen Windows
  • Best Buy
  • Berkshire Hathaway Inc.
  • Box Tops for Education
  • Boston Scientific
  • Branmo
  • Cargill
  • Carlson Companies, Inc.
  • Carlson School of Management
  • CAT
  • City of Minneapolis
  • ConAgra Foods
  • Costco Wholesale
  • Covidien
  • Delta
  • Deluxe Corp
  • DreamWorks
  • Ecolab
  • Ecumen
  • Fairmont Hotels & Resorts
  • Federated Insurance
  • Food Should Taste Good
  • G&K Services
  • Geek Squad
  • General Mills
  • Golden Gophers (University of Minnesota)
  • Graco
  • Home Depot
  • IDi
  • Imation
  • Institute on the Environment (University of Minnesota)
  • Jack Link’s
  • James Page Brewing Co.
  • Joia All Natural Soda
  • Kinky Pink
  • Kimberly-Clark
  • Land O’Lakes
  • Lawson
  • Life Time Fitness
  • Meda
  • McDonald’s
  • Medtronic
  • Minnesota Timberwolves
  • Minnetonka Moccasin
  • Neo Classics Auction
  • Park Plaza Hotels & Resorts
  • Polaris
  • Procellerra
  • Radisson
  • Radisson Seven Seas Cruises
  • Regent International Hotels
  • Rimage
  • Robert Half
  • Schwan’s
  • Smead
  • Starkey
  • State of Minnesota
  • SuperValu
  • Target
  • Talenti Gelato e Sorbetto
  • The Home Depot
  • Thrivent Financial
  • Toro
  • UnitedHealth Group
  • University of Minnesota
  • University of Minnesota Foundation
  • Valspar
  • Wells Fargo
  • Wilson’s Leather