Marketing Students

What Is Carlson Brand Enterprise?

The Carlson Brand Enterprise (CBE) is a one-of-a-kind consultancy where leading students work with senior management at top companies to solve marketing and business challenges. Unlike most project-based student consultancies, the Carlson Brand Enterprise operates as a professional services firm, serving multiple clients and providing high-level, strategic services.

Student consultants apply their theoretical knowledge through the insights of a team of academics and practitioners with significant experience in the marketing industry. The Brand Enterprise offers students access to the latest theories and practices from marketing and the chance to enhance their career with real-world knowledge and experience.


The Brand Enterprise Experience

The Brand Enterprise objectively assists companies with strategic and analytic components of marketing challenges.

Our philosophy is simple. We know that powerful marketing strategies influence customer preference, strengthen the bottom line, and boost market valuation. We pride ourselves on strategic input, project management, and efficiency.

Carlson Brand Enterprise consultants design an integrated and aligned strategy supported by innovative marketing tactics. Our methods and tools deliver high value and measurable return on investment for our clients. Brand Enterprise students can expect:

  • Working on a 14-week project with 4-6 classmates
  • Develop recommendations on a real-life business challenge using cutting-edge qualitative and quantitative research methods
  • Access to professional advisors with a wealth of experience in multiple industries
  • Support from experts, researchers and professors on the Carlson School staff


A Career Investment

The Carlson School Enterprises offer an opportunity to build your resume and to develop a unique, differentiating career portfolio. Brand Enterprise graduates get a Master of Marketing while gaining the experience of working in a professional services firm environment. And many student consultants use the Brand Enterprise to make the academic or career transition into the marketing field from another discipline.

The Enterprise also offers networking opportunities throughout the program. In addition to the advantages of working with senior corporate management on marketing and business challenges, the Brand Enterprise’s Executive Advisory Board of top executives serve as mentors and advocates for student consultants. In many cases, student consultants are connected with internships and jobs directly through the resources of the Brand Enterprise.

Examples of top companies that our Master of Marketing students have consulted with on their Carlson Brand Enterprise projects include Cambria and Schwan's.