Conference attendees with words, "Ignite November 17, 2023 McNamara Alumni Center"

Ignite Program & Speakers

 

Radical AI - A Marketing Game Changer

Marketers can leverage AI to build deeper customer connections with more personalized experiences and tailored preferences, But what are the rewards and risks of using machines to build and foster human connection?

Alok Gupta
Prof. Alok Gupta

Information and Decision Sciences

Carlson School of Management

Kristin Hangebrauck
Kristin Hangebrauck

Digital Product Management - Personalized & Automated eCommerce

Joe Redden
Prof. Joe Redden

Curtis L Carlson Chair in Marketing Analytics

Carlson School of Management

Greg Swan
Greg Swan

Chief Creative & Strategy Officer

The Social Lights

Building Brand Love

What are the drivers of brand love and what is it that inspires customers to feel connected to certain brands and experiences over others? And once that connection is forged, what is it that keeps them coming back for more?

Tanya (DuBois) Dreesen
Tanya (DuBois) Dreesen

Vice President, Partnership Activation & Special Projects

Minnesota Vikings Football, LLC

Akshay Rao
Prof. Akshay Rao

General Mills Chair in Marketing, Carlson School of Management

Rachel Wolff
Rachel Wolff

Head of Data Strategy and Insights

Minneapolis Institute of Art (Mia)

Who's on Your Team? You are Not Alone.

Marketing is changing at an accelerated rate. Like Ted Lasso’s “Diamond Dogs,” you need your support team of trusted marketing professionals for inspiration, innovation, experimentation and to help you overcome your marketing challenges.

Martha Bennett
Martha Bennett

Chief Marketing Officer and SVP, Safety and Industrial Business Group

3M

Glenn Bottomly
Glenn Bottomly

Chief Marketing Officer

Taylor Corporation

Humanizing Healthcare - Transforming a Transaction

Consumers want relationships built on trust and are demanding healthcare brand experiences rooted in compassion, empathy and human connection. How has healthcare evolved to meet these needs and what lessons can be applied to all brand experiences?

Erica Jensen
Erica Jensen

Sr. Vice President, Marketing, Membership Engagement, Enrollment and Experience, Corporate Marketing

Be The Match

Pinar Karaca-Mandic - square
Prof. Pinar Karaca Mandic

Business Advancement Center for Health

Carlson School of Management

Benjamin Meents
Benjamin Meents

SVP, Corporate Marketing, Brand and Events

Optum

Jenny Ramseth
Jenny Ramseth

Vice President, Product

Best Buy Health

Alyson Roth
Alyson Riley Roth

Vice Chair, Consumer Digital Strategy

Mayo Clinic

Inclusive Marketing - How Accessible is Your Brand?

In today’s ever evolving marketplace, understanding and embracing inclusivity is a necessity. We’ll explore how to authentically showcase and celebrate the diversity of your customer base to build stronger connections and to resonate with a wider audience.

Rohini Ahluwalia
Prof. Rohini Ahluwalia

Curtis L Carlson Trust Professor of Marketing

Carlson School of Management

Glory A
Glory Alcántara

Director, Multicultural Marketing

General Mills

Additional Speakers

Michelle Champlin Bergner
Michelle Champlin Bergner

Director, Institute for Research in Marketing

Carlson School of Management

Ken Greer
Ken Greer

Chief Innovation Officer

Augeo

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