Conference Agenda

Plan for a full day program 7:15 am - 4:00 pm. 

7:15 - 8:00 am

Breakfast

Carlson School of Management Atrium 

8:00 - 8:05 am

Open & Introduction 

~ Speakers

  • Chris Behrens, President & CEO at YA
  • Steve Goodyear, Program Director at Institute for Research in Marketing, U of M Carlson School of Management

Carlson School of Management, 3M Auditorium

8:10 - 9:35 am

Topic: Generational Marketing - What does the research say?

~ Speakers

  • 8:10 - 8:40 am - Dr. Akshay Rao, Professor, General Mills Chair in Marketing at U of M Carlson School of Management
  • 8:40 - 9:15 am - Amy Spiradakis, Vice President, Marketing at Target 
  • 9:15 - 9:35 am - Q&A

Carlson School of Management, 3M Auditorium

9:35 - 10:00 am

Networking Break

10:00 - 11:30 am

Topic: Marketing to Millennials (Gen Y) and Gen Z

~ Speakers

  • 10:00 - 10:35 am - Dr. Jean Twenge, Professor of Psychology, San Diego State University 
  • 10:35 - 11:10 am - Robbie McCawley, Director, Marketing Strategy at Electronic Arts (EA)
  • 11:10 - 11:30 am - Q&A

Carlson School of Management, 3M Auditorium

11:30 am - 12:30 pm

Lunch

~ Speaker

  • John Sweeney, Owner at Brave New Workshop

Carlson School of Management Atrium 

12:30 - 2:00 pm

Topic: What communications channels work best? The role of brand. 

~ Speakers

  • 12:30 - 1:05 pm - Linh Peters, Vice President of Brand Marketing at Starbucks
  • 1:05 - 1:40 pm  - Amee McDonald, Senior Lecturer at U of M Carlson School of Management 
  • 1:40 - 2:00 pm - Q&A

Carlson School of Management, 3M Auditorium

2:00 - 2:20 pm

Networking Break

2:20 - 3:50 pm

Successful campaigns

~ Speakers

  • 2:20 - 2:55 pm - Courtney Carlson, Vice President, Marketing - North America at Under Armour
  • 2:55 - 3:30 pm - Dave Hopkins, Senior Lecturer and Managing Director, U of M Carlson Brand Enterprise
  • 3:30 - 3:50 pm - Q&A

Carlson School of Management, 3M Auditorium

3:50 - 4:00 pm

Conclusion 

~ Speakers

  • Chris Behrens, President & CEO at YA
  • Steve Goodyear, Program Director at Institute for Research in Marketing, U of M Carlson School of Management

Carlson School of Management, 3M Auditorium