Vlad Griskevicius

Vlad Griskevicius

Professor│Carlson Foundation Chair
Marketing Department Chairperson

Education:

  • Ph.D. 2008
    Psychology Arizona State University
  • B.A. 2001
    Economics & Psychology University of California

Expertise:

  • Influence & Social Norms
  • Sustainability & Green Behavior
  • Evolutionary Psychology
  • Impact of Socioeconomic Status

About Vlad

Vlad Griskevicius is the Carlson Family Foundation Endowed Chair in Marketing. He serves as chairperson of the Marketing Department and as Associate Editor of the Journal of Marketing Research.  

Griskevicius has an extensive background in psychology and studies social influence, communication, green marketing, and the evolutionary roots of modern behavior. He has published close to 100 scholarly works and is co-author of The Rational Animal – a book about how our ancestral past shapes everyday decisions.

Griskevicius has received numerous awards for his teaching, research, and service, including named one of the "World's Top 40 Business Professors Under 40" by Poets & Quants, Outstanding Teacher Award at the Carlson School, Early Career Awards for Distinguished Scientific Contributions from the Association for Consumer Research, the Society for Consumer Psychology, the Human Behavior & Evolution Society, and the Society of Personality and Social Psychology, Best Article Award from the Journal of Consumer Research, and named "Young Scholar" by the Marketing Science Institute. He has received multiple major grants from the National Science Foundation and his work is regularly featured on the Discovery Channel, the Economist, New York Times, Wall Street Journal, BBC News, and TIME magazine.


Selected Works & Activities.

Browse some of my work and see what I’ve been up to.

