Veronica Marotta

Assistant Professor
Information & Decision Sciences


3-139 Carlson School of Management


  • PhD, Information Systems and Management
    Carnegie Mellon University
  • Master Degree, Econometrics and Mathematical Economics
    Tilburg University
  • M.Sc., Economics and Business Law
    University of Rome, Tor Vergata


  • Online Privacy
  • Digital Markets
  • Social Media


Veronica received her PhD in Information Systems and Management from Carnegie Mellon University, Heinz College of Information Systems. She has a B.S in Economics from the University of Rome, Tor Vergata; a Master Degree in Econometrics and Mathematical Economics from Tilburg University; and a M. Phil in Public Policy and Management from Carnegie Mellon University.

In 2017, she received the K&L Gates Presidential Fellowship for outstanding research in Ethics and Computational Technologies, in 2019, she received the William W. Cooper Dissertation Award (Carnegie Mellon University); and the Nunamaker-Chen Dissertation Award conferred by INFORMS ISS (first runner-up).

Her research aims at investigating the economic and social impacts of information technologies. Areas of interest include online privacy, digital markets and social media.

Veronica's research approach is interdisciplinary.  She relies on theoretical modeling, experimental designs, as well as econometrics and quantitative methods. 

Selected Works & Activities.

  • Journal Articles
    "The Welfare Impact of Targeted Advertising Technologies", V. Marotta, Y. Wu, K. Zhang, A. Acquisti
  • Working Papers
    "The Impact of Limiting Internet Usage on Online Workers' Productivity", V.Marotta and A. Acquisti
  • Working Papers
    "The Impact of GDPR on Content Providers", V. Lefrere, L. Warberg, C. Cheyre, V. Marotta, and A. Acquisti
  • Working Papers
    "Digital Interventions on Excessive Social Media Usage", A. Chen, J. Chan, V.Marotta

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