Grow North Entrepreneur Education: Demystifying Influencer Marketing
This month, Grow North's entrepreneur education event series explores the world of influencer marketing. From sponsoring posts on instagram to creating a partnership with an influential person, this is a topic that comes up all the time whether your product is B2B or B2C. Working with influencers and influencer marketing can be a powerful tool in the toolbox as a company scales, but there are a lot of considerations as well.
In this dynamic conversation led by Erin MacMillan and Shelly Dvorak, they will cover:
What does influencer marketing really mean today?
Influencer marketing models and what it looks like to partner with an influencer
Case study examples of how brands have collaborated with influencers successfully
Lessons learned and rules of the road as you build your marketing plan
This event is a part of Grow North's Entrepreneur Education event series and is FREE through the support of our partners.
Erin MacMillian, Founder, Erin MacMillan Consulting; General Mills Influencer Marketing
Shelly Dvorak, President, Sphere 451