Institute for Research in Marketing About
Carlson School's interdisciplinary approach to marketing brings creative new ideas into focus with research that's not only rigorous, it's timely and relevant. The Institute for Research in Marketing helps disseminate this research into the wider community, providing both a venue and support for dialogue.
The Institute helps Carlson School marketing faculty generate thought-provoking insights about companies, consumers, and communities, and practitioners and policy-makers seek out our faculty's cutting-edge marketing insights and apply their findings to real-world problems. Academic peers and students alike benefit from these insights.
We build enduring relationships with practitioners that lead to the real-world adoption of our faculty members' research. We reach out to marketing executives, government officials, students, alumni, and the press through conferences, a speaker series, an extensive web presence, numerous meetings throughout the year, the commissioning of topical white papers.
Meet the Institute of Research in Marketing's leadership team!
Michelle Champlin Bergner is the Director of the Institute for Research in Marketing, having joined the IRM team in June 2020. As Institute Director, she manages the enterprise responsible for integrating the research programs of the Carlson School with those of local and national organizations engaged in progressive marketing research programs. Michelle also teaches marketing courses as an adjunct faculty member of the Carlson School, including the undergraduate senior capstone course in Marketing Strategy.
Michelle has vast experience in pricing and global branding strategies, having served for a number of years as an international marketing manager for Northwest Airlines and KLM Royal Dutch Airlines. In 2015, she established Kamili Consulting, a boutique marketing consultancy specializing in B2B marketing strategy for small businesses. She has served as President of the Carlson School Alumni Board and is currently on the Board of Directors of Alliance Française, a nonprofit promoting French language and the appreciation of the diverse cultures of French speaking countries across the globe.
A true Golden Gopher, Michelle received her MBA from the Carlson School of Management. She also holds BS degrees in Electrical Engineering and Mathematics from the College of Science and Engineering at the University of Minnesota.
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Ashley Beukelman is the Assistant Director for the Institute for Research (IRM) in Marketing at the Carlson School of Management. As the Program Manager, Ashley will liaise with the IRM Advisory Board, Marketing Faculty, and Students to communicate and collaborate on various Marketing Research programs and projects.
Before joining Carlson, she worked in the Healthcare and Finance world. At Optum, Ashley was a Trade Show & Events Manager and also had a role as a Research Manager. Before that, she worked at Northland Capital Markets as a Research Coordinator and at U.S. Bank as a Marketing Manager.
She holds a Bachelor of Arts in Mass Communications: Public Relations and Marketing from Minnesota State University, Mankato, and a Master's Degree in Business Communications from the University of St. Thomas.
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