gburtch
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Gordon Burtch

Associate Professor & McKnight Presidential Fellow
Information & Decision Sciences

Education:

  • PhD 2013
    Management Information Systems Temple University
  • MBA 2007
    Management Information Systems McMaster University
  • B. Eng. 2005
    Software Engineering McMaster University

Expertise:

  • Gord is an expert in the areas of crowdfunding, crowdsourcing, social media and word of mouth. His work relies primarily on econometrics and randomized field experiments.

Biography

Please note I am no longer affiliated with the University of Minnesota. I have joined Boston University's Questrom School of Business as Kelli Questrom Associate Professor in Management.

See my personal website at https://gburtch.github.io


Selected Works & Activities.

  • Current Research

    My research focuses on the economic evaluation of information systems, with a particular focus on individual behavior in online contexts incorporating user-generated content and social media. My work employs field experimentation and econometric modeling, in tandem with large-scale web-data, to identify and quantify the drivers of said behavior. Most recently, I have undertaken an extensive study of crowdfunding, in an attempt to understand the role played by various social factors (e.g., peer influence, social comparison). More generally, I am keenly interested in a wide variety of online social phenomena and contexts, including social commerce, open innovation and crowdsourcing platforms, online referral-based marketing and electronic auctions.

    I am presently co-PI on a 3-year, $2 million NSF project focused on empowering workers in the gig economy, through the development of decision support systems that can inform the actions of workers and municipal policymakers in relation to the gig economy.

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