Institute for Research in Marketing Advisory Board
The Institute’s Board of Advisors is essential in maintaining a combination of rigor and relevance. The collection of industry leaders from major firms provides guidance, facilitates partnerships, and assists with national outreach and advocacy.
The purpose of the Advisory Board is to:
- Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
- Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
- Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute
Meet IRM's Advisory Board Members
SVP/Chair, Marketing, Brand Strategy, Advertising and Enterprise Strategic Partnerships