| TIME |
EVENT |
|---|
| 7:30 a.m. |
Breakfast |
| 8:15 a.m. |
Welcome & Open
|
| 8:20 a.m. |
Introduction
|
| 8:30 a.m. |
How Different Audiences Approach Trust
- 8:30 a.m. - Gary Judd (Global SPEED of TRUST Practice Leader, Franklin Covey)
- 9:10 a.m. - Melissa Koenig (Professor, Institute on Childhood Development)
- 9:50 a.m. - Panel Discussion with Chair (TBD)
|
| 10:10 a.m. |
BREAK |
| 10:30 a.m. |
Consumer Drivers and the Activism Movement
- 10:30 a.m. - Leslie Gaines-Ross (Chief Reputation Strategist, Weber Shandwick)
- 11:10 a.m. - Akshay Rao (Professor, Carlson School)
- 11:50 a.m. - Panel Discussion with Chair Steve Parente (Professor, Carlson School)
|
| 12:15 p.m. |
Lunch
- Senator Amy Klobuchar [Tentative] with intro from Steve Cramer (President & CEO, Minneapolis Downtown Council)
|
| 1:15 p.m. |
Trust and Today's Consumer Environment
- 1:15 p.m. - Michael Ahern (Head of Strategic Client Growth, 3Cinteractive) & Michael Becker (Co-Founder, mCordis)
- 1:55 p.m. - Kathleen Vohs (Distinguished McKnight University Professor, Carlson School)
- 2:35 p.m. - Panel Discussion with Chair Jill Renslow (SVP Business Development & Marketing, Mall of America)
|
| 2:55 p.m. |
BREAK |
| 3:15 p.m. |
Jamie Moldafsky (Chief Marketing Officer, Wells Fargo)
|
| 4:00 p.m. |
Wrap-up
- Chris Behrens
- Steve Goodyear
|
