Time Event
7:30 a.m. Breakfast and Registration Opens
8:15 - 8:30 a.m. Introductions
8:30 - 10:00 a.m.

How New Tools Are Shaping the Customer Experience In Ways You Cannot Imagine

  • Ravi Bapna - Associate Dean for Executive Education, Carlson School of Management, University of Minnesota
  • Graham Tutton -  Vice President Customer Journey & Analytics, Comcast
  • Panel Discussion
10:00 - 10:30 a.m. BREAK
10:30 - 12:00 p.m.

The Data Will Only Take You So Far

  • Joesph Redden - Associate Professor, Carlson School of Management, University of Minnesota
  • Bob Daly - Senior Vice President, Retail Payment Solutions, U.S. Bank
  • Panel Discussion
12:00 - 1:00 p.m. Lunch/Networking Session
1:00 - 2:30 p.m.

How Can Marketers Participate in the Conversation?

  • Jonah Berger - Associate Professor, The Wharton School, University of Pennsylvania
  • Audra Carson - Head of Content Marketing & Media Platforms, General Mills
  • Panel Discussion
2:30 - 3:00 p.m. BREAK
3:00 - 4:30 p.m.

Integrated Marketing Has Never Been More Important

  • Anindya Ghose - Professor, Stern School of Business, New York University
  • Sean Hanrahan - Senior Vice President Marketing Solutions, ESPN
  • Panel Discussion
4:30 - 5:00 p.m. Closing Session
5:00 p.m. Social Hour & Networking