  • Journal Articles
    "How Financial Constraints Influence Consumer Behavior: An Integrated Framework" Hamilton, R. W., Mittal, C., Shah, A., Thompson, D. V., & Griskevicius, V. Journal of Consumer Psychology (2019)
  • Journal Articles
    "Parenting Motivation and Consumer Decision Making" Li, Y. J. , Haws, K. L. , & Griskevicius, V. Journal of Consumer Research (2018)
  • Journal Articles
    "Stimulating Online Reviews by Combining Financial Incentives and Social Norms" Burtch, G., Hong, Y., Bapna, R., & Griskevicius, V. Management Science (2018)
  • Journal Articles
    "Do Mothers Spend More on Daughters While Fathers Spend More on Sons?" Nikiforidis, L., Durante, K.M., Redden, J.P. & Griskevicius, V. Journal of Consumer Psychology (2018).
  • Journal Articles
    "Can an Unpredictable Childhood Environment Enhance Working Memory? Testing the Sensitized-Specialization Hypothesis" Young, E. S., Griskevicius, V., Simpson, J. A., Waters, T., & Mittal, C. Journal of Personality and Social Psychology (2018)
  • Journal Articles
    "Beyond Risk and Protective Factors: An Adaptation-Based Approach to Resilience." Ellis, B. J., Bianchi, J., Griskevicius, V., & Frankenhuis, W. E. Perspectives on Psychological Science (2017)
  • Journal Articles
    "Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions" Mittal, C & Griskevicius, V. Journal of Consumer Research (2016)
  • Journal Articles
    "Low Childhood Socioeconomic Status Promotes Eating in the Absence of Energy Need" Hill, S. E., Prokosch, M., Delpriore, D., & Griskevicius V. Psychological Science (2016)
  • Journal Articles
    "Secure Infant-Mother Attachment Buffers the Effect of Early-Life Stress on Age of Menarche" Sung, S., Simpson, J. A., Griskevicius, V., Kuo, S., Belsky, J., & Schlomer, G. Psychological Science (2016)
  • Journal Articles
    "Spending on Daughters Versus Sons in Economic Recessions" Durante, K. M., Griskevicius, V., Redden, J. P. & White, A. E. Journal of Consumer Research (2015)
  • Journal Articles
    "Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhance Adult Executive Function" Mittal, C., Griskevicius, V., Simpson, J.A, Sung, S., & Young, E. Journal of Personality and Social Psychology (2015).
  • Journal Articles
    "Evolution and Consumer Behavior." Griskevicius, V., & Durante, K. M. The Cambridge Handbook of Consumer Psychology (2015)
  • Journal Articles
    "The Effect of Unpredictable Early Childhood Environments on Parenting in Adulthood" Szepsenwol, O., Simpson J. A., Griskevicius, V., & Raby, L. Journal of Personality and Social Psychology (2015)
  • Journal Articles
    "Sense of Control Under Uncertainty Depends on People’s Childhood Environment: A Life History Theory Approach" Mittal, C. & Griskevicius, V. Journal of Personality and Social Psychology (2014).
  • Journal Articles
    "Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women" Wang, Y. & Griskevicius, V. Journal of Consumer Research (2014).
  • Journal Articles
    "Status, Money, and the Ovulatory Cycle" Durante, K. M., Griskevicius, V., Cantu, S. M., & Simpson, J. A. Journal of Marketing Research (2014).
  • Journal Articles
    "Fertile and Selectively Flirty: Women’s Behavior Toward Men Changes Across the Ovulatory Cycle." Cantu, S. M., Simpson, J. A., Griskevicius, V., Weisberg, Y., Durante, K. M., & Beal, D. Psychological Science (2014).
  • Journal Articles
    "Fundamental Motives: How Evolutionary Needs Influence Consumer Behavior" Griskevicius, V. & Kenrick, D. T. Journal of Consumer Psychology (2013: Target Article).
  • "When the Economy Falters Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments." Griskevicius, V., Ackerman, J. A., Cantu, S. M., Delton, A. W., & Robertson, T. E., Simpson, J. A., Thomson, M. E., & Tybur, J. M. Psychol
  • Journal Articles
    "The Fluctuating Female Vote: Politcs, Religion, and the Ovulatory Cycle," Durante, K. M., Arsena, A. R., & Griskevicius, V. Psychological Science (2013).
  • Journal Articles
    "Putting All Your Eggs in One Basket: Life History Strategies, Bet Hedging, and Diversification." White, A.E., Li Y.J., Griskevicius, V, Kenrick, D. T., & Neuberg, S. L. Psychological Science (2013)
  • Journal Articles
    "Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect," Hill S. E., Rodeheffer, C., Griskevicius, V., Durante, K. M., & White, A.E. Journal of Personality and Social Psychology (2012).
  • Journal Articles
    "The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending," Griskevicius, V., Tybur, J. M., Ackerman, J. A., Delton, A. W., Robertson, T. E., & White, A. E. Journal of Personality and Social Psychology (2012)
  • Journal Articles
    "Consumer Decisions in Relationships," Simpson, J. A., Griskevicius, V., & Rothman, A. Journal of Consumer Psychology, (2012: Target Article )
  • Journal Articles
    "Sex Ratio and Women’s Careers: Does a Scarcity of Men Lead Women to Choose Briefcase Over Baby?" Durante, K. M., Griskevicius, V., Cantu, S.M., Simpson, J.A, & Tybur, J.M. Journal of Personality and Social Psychology (2012)
  • Journal Articles
    "Ovulation Leads Women to See Sexy Cads as Good Dads," Durante, K.M., Griskevicius, V., Simpson, J.A., Cantu, S.M., & Li, N.P. Journal of Personality and Social Psychology (2012).
  • Journal Articles
    "The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship," Griskevicius, V., Cantu, S., & Van Vugt, M. Journal of Public Policy and Marketing (2012)
  • Journal Articles
    "The Evolutionary Basis of Risky Adolescent Behavior: Implications for Science, Policy and Practice," Ellis, B. J., Dahl, R.E., Del Giudice, M., Figueredo, A.J., Gray, P., Griskevicius, V., et al. Developmental Psychology (2012)
  • Journal Articles
    "Economic Decision Biases and Fundamental Motivations: How Mating and Self-Protection Alter Loss Aversion," Li, Y. J., Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. Journal of Personality and Social Psychology (2012)
  • Journal Articles
    "Evolution, Stress, and Sensitive Periods: The Influence of Unpredictability in Early versus Late Childhood on Sex and Risky Behavior," Simpson, J. A., Griskevicius, V., Kuo, S. I., Sung, S., & Collins, W. A. Developmental Psychology (2012)
  • Journal Articles
    "Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Durante, K.M., Griskevicius, V., Hill, S.E., Perilloux C., & Li, N.P Journal of Consumer Research (2011)
  • Journal Articles
    "Reciprocity By Proxy: A Novel Influence Strategy for Stimulating Cooperation," Goldstein, N. J., Griskevicius, V., & Cialdini, R. B. Administrative Science Quarterly (2011)
  • Journal Articles
    "Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System" Sundie, J.M., Kenrick, D.T., Griskevicius, V., Tybur, J.M., Vohs, K.D., & Beal, D.J. Journal of Personality and Social Psychology (2011)
  • Journal Articles
    "The Influence of Mortality and Socioeconomic Status on Risk and Delayed Rewards: A Life History Theory Approach" Griskevicius, V., Tybur, J.M., Delton, A.W., & Robertson, T. E. Journal of Personality and Social Psychology (2011)
  • Journal Articles
    "Let's Get Serious: Communicating Commitment in Romantic Relationships" Ackerman, J. A., Griskevicius, V., & Li, N. P. Journal of Personality and Social Psychology (2011)
  • Journal Articles
    "The Environmental Contingency of Life History Strategies: Influences of Mortality and Socioeconomic Status on Reproductive Timing" Griskevicius, V., Delton, A.W., Robertson, T.E., & Tybur, J.M. Journal of Personality and Social Psychology (2011)
  • Journal Articles
    "The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions" Griskevicius, V., Shiota, M.N., & Nowlis, S. Journal of Consumer Research (2010)
  • Journal Articles
    "Renovating the Pyramid of Needs: Contemporary Extensions Built Upon Ancient Foundations" Kenrick, D.T., Griskevicius, V., Neuberg, S.L., & Schaller, M. Perspectives on Psychological Science (2010)
  • Journal Articles
    "Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation" Griskevicius, V., Tybur, J.M, & Van den Bergh, B. Journal of Personality and Social Psychology (2010)
  • Journal Articles
    "Influence of Different Positive Emotions on Persuasion Processing: A Functional Evolutionary Approach" Griskevicius, V., Shiota, M.N., & Neufeld, S. Emotion (2010)
  • Journal Articles
    "Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy" Griskevicius, V., Tybur, J.M., Gangestad, S.W., Perea, E.F., Shapiro, J.R., & Kenrick, D.T. Journal of Personality and Social Psychology (2009)
  • Journal Articles
    "Microbes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust" Tybur, J.M., Lieberman, D., & Griskevicius, V. Journal of Personality and Social Psychology (2009)
  • Journal Articles
    "Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion" Griskevicius, V., Goldstein, N.J. Mortenson, C.R., Sundie, J. M., Cialdini, R.B., & Kenrick, D. T. Journal of Marketing Research (2009)
  • Journal Articles
    "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels" Goldstein, N.J., Cialdini, R.B., & Griskevicius, R.B. Journal of Consumer Research (2008)
  • Journal Articles
    "Applying (and Resisting) Peer Influence" Griskevicius, V., Cialdini, R.B., & Goldstein, N.J. . Sloan Management Review (2008)
  • Journal Articles
    "Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals" Griskevicius, V., Tybur, J.M., Sundie, J.M., Cialdini, R.B., Miller, G.F., & Kenrick, D. T. Journal of Personality and Social Psychology (2007)
  • Journal Articles
    "The Constructive, Destructive, and Reconstructive Power of Social Norms" Schultz, P.W., Nolan, J.P., Cialdini, R.B., Goldstein, N.J., & Griskevicius, V. Psychological Science (2007)
  • Journal Articles
    "Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity" Griskevicius, V., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
  • Journal Articles
    "Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (non)Conformity" Griskevicius, V., Goldstein, N.J., Mortensen, C.R., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
  • Journal Articles
    "They All Look the Same to Me (Unless They're Angry): From Out-group Homogeneity to Out-group Heterogeneity" Ackerman, J.M., Shapiro, J.R., Neuberg, S.L., Kenrick, D.T., Becker, D.V., Griskevicius, V., Maner, J.K., & Schaller, M. Psychological Science (20
  • Editorial Appointments

