Ignite Conference Schedule

Check-in opens

Welcome

Michelle Champlin Bergner, Director - Institute for Research in Marketing, Carlson School of Management

Where do I Belong? - Kickoff Keynote

Ken Greer, Chief Innovation Officer - Augeo

Radical AI - A Marketing Game Changer

Prof. Joe Redden - Carlson School of Management  
Prof. Alok Gupta - Carlson School of Management 
Kristin Hangebrauck, Digital Product Management - Personalized & Automated eCommerce
Greg Swan, Chief Creative & Strategy Officer - The Social Lights

Break

Building Brand Love

Prof. Akshay Rao - Carlson School of Management 
Tanya (Dubois) Dreesen, Vice President, Partnership Activation & Special Projects - Minnesota Vikings Football, LLC
Rachel Wolff, Head of Audience Development- National Gallery of Art, Washington, DC

Who's On Your Team? You Are Not Alone

Martha Bennett, Chief Marketing Officer and SVP, Safety and Industrial Business Group - 3M
Glenn Bottomly, Chief Marketing Officer - Taylor Corporation
 

Lunch

Humanizing Healthcare - Transforming a Transaction

Prof. Pinar Karaca Mandic - Carlson School of Management 
Erica Jensen, Sr. Vice President, Marketing, Membership Engagement, Enrollment and Experience - Be The Match
Benjamin Meents, SVP, Corporate Marketing, Brand and Events - Optum
Jenny Ramseth, Vice President, Product - Best Buy Health
Alyson Riley Roth, Vice Chair, Consumer Digital Strategy - Mayo Clinic
 

Break

Inclusive Marketing - How Accessible is Your Brand?

Prof. Rohini Ahluwalia - Carlson School of Management 

Glory Alcántara, Director, Multicultural Marketing - General Mills
 

Closing Remarks

Ken Greer, Chief Innovation Officer - Augeo
Michelle Champlin Bergner, Institute for Research in Marketing - Carlson School of Management  

Reception