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Gordon Burtch

Assistant Professor
Information & Decision Sciences


  • PhD 2013
    Management Information Systems Temple University

  • MBA 2007
    Management Information Systems McMaster University

  • B. Eng. 2005
    Software Engineering McMaster University


  • Gord is an expert in the areas of crowdfunding, crowdsourcing, social media and word of mouth. His work relies primarily on econometrics and randomized field experiments.

I am an Assistant Professor of Information & Decision Sciences and Lawrence Fellow at the University of Minnesota's Carlson School of Management, as well as a Consulting Researcher with Microsoft Research, NYC. My research, which focuses on the economic evaluation of information systems, employs empirical analyses rooted in econometrics and field experimentation to identify and quantify the drivers of individual participation in online social contexts. My work has been published in Management Science, Information Systems Research and MIS Quarterly. 

My work has received the INFORMS ISR and ISS best paper award (2014), and has been awarded grants from the NET Institute (2014, 2016), the 3M Foundation (2014-2016) and the Kauffman Foundation (2014,2016). My work and opinions have been cited by numerous outlets in the popular press, including The New York Times, NPR, Time Magazine, Forbes, Vice, Wired, the LA Times, Pacific Standard and PC Magazine. I have recently received the Distinguished Service Award from Management Science (2016), as well as the Best Reviewer Award from Information Systems Research (2016). I was co-chair of the Workshop on Information Systems and Economics (WISE) in 2016, I have served as an Associate Editor at the International Conference on Information Systems (2014, 2016), and I will serve as a Track Chair in 2017. 

Prior to entering academia, I was employed as an information systems auditor, a hardware design engineer, and most recently as a technology consultant with Accenture Canada in Toronto. I teach graduate courses on data analytics and IT management. I hold a Bachelor of Engineering and a Master of Business Administration from McMaster University, as well as a PhD in Business Administration from Temple University's Fox School of Business.

Selected Works

Current Activities

Current Research

  • My research focuses on the economic evaluation of information systems, with a particular focus on individual behavior in online contexts incorporating user-generated content and social media. My work employs field experimentation and econometric modeling, in tandem with large-scale web-data, to identify and quantify the drivers of said behavior. Most recently, I have undertaken an extensive study of crowdfunding, in an attempt to understand the role played by various social factors (e.g., peer influence, social comparison). More generally, I am keenly interested in a wide variety of online social phenomena and contexts, including social commerce, open innovation and crowdsourcing platforms, online referral-based marketing and electronic auctions.