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Value Proposition Design Courses

Value Prop Design Remote Session Updated

Value Proposition Design Online Certificate Course - Exclusively for pre-launch and early stage technology entrepreneurs who plan to seek external grant or equity funding.  Participants utilize Lean Startup tools and receive feedback from instructors deeply experienced in science/technology entrepreneurship.  In addition, industry experts and entrepreneur mentors offer insights, advice and connections. Successful completion earns a Certificate in Value Proposition Design from the Holmes Center for Entrepreneurship.  Meets Thursdays from 4-6 PM for five successive weeks.

Value Proposition Design Webinar - For anyone interested in learning about Lean Startup and innovation commercialization.  This is a "light" version of the Online Certificate course. Includes specific examples of how startups have used Lean Startup tools to advance their ventures.  Meets Mondays from 4-6 PM for four successive weeks.

Course Modules

Product-Market Fit

  • Stakeholder Ecosystem

  • Value Prop Canvas

  • Problem Definition

  • Solution Identification 

Customer Discovery

  • Customer Segments

  • Purchasing Roles

  • Problem Interview

  • Solution Interview

Commercialization Path

  • Business Model Canvas

  • Technology Adoption

  • Commercialization Milestones


Market Assessment

  • Market Sizing

  • Competitive Assessment

  • Beachhead Market

Course Videos

Click here for the Product-Market Fit playlist.


Click here for the Customer Discovery playlist.

Click here for the Commercialization Pathway playlist. 

Click here for the Market Assessment playlist.

Click here for Participants' Stories playlist.