Haitao (Tony) Cui

Haitao (Tony) Cui, Deputy Associate Dean for Global DBA Program, Ecolab-Pierson M. Grieve Chair in International Marketing, and Professor of Marketing, joined the faculty of the Carlson School of Management at the University of Minnesota in 2005 after earning a PhD in Managerial Science and Applied Economics from The Wharton School of Business, University of Pennsylvania. Cui also holds secondary appointment of Professor in the Department of Industrial & System Engineering, College of Science & Engineering, University of Minnesota. Cui teaches PhD, DBA, EMBA, MBA, and EDP courses at Minnesota Carlson.

Cui's research areas include behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He serves as Departmental Editor at Production and Operations Management, Guest Associate Editor at Management Science, and on the editorial board of the Journal of Operations Management. He was the Vice President of the POMS College of Behavioral Operations from 2017 to 2019, and is serving as the Chair of the Academic Committee of the Behavioral Operations Research and Management Chapter of Operations Research Society of China. He is an ad hoc reviewer for journals Decision Sciences, the European Journal of Operations Research, Information Systems Research, the Journal of Marketing, the Journal of Marketing Research, the Journal of Operations Management, the Journal of Retailing, Management Science, Manufacturing and Service Operations Management, Marketing Science, Operations Research, Production & Operations Management, Quantitative Marketing & Economics, Review of Marketing Research, etc.

Cui was selected as the AMA-Sheth Doctoral Consortium Fellow in 2004. Additionally, he was honored among Marketing Science Institute's (MSI) Young Scholars in 2011 and its Scholars in 2018, as well as China's Ministry of Education's Chang Jiang Scholars in 2016. He received Management Science's Meritorious Service Award from 2009 until 2019 and its Distinguished Service Award in 2014 and 2017, as well as the 3M Non-Tenured Faculty Award from 2007 to 2010. At Minnesota Carlson, he was voted Popular Professor of the Year by CHEMBA students in 2017, 2018, 2019, 2023, and 2025, and he received the Outstanding Research Award in 2017, Teaching Award in 2020, and DBA Teaching Award in 2023 and 2024. Additionally, in 2019, he was recognized for "Outstanding Teaching and Dedication to Helping Students Learn" by the Center for Educational Innovation at the University of Minnesota.