Master of Marketing Curriculum

The Master of Marketing program is a full-time, 32 credit, 9-month program. Like our other programs, the MSMK program is cohort-based, so classes are lock-step and taken with the same classmates throughout. All courses are delivered in person, on-campus during the day on weekdays, with Fridays reserved for workshops and career center events. There are no elective course offerings in this program.

What you'll learn

In this in-depth and fast-paced program, you'll be taught by top-ranked professors, exploring everything from management to analytics and strategy. And through our Brand Enterprise program you’ll work with real-world companies on a semester-long marketing challenge their business is facing. The 2022 class developed their marketing skills during the Brand Enterprise program by consulting with top companies like Cambria and Schwan’s.

Below is a sample schedule (subject to change):

Term A (7 weeks)

MSMK 6211 - Marketing Management (3 credits) - Term A & B

  • MSMK 6205- Business Fundamentals for Marketing (3 credits)
  • MSMK 6078 - Advertising & Promotion (2 credits)
  • MSMK 6281 - Customer Experience Management (2 credits)
  • MSMK 6901 - Project Management (1 credit)

Term B (7 weeks)

  • MSMK 6055 - Buyer Behavior (2 credits)
  • MSMK 6086 - Digital Marketing (2 credits)
  • MSMK 6051 - Marketing Intelligence (2 credits)

Term A (7 weeks)

MSMK 6505 - Brand Enterprise (4 credits) - Term A & B

  • MSMK 6052- Marketing Analytics: Decision Making (2 credits)
  • MSMK 6053 - Marketing Analytics: Insights (2 credits)
  • MSMK 6082 - Brand Strategy (2 credits)

Term B (7 weeks)

  • MSMK 6088 - Strategic Marketing (3 credits)
  • MSMK 6076 - Customer Relationship Management (2 credits)

Term A (7 weeks)

MSMK 6211 - Marketing Management (3 credits) - Term A & B

  • MSMK 6205- Business Fundamentals for Marketing (3 credits)
  • MSMK 6078 - Advertising & Promotion (2 credits)
  • MSMK 6281 - Customer Experience Management (2 credits)
  • MSMK 6901 - Project Management (1 credit)

Term B (7 weeks)

  • MSMK 6055 - Buyer Behavior (2 credits)
  • MSMK 6086 - Digital Marketing (2 credits)
  • MSMK 6051 - Marketing Intelligence (2 credits)

Term A (7 weeks)

MSMK 6505 - Brand Enterprise (4 credits) - Term A & B

  • MSMK 6052- Marketing Analytics: Decision Making (2 credits)
  • MSMK 6053 - Marketing Analytics: Insights (2 credits)
  • MSMK 6082 - Brand Strategy (2 credits)

Term B (7 weeks)

  • MSMK 6088 - Strategic Marketing (3 credits)
  • MSMK 6076 - Customer Relationship Management (2 credits)

Is a Master of Marketing right for you?

Do you want more opportunities and more meaningful work? If you’re a college junior or senior—or a recent university graduate—a master’s degree in marketing can prepare you for a fun, rewarding career where you can make a difference.

Build a solid foundation in marketing

The Master of Marketing faculty and curriculum prepare students to succeed in marketing careers after graduation and beyond.

Explore all Master of Marketing courses

Contact Master of Marketing