Ignite Conference Schedule

CHECK-IN & BREAKFAST

WELCOME

Michelle Champlin Bergner, Director - Institute for Research in Marketing, Minnesota Carlson

STRIKING THE BALANCE - KICKOFF KEYNOTE

Ken Greer, Chief Innovation Officer - Augeo

FROM INSPIRATION TO APPLICATION | BALANCING HUMAN & ARTIFICIAL INTELLIGENCE 

Jason Chan, Professor, Mary & Jim Lawrence Fellow,  Information & Decision Sciences - Minnesota Carlson
Michael Lacorazza, Chief Marketing Officer - U.S. Bank
Samantha Schumacher, Senior Director of Data Sciences - Target
Todd Carter, Head of Solution Architecture - Retail/CPG - Amazon Web Services (AWS)
Sarah Haverkamp, Head of Marketing - One Pass

Break

THE HEAD & THE HEART | INTERSECTING STRATEGIES WITH FOR-PROFIT & NONPROFIT MARKETING 

Amee McDonald, Managing Director, Carlson Impact Lab - Minnesota Carlson
Lynn Farmer, Chief Audience and Engagement Officer - Minneapolis Institute of Art
Jill Renslow, Chief Business Development & Marketing Officer - Mall of America
 

HARMONY VERSUS HUSTLE | NAVIGATING THE “ALWAYS ON” MINDSET 

Maggie Tomas, Executive Director, Carlson Business Career Center and Graduate Coaching - Minnesota Carlson
Linh Peters, Chief Marketing Officer - SEEN Haircare

Lunch

ICONIC BRANDS | BALANCING “WHAT WAS” WITH “WHAT COULD BE” 

Akshay Rao, Professor, General Mills Chair in Marketing - Minnesota Carlson
Amber Holm, Chief Marketing & Experience Officer - Winnebago
Heather Teskey, Vice President, Marketing - Andersen Windows & Doors
Dave Schneider, Chief Marketing Officer - Red Wing Shoe Co. 
 

Break

CX-BRAND HEALTH ALIGNMENT | A HOLISTIC APPROACH TO BUILDING STRONGER BRANDS 
Nicole Newton, Adjunct Marketing Professor & CX Consultant - Minnesota Carlson
Martha Bennett, Chief Marketing Officer & Executive Vice President - nVent

CLOSING REMARKS

Ken Greer, Chief Innovation Officer - Augeo
Michelle Champlin Bergner, Institute for Research in Marketing - Minnesota Carlson

RECEPTION

Immediately Following Ignite from 4-5 PM at McNamara