Master of Marketing Curriculum
The Master of Marketing program is a full-time, 32 credit, 9-month program. Like our other programs, the MSMK program is cohort-based, so classes are lock-step and taken with the same classmates throughout. All courses are delivered in person, on-campus during the day on weekdays, with Fridays reserved for workshops and career center events. There are no elective course offerings in this program.
What you'll learn
In this in-depth and fast-paced program, you'll be taught by top-ranked professors, exploring everything from management to analytics and strategy. And through our Brand Enterprise program you’ll work with real-world companies on a semester-long marketing challenge their business is facing. The 2022 class developed their marketing skills during the Brand Enterprise program by consulting with top companies like Cambria and Schwan’s.
Below is a sample schedule (subject to change):
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6211 | Marketing Management | Required | Fall A & B | 3 |
| MSMK 6205 | Business Fundamentals for Marketing | Required | Fall A | 3 |
| MSMK 6078 | Advertising & Promotion | Required | Fall A | 2 |
| MSMK 6281 | Customer Experience Management | Required | Fall A | 2 |
| MSMK 6901 | Project Management | Required | Fall A | 1 |
| MSMK 6055 | Buyer Behavior | Required | Fall B | 2 |
| MSMK 6086 | Digital Marketing | Required | Fall B | 2 |
| MSMK 6051 | Marketing Intelligence | Required | Fall B | 2 |
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6505 | Brand Enterprise | Required | Spring A & B | 4 |
| MSMK 6052 | Marketing Analytics: Decision Making | Required | Spring A | 2 |
| MSMK 6053 | Marketing Analytics: Insights | Required | Spring A | 2 |
| MSMK 6082 | Brand Strategy | Required | Spring A | 2 |
| MSMK 6088 | Strategic Marketing | Required | Spring B | 3 |
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6211 | Marketing Management | Required | Fall A & B | 3 |
| MSMK 6205 | Business Fundamentals for Marketing | Required | Fall A | 3 |
| MSMK 6078 | Advertising & Promotion | Required | Fall A | 2 |
| MSMK 6281 | Customer Experience Management | Required | Fall A | 2 |
| MSMK 6901 | Project Management | Required | Fall A | 1 |
| MSMK 6055 | Buyer Behavior | Required | Fall B | 2 |
| MSMK 6086 | Digital Marketing | Required | Fall B | 2 |
| MSMK 6051 | Marketing Intelligence | Required | Fall B | 2 |
14 weeks in total. 7-week Term A and 7-week Term B.
| Course number | Title | Required or Elective | Term | Credits |
|---|---|---|---|---|
| MSMK 6505 | Brand Enterprise | Required | Spring A & B | 4 |
| MSMK 6052 | Marketing Analytics: Decision Making | Required | Spring A | 2 |
| MSMK 6053 | Marketing Analytics: Insights | Required | Spring A | 2 |
| MSMK 6082 | Brand Strategy | Required | Spring A | 2 |
| MSMK 6088 | Strategic Marketing | Required | Spring B | 3 |
Is a Master of Marketing right for you?
Do you want more opportunities and more meaningful work? If you’re a college junior or senior—or a recent university graduate—a master’s degree in marketing can prepare you for a fun, rewarding career where you can make a difference.
Build a solid foundation in marketing
The Master of Marketing faculty and curriculum prepare students to succeed in marketing careers after graduation and beyond.