Conference attendees with words, "Ignite November 17, 2023 McNamara Alumni Center"

Ignite Program & Speakers


Radical AI - A Marketing Game Changer

Marketers can leverage AI to build deeper customer connections with more personalized experiences and tailored preferences, But what are the rewards and risks of using machines to build and foster human connection?

Building Brand Love

What are the drivers of brand love and what is it that inspires customers to feel connected to certain brands and experiences over others? And once that connection is forged, what is it that keeps them coming back for more?

Who's on Your Team? You are Not Alone.

Marketing is changing at an accelerated rate. Like Ted Lasso’s “Diamond Dogs,” you need your support team of trusted marketing professionals for inspiration, innovation, experimentation and to help you overcome your marketing challenges.

Humanizing Healthcare - Transforming a Transaction

Consumers want relationships built on trust and are demanding healthcare brand experiences rooted in compassion, empathy and human connection. How has healthcare evolved to meet these needs and what lessons can be applied to all brand experiences?

Inclusive Marketing - How Accessible is Your Brand?

In today’s ever evolving marketplace, understanding and embracing inclusivity is a necessity. We’ll explore how to authentically showcase and celebrate the diversity of your customer base to build stronger connections and to resonate with a wider audience.

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