Gordon Burtch

Associate Professor & McKnight Presidential Fellow
Information & Decision Sciences


  • PhD 2013
    Management Information Systems Temple University
  • MBA 2007
    Management Information Systems McMaster University
  • B. Eng. 2005
    Software Engineering McMaster University


  • Gord is an expert in the areas of crowdfunding, crowdsourcing, social media and word of mouth. His work relies primarily on econometrics and randomized field experiments.


I am an Associate Professor of Information & Decision Sciences and a McKnight Presidential Fellow at the University of Minnesota's Carlson School of Management. 

My research, which focuses on the economic evaluation of information systems, employs empirical analyses rooted in econometrics and field experimentation to identify and quantify the drivers of individual participation in online social contexts. My work has been published in various leading journals, including Management Science, Information Systems Research, MIS Quarterly, Manufacturing & Service Operations Management, and the Journal of Consumer Psychology.

I am a recipient of both the AIS Early Career Award (2017) and the INFORMS ISS Sandra A. Slaughter Early Career Award (2017). I am a recipient of the INFORMS ISR and ISS best paper award (2014). My research has been supported by more than $2 million in grants from various corporate, non-profit and government organizations, including the NSF, Ewing Marion Kauffman Foundation, the 3M Foundation, Adobe, Facebook Research and the European Commission. My work and opinions have been cited by numerous outlets in the popular press, including The New York Times, the Wall Street Journal, NPR, Time Magazine, Forbes, Vice, Wired, the LA Times, Pacific Standard and PC Magazine. I am a four-time recipient of the Distinguished Service Award from Management Science, and a recipient of both the Best Reviewer and Best Associate Editor Awards from Information Systems Research. I am presently serving as an Associate Editor for three INFORMS journals, namely Management Science, ISR and Service Science. I have previously served as track chair and associate editor for the International Conference on Information Systems (ICIS), as co-chair of the symposium on Statistical Challenges in eCommerce Research (SCECR), and twice as co-chair of the Workshop on Information Systems and Economics (WISE). 

Prior to entering academia, I was employed as an information systems auditor, a hardware design engineer, and most recently as a technology consultant with Accenture Canada in Toronto. I teach graduate courses on data analytics and IT management. I hold a Bachelor of Engineering and a Master of Business Administration from McMaster University, as well as a PhD in Business Administration from Temple University's Fox School of Business.

Selected Works & Activities.

  • Current Research

    My research focuses on the economic evaluation of information systems, with a particular focus on individual behavior in online contexts incorporating user-generated content and social media. My work employs field experimentation and econometric modeling, in tandem with large-scale web-data, to identify and quantify the drivers of said behavior. Most recently, I have undertaken an extensive study of crowdfunding, in an attempt to understand the role played by various social factors (e.g., peer influence, social comparison). More generally, I am keenly interested in a wide variety of online social phenomena and contexts, including social commerce, open innovation and crowdsourcing platforms, online referral-based marketing and electronic auctions.

    I am presently co-PI on a 3-year, $2 million NSF project focused on empowering workers in the gig economy, through the development of decision support systems that can inform the actions of workers and municipal policymakers in relation to the gig economy.

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