Conference Schedule

Time	Event
7:30 a.m.	Breakfast and Registration Opens
8:15 - 8:30 a.m.	Introductions
8:30 - 10:00 a.m.	How New Tools Are Shaping the Customer Experience In Ways You Cannot Imagine Ravi Bapna - Associate Dean for Executive Education, Carlson School of Management, University of Minnesota Graham Tutton - Vice President Customer Journey & Analytics, Comcast Panel Discussion
10:00 - 10:30 a.m.	BREAK
10:30 - 12:00 p.m.	The Data Will Only Take You So Far Joesph Redden - Associate Professor, Carlson School of Management, University of Minnesota Bob Daly - Senior Vice President, Retail Payment Solutions, U.S. Bank Panel Discussion
12:00 - 1:00 p.m.	Lunch/Networking Session
1:00 - 2:30 p.m.	How Can Marketers Participate in the Conversation? Jonah Berger - Associate Professor, The Wharton School, University of Pennsylvania Audra Carson - Head of Content Marketing & Media Platforms, General Mills Panel Discussion
2:30 - 3:00 p.m.	BREAK
3:00 - 4:30 p.m.	Integrated Marketing Has Never Been More Important Anindya Ghose - Professor, Stern School of Business, New York University Sean Hanrahan - Senior Vice President Marketing Solutions, ESPN Panel Discussion
4:30 - 5:00 p.m.	Closing Session
5:00 p.m.	Social Hour & Networking

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