Conference Agenda

7:30 a.m.

Breakfast (Atrium)

8:15 a.m.

Welcome & Open

• Sri Zaheer (Dean, Carlson School)

8:20 a.m.

Introduction

• Chris Behrens (President & CEO, YA)

• Steve Goodyear (Senior Lecturer & IRM Director, Carlson School)

8:30 a.m.

How Different Audiences Approach Trust

• 8:30 a.m. - Gary Judd (Global SPEED of TRUST Practice Leader, Franklin Covey)

• 9:10 a.m. - Melissa Koenig (Professor, Institute on Childhood Development)

• 9:50 a.m. - Panel Discussion with Chair Ari Silkey (General Manager, Amazon Minneapolis)

10:30 a.m.

Consumer Drivers and the Activism Movement

• 10:30 a.m. - Leslie Gaines-Ross (Chief Reputation Strategist, Weber Shandwick)

• 11:10 a.m. - Akshay Rao (Professor, Carlson School)

• 11:50 a.m. - Panel Discussion with Chair Steve Parente (Professor, Carlson School)

12:15 p.m.

Lunch (Atrium)

• Steve Cramer (President & CEO, Minneapolis Downtown Council)

1:15 p.m.

Trust and Today's Consumer Environment

• 1:15 p.m. - Michael Ahern (Head of Strategic Client Growth, 3Cinteractive) & Michael Becker (Managing Partner, Identity Praxis)

• 1:55 p.m. - Kathleen Vohs (Distinguished McKnight University Professor, Carlson School)

• 2:35 p.m. - Panel Discussion with Chair Jill Renslow (SVP Business Development & Marketing, Mall of America)

3:15 p.m.

Keynote Speaker

• Jamie Moldafsky (Chief Marketing Officer, Wells Fargo)

4:00 p.m.

Wrap-up

• Chris Behrens

• Steve Goodyear