Tony Haitao Cui

Tony Haitao Cui

Deputy Associate Dean for Global DBA
Margaret J. Holden and Dorothy A. Werlich Endowed Professorship in Marketing
Professor of Marketing
Marketing

Education:

  • PhD 2005
    Managerial Science and Applied Economics Wharton School, University of Pennsylvania
  • MA 2002
    Operations and Information Management Wharton School, University of Pennsylvania
  • IMBA 2000
    International Business Tsinghua University
  • B. Eng. 1998
    Industrial Engineering Tsinghua University
  • B. Eng. 1998
    Fluid Machinery and Fluid Eng. Tsinghua University

Expertise:

  • Distribution channels
  • Pricing
  • Behavioral Modeling in Marketing
  • Marketing-Operations Interfaces
  • Competitive Strategy
  • Business to Business Markets
  • Sustainability

Biography

Tony Haitao Cui, Deputy Associate Dean for Global DBA Program, Holden-Werlich School-Wide Professorship in Marketing, Professor of Marketing at the Carlson School, joined the faculty of the Carlson School of Management in 2005 after earning his Ph.D. in Managerial Science and Applied Economics at the Wharton School of Business, University of Pennsylvania. Cui also holds secondary appointment of professor at the Department of Industrial & System Engineering, College of Science & Engineering, UMN.  Cui teaches Ph.D., DBA, EMBA, MBA, and EDP courses at Carlson. His research areas include behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He serves as Department Editor of the Department of Customer Experience, Behavior & Decision Making at Service Science, Senior Editor at Production and Operations Management, Guest Associate Editor at Management Science, and on the editorial boards of the following four journals: Marketing Science, Journal of Marketing Research, Journal of Marketing Science, and Journal of Operations Management. He is serving as the Vice President of the POMS College of Behavioral Operations since 2017 and as the Vice President of the Behavioral Operations Research and Management Chapter of Operations Research Society of China. He is an ad hoc reviewer for journals of: Decision Sciences, European Journal of Operations ResearchInformation Systems Research, Journal of MarketingJournal of Marketing ResearchJournal of Operations Management, Journal of Retailing, Management Science, Manufacturing and Service Operations ManagementMarketing Science, Operations ResearchProduction & Operations Management, Quantitative Marketing & EconomicsReview of Marketing Research, etc. Cui was selected as Chang Jiang Scholars by Ministry of Education of China and one of the Marketing Science Institute (MSI) 2011 Young Scholars whose work suggests they are "potential leaders for the next generation of marketing academics", and received the Management Science Meritorious Service Award from 2009 until 2019 (Distinguished Service Award in 2014 and 2017) and the 3M Non-Tenured Faculty Award in years of 2007-2010. In 2018, he was selected as one of the Inaugural Marketing Science Institute (MSI) Scholars for "top scholars helping to set the research agenda for the field".  He was voted by Carlson CHEMBA EMBA students as the "Popular Professor of the Year" in 2017, 2018, and 2019, and was awarded the "Carlson Outstanding Research Award" in 2017. In 2019, he was awarded for "Outstanding Teaching and Dedication to Helping Students Learn" by Center for Educational Innovation, University of Minnesota. 


Selected Works & Activities.

