Vlad Griskevicius

Vlad Griskevicius serves as the Associate Dean of Academic Innovation & Operations at the Carlson School of Management at the University of Minnesota and is the Carlson Family Foundation Chaired Professor of Marketing. He believes that education is not the filling of a pail but the lighting of a fire. He aspires to light the fires of both students and teachers to enable them to become their best selves. 

Griskevicius teaches Persuasion and Influence, The Power of Story, and Life Worth Living – a class about developing one's life philosophy. With an extensive background in the science of motivation, emotion, and social influence, he has published over 100 scholarly works and is co-author of The Rational Animal, a book about how our deep-seated ancestral motivations shape modern behavior.

Griskevicius previously served as Associate Dean of Undergraduate Education, Chair of the Marketing Department, and Associate Editor of the Journal of Marketing Research. He has received over 20 awards for his teaching, research, and service, including the Outstanding Teacher Award and Outstanding Service Award at Minnesota Carlson, the Best Article Award from the Journal of Consumer Research, and multiple Mid-Career and Early Career Awards for Distinguished Scientific Contribution. His life goal is to enable his four kids – and all the students and teachers he encounters – to be good human beings who never stop learning because life never stops teaching.