Value Proposition Design Courses

Value Prop Design Remote Session Updated

Value Proposition Design Online Certificate Course - Exclusively for pre-launch and early stage technology entrepreneurs who plan to seek external grant or equity funding.  Participants utilize Lean Startup tools and receive feedback from instructors deeply experienced in science/technology entrepreneurship.  In addition, industry experts and entrepreneur mentors offer insights, advice and connections. Successful completion earns a Certificate in Value Proposition Design from the Holmes Center for Entrepreneurship.  Meets Thursdays from 4-6 PM for five successive weeks.

Value Proposition Design Webinar - For anyone interested in learning about Lean Startup and innovation commercialization.  This is a "light" version of the Online Certificate course. Includes specific examples of how startups have used Lean Startup tools to advance their ventures.  Meets Mondays from 4-6 PM for four successive weeks.

Course Modules

Product-Market Fit

  • Stakeholder Ecosystem
  • Value Prop Canvas
  • Problem Definition
  • Solution Identification 

Customer Discovery

  • Customer Segments
  • Purchasing Roles
  • Problem Interview
  • Solution Interview

Commercialization Path

  • Business Model Canvas
  • Technology Adoption
  • Commercialization Milestones


Market Assessment

  • Market Sizing
  • Competitive Assessment
  • Beachhead Market