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Assistant Professor Linli Xu Examines Effectiveness of TV Advertisements
Professor Pinar Karaca-Mandic Makes an Impact on the Medical Industry
Advancement News and Notes
Going Backward to go Forward
Research by Associate Professor William Hedgcock shows that approaching things in a way that seems to run counter to what most people habitually do creates better results. With tasks that require several steps, he says, it’s best to forge a plan that starts with the goal at the end and plan backward from there, not the other way around.
Is Corporate Giving Good for Society?
While corporate philanthropy and creating an image of social responsibility can help the firm that gives, does it actually benefit society? New research by three Carlson School of Management scholars shows that might not be the case and pinpoints one industry where corporate giving serves as cover for larger problems: the petroleum industry.