Advisory Board

To ensure continued evolution and expansion of the Department of Marketing, the Institute established the Advisory Board. The Advisory Board consists of senior level executives from Minnesota and national businesses with connections to the field of marketing and the Carlson School of Management.

The purpose of the Advisory Board is to:

  • Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
  • Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
  • Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute

    Advisory Board Members


3M David Crist Vice President and CMO of Marketing in Safety and Industrial
Augeo Marketing Ken Greer Chief Innovation Officer
Bluestem Brands/Northstar  David Wilson Vice President of Brand, Revenue Generation, and Media 
Best Buy  Melissa Kim  Director of Brand and Marketing Insights
Be the Match Teresa Marchek Senior Director of Provider Marketing
Boston Scientific  Suzanne Ursu Global Commercial Marketing Lead
Compeer Financial  Jennifer Hayes Vice President of Segment Marketing
Cub Foods Darren Caudill  Senior Vice President of Sales, Merchandising & Marketing 
EcoLab Stephen Lauring Vice President of Customer Insights and Interactive Marketing
Great Clips, Inc Lisa Hake Vice President of Marketing & Communications
Land o' Lakes Margaret Bueltel  Market Research Lead of Food Service and Retail Channels/eCommerce
Mall of America Jill Renslow Senior Vice President of Business Development & Marketing
Minneapolis Institute of Art Rachel Wolff  Audience Research Analyst
Optum Diane Richards Vice President of Customer Insights
Polaris Andrew Chasse Vice President of Corporate Strategy & Partnerships
Securian Financial  Brad Smith Head of Customer Insights
The Minnesota Wild Mitch Helgerson  Senior Vice President of Marketing & Ticket Sales
UnitedHealth Group Robbi Thatcher Vice President of Experience Measurement, Analytics & Insights
    Contact Institute for Research in Marketing