Institute for Research in Marketing Advisory Board
The Institute’s Board of Advisors is essential in maintaining a combination of rigor and relevance. The collection of industry leaders from major firms provides guidance, facilitates partnerships, and assists with national outreach and advocacy.
The purpose of the Advisory Board is to:
- Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
- Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
- Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute
IRM's Industry Advisory Board Members
Holly Semerad
Chief Marketing Officer and Senior Vice President 3M Safety and Industrial Business Group
3M
Molly Biwer
SVP/Chair, Marketing, Brand Strategy, Advertising and Enterprise Strategic Partnerships
Mayo Clinic
IRM's Academic Advisory Board Members
Dave Hopkins
Managing Director & Academic Director, Carlson Brand Enterprise
Carlson School of Management
George John
Professor, General Mills / Paul S. Gerot Chair in Marketing
Carlson School of Management
Contact Institute for Research in Marketing
Email: [email protected]