Conference Agenda

Breakfast

Carlson School of Management Atrium 

Open & Introduction 

~ Speakers

• Chris Behrens, President & CEO at YA
• Steve Goodyear, Program Director at Institute for Research in Marketing, U of M Carlson School of Management

Carlson School of Management, 3M Auditorium

Topic: Generational Marketing - What does the research say?

~ Speakers

• 8:10 - 8:40 am - Dr. Akshay Rao, Professor, General Mills Chair in Marketing at U of M Carlson School of Management
• 8:40 - 9:15 am - Amy Spiradakis, Vice President, Marketing at Target 
• 9:15 - 9:35 am - Q&A

Carlson School of Management, 3M Auditorium

Networking Break

Topic: Marketing to Millennials (Gen Y) and Gen Z

~ Speakers

• 10:00 - 10:35 am - Dr. Jean Twenge, Professor of Psychology, San Diego State University 
• 10:35 - 11:10 am - Robbie McCawley, Director, Marketing Strategy at Electronic Arts (EA)
• 11:10 - 11:30 am - Q&A

Carlson School of Management, 3M Auditorium

Lunch

~ Speaker

• John Sweeney, Owner at Brave New Workshop

Carlson School of Management Atrium 

Topic: What communications channels work best? The role of brand. 

~ Speakers

• 12:30 - 1:05 pm - Linh Peters, Vice President of Brand Marketing at Starbucks
• 1:05 - 1:40 pm  - Amee McDonald, Senior Lecturer at U of M Carlson School of Management 
• 1:40 - 2:00 pm - Q&A

Carlson School of Management, 3M Auditorium

Networking Break

Successful campaigns

~ Speakers

• 2:20 - 2:55 pm - Courtney Carlson, Vice President, Marketing - North America at Under Armour
• 2:55 - 3:30 pm - Dave Hopkins, Senior Lecturer and Managing Director, U of M Carlson Brand Enterprise
• 3:30 - 3:50 pm - Q&A

Carlson School of Management, 3M Auditorium

Conclusion 

~ Speakers

• Chris Behrens, President & CEO at YA
• Steve Goodyear, Program Director at Institute for Research in Marketing, U of M Carlson School of Management

Carlson School of Management, 3M Auditorium