  • Book Chapters
    “Incorporating Behavioral Factors into Operations Theory,” with Yaozhong Wu (2019), The Handbook of Behavioral Operations, K. Donohue, E. Katok, and S. Leider, editors. John Wiley & Sons, Inc. Hoboken NJ.
  • Book Chapters
    “Social Preferences and Distribution Channels,” with Paola Mallucci, Jagmohan S. Raju, Z. John Zhang (2019), Handbook of Research on Distribution Channels, C. Ingene and R. Dant, editors. Edward Elgar Publishing.
  • Journal Articles
    "Social Motives in Bilateral Bargaining Games: How Power Changes Perceptions of Fairness," with Paola Mallucci and Diana Wu (2019), forthcoming at Journal of Economic Behavior & Organization. Equal authorship.
  • Journal Articles
    “Product Variety Strategy after Rival Exit: The Effects of Preexisting Market Structure and new Market Entry,” with Ye Hu and Charlotte R. Ren (2019), Strategic Management Journal, 40(2) 253-276. Equal authorship.
  • Journal Articles
    “Promotions as Competitive Reactions to a Recall Crisis and Their Consequences,” with Rafael Becerril Arrola, Yan Dong, and Chen Zhou (2019), Journal of the Academy of Marketing Science, 47(4) 702-722.
  • Journal Articles
    “Cognitive Hierarchy in Capacity Allocation Games,” with Yinghao Zhang (2018), Management Science, 64(3) 1250-1270. Equal authorship.
  • Journal Articles
    “Fairness Ideals in Distribution Channels,” with Paola Mallucci (2016), Journal of Marketing Research, 53(6) 969-987. Equal authorship.
  • Journal Articles
    "Contract Preferences and Performance for the Loss Averse Supplier: Buyback versus Revenue Sharing,” with Karen Donohue and Yinghao Zhang (2016), Management Science, 62 (6), 1734-1754.
  • Journal Articles
    "Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels," with Yan Dong, Kefeng Xu, and Yuliang Yao (2015), Marketing Science, 34 (5), 689-701. Equal authorship.
  • Journal Articles
    "The Benefit of Uniform Price for Branded Variants," with Yuxin Chen (2013), Marketing Science, 32(1) 36-50. Equal authorship.
  • Journal Articles
    "Behavioral Models of Managerial Decision-Making," with Goldfarb, Avi, Teck-Hua Ho, Wilfred Amaldoss, Alexander Brown, Yan Chen, Alberto Galasso, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao, and Botao Yang (2012), Marketing Letters, 23(2) 405-421.
  • Journal Articles
    “When Acquisition Spoils Retention: Direct Selling vs. Delegation under CRM,” with Yan Dong and Yuliang Yao (2011), Management Science, 57(7) 1288-1299. Equal authorship.
  • Journal Articles
    “Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research,” with Robert J. Meyer, et al. (2010), Marketing Letters, 21(3) 301-315.
  • Journal Articles
    “Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis,” with Teck-Hua Ho and Noah Lim (2010), Management Science, 56(11) 1891-1910. Equal authorship.
  • Journal Articles
    “The Length of Product Line in Distribution Channels,” with Yunchuan Liu (2010), Marketing Science, 29(3) 474-482. Equal authorship.
  • Journal Articles
    “A Price Discrimination Model of Trade Promotions,” with Jagmohan S. Raju and Z. John Zhang (2008), Marketing Science, 27(5) 779-795.
  • Journal Articles
    "Fairness and Channel Coordination,” with Jagmohan S. Raju and Z. John Zhang (2007), Management Science, 53(8) 1303-1314.
  • 中文简历
  • Editorial Appointments

    Department Editor, Service Science (for the Dept of Customer Experience, Behavior, and Decision Making)

  • Editorial Appointments

    Senior Editor, Production and Operations Management

  • Editorial Appointments

    Guest Associate Editor, Management Science

  • Editorial Appointments

    Editorial Board, Journal of Marketing Research

  • Editorial Appointments

    Editorial Board, Marketing Science 

  • Editorial Appointments

    Editorial Board, Journal of Marketing Science 

  • Editorial Appointments

    Editorial Board, Journal of Operations Management

  • Honors and Awards

    2019 Award for "Outstanding Teaching and Dedication to Helping Students Learn", Center for Educational Innovation, University of Minnesota

  • Honors and Awards

    2018 Marketing Science Institute (MSI) Scholars

  • Honors and Awards

    Carlson Outstanding Research Award in 2017

  • Honors and Awards

    Voted by Carlson CHEMBA EMBA students as the "Popular Professor of the Year" in 2017, 2018, and 2019

  • Honors and Awards

    Management Science Meritorious Service Award from 2009 until 2019 (Distinguished Service Award in 2014 and 2017)

  • Honors and Awards

    2011 Marketing Science Institute (MSI) Young Scholars

  • Honors and Awards

    3M Non-Tenured Faculty Award in years of 2007-2010

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