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Value Proposition Design Courses

Value Prop Design Remote Session Updated

Value Proposition Design Online Certificate Course - Exclusively for pre-launch and early stage technology entrepreneurs who plan to seek external grant or equity funding.  Participants utilize Lean Startup tools and receive feedback from instructors deeply experienced in science/technology entrepreneurship.  In addition, industry experts and entrepreneur mentors offer insights, advice and connections. Successful completion earns a Certificate in Value Proposition Design from the Holmes Center for Entrepreneurship.  Meets Thursdays from 4-6 PM for five successive weeks.

Value Proposition Design Webinar - For anyone interested in learning about Lean Startup and innovation commercialization.  This is a "light" version of the Online Certificate course. Includes specific examples of how startups have used Lean Startup tools to advance their ventures.  Meets Mondays from 4-6 PM for four successive weeks.

Course Modules

Product-Market Fit

  • Stakeholder Ecosystem

  • Value Prop Canvas

  • Problem Definition

  • Solution Identification 

Customer Discovery

  • Customer Segments

  • Purchasing Roles

  • Problem Interview

  • Solution Interview

Commercialization Path

  • Business Model Canvas

  • Technology Adoption

  • Commercialization Milestones

 

Market Assessment

  • Market Sizing

  • Competitive Assessment

  • Beachhead Market

Course Videos

Click here for the Product-Market Fit playlist.

 

Click here for the Customer Discovery playlist.

Click here for the Commercialization Pathway playlist. 

Click here for the Market Assessment playlist.

Click here for Participants' Stories playlist.

Contact

Phone: 612-625-9225
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