    Associate Editor: Journal of Marketing Research (2014-present)

  • Editorial Appointments

    Editorial Board: Journal of Consumer Psychology (2012-present)

  • Research Grants

    National Science Foundation Grant "Fundamental Goals and Decision Making" ($600,000)

  • Research Grants

    National Science Foundation Grant "Life History Theory and Risky Behavior" ($400,000)

  • Honors and Awards

    Best Paper Award, Journal of Consumer Research, 2011

  • Honors and Awards

    Early Career Distinguished Scientific Contribution Award, Human Behavior & Evolution Society, 2014

  • Honors and Awards

    McKnight Land-Grant Professorship, University of Minnesota, 2010-2013

  • Honors and Awards

    Best Paper Award, Society for Consumer Psychology, 2007

  • Honors and Awards

    SAGE Scholar Early Career Award in Social and Personality Psychology, 2012

  • Editorial Appointments

    Editorial Board: Journal of Consumer Research (2012-present)

  • Honors and Awards

    Young Scholar, Marketing Science Institute, 2013

  • Honors and Awards

    Early Career Award, Society for Consumer Psychology, 2013

  • Honors and Awards

    Emerald Citations of Excellence Award for Most Highly Cited Business Papers, 2012

  • Honors and Awards

    Named World's Top 40 Professor Under 40, Poets & Quants, 2014

  • Honors and Awards

    Service Award, Carlson School of Management, 2013

  • Honors and Awards

    Early Career Award, Association for Consumer Research, 2015

  • Honors and Awards

    Outstanding Teacher Award, 2011 & 2014

  • Honors and Awards

    Board of Overseers Professorship (2014 - 2015)

  • Honors and Awards

    Part-Time MBA Faculty of the Year, Carlson School of Management (2017

  • Scholarly Service

    Co-Chair of the Association for Consumer Research Conference, San Diego, CA (2017)

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