Conference Agenda
This is a Virtual Half-Day Conference from 9:00 am - 1:45 pm (CST)
9:00 - 9:05 am
Opening & Introduction
SPEAKERS:
- Michelle Champlin Bergner, Director at Institute for Research in Marketing, U of M Carlson School of Management
- David Kristal, Founder & CEO at Augeo
9:05 - 9:20 am
Kickoff Keynote - Marketing GPS: Navigating the New Era of Constant Change
SPEAKER:
- Ken Greer, Chief Innovation Officer - Augeo
9:20 - 10:00 am
Topic: Who’s Minding the Store? | The Future of Retail Shopping
SPEAKERS:
- Jill Renslow, Executive Vice President of Development - Mall of America
- Bill Hedgcock, Associate Professor - University of Minnesota - Carlson School of Management
10:00 - 10:05 am
Interactive Element - One
10:05 -10:55 am
Topic: The Doctor Will See You Now | The Retailization of Healthcare
SPEAKERS:
- Archelle Georgiou, MD, Chief Health Officer - Starkey Hearing
- Kari Severson Snaza, Chief Strategy Officer - Mayo Clinic
- Melanie Kuderka, Director, Commercial Marketing - Best Buy Health
- Carrie Domico, Director Clinical Product Strategy for Health and Wellness - Walmart
10:55 - 11:00 am
Interactive Element - Two
11:00 - 11:40 am
Topic: Transactional Transformation | The Rise of Digital, Mobile Wallets and Non-Currency Transactions
SPEAKERS:
- Silvio Tavares, President and CEO, VantageScore Solutions | Chairman of the Board - Digital Commerce Alliance
- George John, Professor & General Mills/Paul S Gerot Chair of Marketing - University of Minnesota - Carlson School Of Management
11:40 am - 11:55 am
Experiential Insights from Marketing & Research Leaders
SPEAKERS:
- Andrew Chasse, Vice President, PG&A Strategy, Insights and Digital - Polaris Inc.
- Robbi Thatcher, Vice President, Experience Measurement & Analytics - UnitedHealth Group
- Lisa Hake, Vice President, Marketing & Communications - Great Clips
- Evan Miller, Senior Vice President, Healthcare Practice Leader - Weber Shandwick
11:55 am - 12:05 pm
Interactive Element - Three
12:05 - 12:45 pm
Topic: Looking for Love | The New Language of Consumer Loyalty
SPEAKERS:
- Joe Redden, Professor, Curtis L. Carlson Chair in Marketing Analytics - University of Minnesota - Carlson School of Management
- Jennie Weber, Senior Vice President Experience Design & Insights - Best Buy
12:45 - 12:55 pm
Interactive Element - Four
12:55 - 1:40 pm
Topic: Is It Your Turn to Speak Up? | Risks and Rewards of a More Vocal Posture for Brands
SPEAKERS:
- Akshay Rao, Professor & General Mills Chair in Marketing - University of Minnesota - Carlson School of Management
- Amanda Brinkman, Chief Brand Officer, Deluxe | Host and Creator, Small Business Revolution series - Deluxe
- Nneka Norville, Global Senior Director, Enterprise Narrative, Diversity & Inclusion Communications - Nike
- Kim Olson, Chief Communications Officer - Land O' Lakes
- Shelly-Ann Wilson Henry, Director Communications & PR - Community & Diversity Relations - Cricket Wireless
1:40 - 1:45 pm
Conclusion
SPEAKERS:
- Michelle Champlin Bergner, Director at Institute for Research in Marketing, U of M Carlson School of Management
- David Kristal, Founder & CEO at Augeo