Ignite 2021 is a virtual event that will illuminate and inspire marketing professionals who are hungry to lead in this new era.

Conference Agenda

 

This is a Virtual Half-Day Conference from 9:00 am - 1:45 pm (CST)

 

9:00 - 9:05 am

Opening & Introduction

SPEAKERS:

 

9:05 - 9:20 am

Kickoff Keynote - Marketing GPS: Navigating the New Era of Constant Change

SPEAKER:

 

9:20 - 10:00 am

Topic: Who’s Minding the Store? | The Future of Retail Shopping

SPEAKERS:

  • Jill Renslow, Executive Vice President of Development - Mall of America
  • Bill Hedgcock, Associate Professor - University of Minnesota - Carlson School of Management

 

10:00 - 10:05 am

Interactive Element - One

 

10:05 -10:55 am

Topic: The Doctor Will See You Now | The Retailization of Healthcare

SPEAKERS:

 

10:55 - 11:00 am

Interactive Element - Two

 

11:00 - 11:40 am

Topic: Transactional Transformation | The Rise of Digital, Mobile Wallets and Non-Currency Transactions

SPEAKERS:

  • Silvio Tavares, President and CEO, VantageScore Solutions | Chairman of the Board - Digital Commerce Alliance
  • George John, Professor & General Mills/Paul S Gerot Chair of Marketing - University of Minnesota - Carlson School Of Management

 

11:40 am - 11:55 am

Experiential Insights from Marketing & Research Leaders

SPEAKERS:

  • Andrew Chasse, Vice President, PG&A Strategy, Insights and Digital - Polaris Inc.
  • Robbi Thatcher,  Vice President, Experience Measurement & Analytics - UnitedHealth Group
  • Lisa Hake, Vice President, Marketing & Communications - Great Clips
  • Evan Miller, Senior Vice President, Healthcare Practice Leader - Weber Shandwick

 

 

11:55 am - 12:05 pm

Interactive Element - Three

 

12:05 - 12:45 pm

Topic: Looking for Love | The New Language of Consumer Loyalty

SPEAKERS:

  • Joe Redden, Professor, Curtis L. Carlson Chair in Marketing Analytics - University of Minnesota - Carlson School of Management
  • Jennie Weber, Senior Vice President Experience Design & Insights - Best Buy

 

12:45 - 12:55 pm

Interactive Element - Four

 

12:55 - 1:40 pm

Topic: Is It Your Turn to Speak Up? | Risks and Rewards of a More Vocal Posture for Brands

SPEAKERS:

  • Akshay Rao, Professor & General Mills Chair in Marketing - University of Minnesota - Carlson School of Management
  • Amanda Brinkman, Chief Brand Officer, Deluxe | Host and Creator, Small Business Revolution series - Deluxe
  • Nneka Norville, Global Senior Director, Enterprise Narrative, Diversity & Inclusion Communications - Nike
  • Kim Olson, Chief Communications Officer - Land O' Lakes
  • Shelly-Ann Wilson Henry, Director Communications & PR - Community & Diversity Relations - Cricket Wireless

 

 

1:40 - 1:45 pm

Conclusion 

SPEAKERS: