Tony Haitao Cui

Tony Haitao Cui

Deputy Associate Dean for Global DBA
Margaret J. Holden and Dorothy A. Werlich Endowed Professorship in Marketing
Professor of Marketing
Marketing

Education:

  • PhD 2005
    Managerial Science and Applied Economics Wharton School, University of Pennsylvania
  • MA 2002
    Operations and Information Management Wharton School, University of Pennsylvania
  • IMBA 2000
    International Business Tsinghua University
  • B. Eng. 1998
    Industrial Engineering Tsinghua University
  • B. Eng. 1998
    Fluid Machinery and Fluid Eng. Tsinghua University

Expertise:

  • Distribution channels
  • Pricing
  • Behavioral Modeling in Marketing
  • Marketing-Operations Interfaces
  • Competitive Strategy
  • Business to Business Markets
  • Sustainability

Biography

Tony Haitao Cui, Deputy Associate Dean for Global DBA Program, Holden-Werlich School-Wide Professorship in Marketing, PhD Program Coordinator, Professor of Marketing at the Carlson School, joined the faculty of the Carlson School of Management in 2005 after earning his Ph.D. in Managerial Science and Applied Economics at the Wharton School of Business, University of Pennsylvania. Cui also holds secondary appointment of professor at the Department of Industrial & System Engineering, College of Science & Engineering, UMN.  Cui teaches Ph.D., DBA, EMBA, MBA, and EDP courses at Carlson. His research areas include behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He serves as Department Editor of the Department of Customer Experience, Behavior & Decision Making at Service Science, Senior Editor at Production and Operations Management, Guest Associate Editor at Management Science, and on the editorial boards of the following four journals: Marketing Science, Journal of Marketing Research, Journal of Marketing Science, and Journal of Operations Management. He is serving as the Vice President of the POMS College of Behavioral Operations since 2017 and as the Vice President of the Behavioral Operations Research and Management Chapter of Operations Research Society of China. He is an ad hoc reviewer for journals of: Decision Sciences, European Journal of Operations ResearchInformation Systems Research, Journal of MarketingJournal of Marketing ResearchJournal of Operations Management, Journal of Retailing, Management Science, Manufacturing and Service Operations ManagementMarketing Science, Operations ResearchProduction & Operations Management, Quantitative Marketing & EconomicsReview of Marketing Research, etc. Cui was selected as Chang Jiang Scholars by Ministry of Education of China and one of the Marketing Science Institute (MSI) 2011 Young Scholars whose work suggests they are "potential leaders for the next generation of marketing academics", and received the Management Science Meritorious Service Award from 2009 until 2018 (Distinguished Service Award in 2014 and 2017) and the 3M Non-Tenured Faculty Award in years of 2007-2010. In 2018, he was selected as one of the Inaugural Marketing Science Institute (MSI) Scholars for "top scholars helping to set the research agenda for the field".  He was voted by Carlson CHEMBA EMBA students as the "Popular Professor of the Year" in 2017, 2018, and 2019, and was awarded the "Carlson Outstanding Research Award" in 2017. 


Selected Works & Activities.

  • Editorial Appointments

    Department Editor, Service Science (for the Dept of Customer Experience, Behavior, and Decision Making)

  • Editorial Appointments

    Senior Editor, Production and Operations Management

  • Editorial Appointments

    Guest Associate Editor, Management Science

  • Editorial Appointments

    Editorial Board, Journal of Marketing Research

  • Editorial Appointments

    Editorial Board, Marketing Science 

  • Editorial Appointments

    Editorial Board, Journal of Marketing Science 

  • Editorial Appointments

    Editorial Board, Journal of Operations Management

  • Honors and Awards

    2018 Marketing Science Institute (MSI) Scholars

  • Honors and Awards

    Carlson Outstanding Research Award in 2017

  • Honors and Awards

    Voted by Carlson CHEMBA EMBA students as the "Popular Professor of the Year" in 2017, 2018, and 2019

  • Honors and Awards

    Management Science Meritorious Service Award from 2009 until 2018 (Distinguished Service Award in 2014 and 2017)

  • Honors and Awards

    2011 Marketing Science Institute (MSI) Young Scholars

  • Honors and Awards

    3M Non-Tenured Faculty Award in years of 2007-2010

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