Carlson Analytics Lab
The Carlson Analytics Lab provides project-based data analytics consulting services to client companies and organizations. Project work is conducted by skilled graduate students from our top-ranked MS in Business Analytics program, under the supervision of Carlson School faculty experts.
Companies that partner with the Carlson Analytics Lab can expand their internal analytics capabilities, get quality work to advance business initiatives, and meet emerging data science talent.
Turn data into solutions that drive your business forward.
In the Carlson Analytics Lab, graduate student consultants use analytics, machine learning, AI, and data science to solve real business challenges for client companies.
Solutions that span the analytics spectrum.
Carlson Analytics Lab student consultants use an array of approaches — from exploratory analysis and predictive models to causal inference and optimization — to answer a variety of business questions for our client companies.
exploratory analysis
visualization
dashboards
data mining
machine learning
forecasting
a/b testing
experimentation
econometrics
optimization
simulation
rules
Expand your internal analytics capabilities.
Every organization is unique. Some are just starting to tap into the power of data. Others have an established analytics practice. Wherever you are, the Carlson Analytics Lab can help your organization use data to solve business challenges. Various project-based engagement options allow you to add bench strength when you need it.
If you need to design a data-driven project from square one, consider attending an ideation workshop. You and your team will learn from Carlson School faculty experts as they help you define and scope an analytics project.
2 days | $5,000
During these focused, four-week engagements, multiple teams of graduate student devise different solutions to your business problem, giving you a range of perspectives from bright young minds.
4-5 weeks | $10,000
For in-depth analysis on a key business question, consider a semester-long engagement. We'll assign a team of 4-6 graduate student consultants to work on your analytics project at a fraction of the market rate for comparable work.
14 weeks | $30,000
Business value for every client.
Carlson Analytics Lab student consultants can help unlock the power and potential in your data. Since 2014, we've worked with dozens of organizations, from startups and nonprofits to midsize businesses and Fortune 100 companies. Our work spans industries and functional areas and is customized to meet the unique needs of each client.
agriculture • b2b • consulting • consumer packaged goods • entertainment • financial services • government • healthcare • hospitality • insurance • manufacturing • nonprofits • retail • social services • technology • transportation
Real Impact
Carlson Analytics Lab students uncovered $1.6 million in potential revenue for the Minnesota Wild. "It was absolutely stunning," says Katie Vannelli, director of revenue marketing for the Minnesota Wild.