Master of Marketing Curriculum
The Master of Marketing is a full-time, 32-credit program designed for accelerated completion in just 9 months. This marketing master’s cohort-based structure fosters a tight-knit peer network and a collaborative learning environment, enriched by expert faculty, alumni, advisors, and industry connections.
All marketing courses are delivered in person on weekdays, with Fridays dedicated to workshops and Carlson Business Career Center events. The program follows a structured, lock-step curriculum of marketing classes with no electives, ensuring a focused and streamlined learning experience.
Fast-Paced, Industry-Relevant Marketing Curriculum
The Carlson School’s Master of Marketing program delivers industry-driven expertise in just 9 months, providing a fast track to marketing leadership. Similar to a Master of Science in Marketing, the Master of Marketing degree offers the marketing courses that will drive success throughout your career. Each marketing class in the program is designed to get you up to speed faster through practical immersion experiences, such as the renowned Brand Enterprise program, where you work with real companies on semester-long strategic marketing projects.
What You’ll Learn in the Master of Marketing
Ranked #2 among U.S. Public Universities (QS World University Business Master’s Ranking 2025), the Master of Marketing is an intensive, fast-paced program designed to equip you with expertise in management, analytics, and strategy—all taught by renowned faculty.
Through the Brand Enterprise program, you'll apply the skills you earn in your marketing courses to real business challenges, collaborating with leading companies on semester-long consulting projects. Students gained hands‑on experience working with top brands such as YMCA, Xcel Energy, Cheerios, and Q Mixers, refining their strategic marketing skills in dynamic, real‑world settings.
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6211 | Marketing Management | Required | Fall A & B | 3 |
| MSMK 6205 | Business Fundamentals for Marketing | Required | Fall A | 3 |
| MSMK 6078 | Advertising & Promotion | Required | Fall A | 2 |
| MSMK 6281 | Customer Experience Management | Required | Fall A | 2 |
| MSMK 6901 | Project Management | Required | Fall A | 1 |
| MSMK 6055 | Buyer Behavior | Required | Fall B | 2 |
| MSMK 6086 | Digital Marketing | Required | Fall B | 2 |
| MSMK 6051 | Marketing Intelligence | Required | Fall B | 2 |
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6505 | Brand Enterprise | Required | Spring A & B | 4 |
| MSMK 6052 | Marketing Analytics: Decision Making | Required | Spring A | 2 |
| MSMK 6053 | Marketing Analytics: Insights | Required | Spring A | 2 |
| MSMK 6082 | Brand Strategy | Required | Spring A | 2 |
| MSMK 6088 | Strategic Marketing | Required | Spring B | 3 |
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6211 | Marketing Management | Required | Fall A & B | 3 |
| MSMK 6205 | Business Fundamentals for Marketing | Required | Fall A | 3 |
| MSMK 6078 | Advertising & Promotion | Required | Fall A | 2 |
| MSMK 6281 | Customer Experience Management | Required | Fall A | 2 |
| MSMK 6901 | Project Management | Required | Fall A | 1 |
| MSMK 6055 | Buyer Behavior | Required | Fall B | 2 |
| MSMK 6086 | Digital Marketing | Required | Fall B | 2 |
| MSMK 6051 | Marketing Intelligence | Required | Fall B | 2 |
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6505 | Brand Enterprise | Required | Spring A & B | 4 |
| MSMK 6052 | Marketing Analytics: Decision Making | Required | Spring A | 2 |
| MSMK 6053 | Marketing Analytics: Insights | Required | Spring A | 2 |
| MSMK 6082 | Brand Strategy | Required | Spring A | 2 |
| MSMK 6088 | Strategic Marketing | Required | Spring B | 3 |
Is a Master of Marketing Right For You?
Looking for more opportunities and more meaningful work? Whether you’re a recent university grad or still in college and you’ve been searching for the ideal MS in Marketing program, consider the marketing curriculum for our Master of Marketing. This marketing master’s program will help open new doors to dynamic, rewarding careers where your creativity and strategy drive real impact.
Build a Solid Foundation in Marketing
The Master of Marketing program delivers a rigorous, industry-driven marketing curriculum led by expert faculty, equipping you with the skills to excel in marketing careers. Located in the Twin Cities’ vibrant business hub, home to Fortune 500 companies and a thriving entrepreneurial community, the program offers unparalleled opportunities for applied learning and career advancement.
Building Essential Marketing Skills: How a Master’s Degree Can Help
Marketing is evolving rapidly, and staying competitive means developing strong skills in areas like digital strategy, consumer behavior, and data analysis. A Master’s in Marketing can help you build these valuable competencies and gain hands-on experience in the field.
Explore all Master of Marketing courses
Take the Next Step in Your Marketing Career
Pursue next-level opportunities with a marketing master’s degree.