Advisory Board

To ensure continued evolution and expansion of the Department of Marketing, the Institute established the Advisory Board. The Advisory Board consists of senior level executives from Minnesota and national businesses with connections to the field of marketing and the Carlson School of Management.

The purpose of the Advisory Board is to:

  • Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
  • Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
  • Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute

    Advisory Board Members


3M David Crist Vice President and CMO of Marketing in Safety and Industrial
Augeo Marketing Ken Greer Chief Innovation Officer
Bluestem Brands/Northstar  David Wilson Vice President of Brand, Revenue Generation, and Media 
Best Buy  Melissa Kim  Director of Brand and Marketing Insights
Be the Match Teresa Marchek Vice President Of Product Strategy and Innovation
Boston Scientific  Suzanne Ursu Global Commercial Marketing Lead
Bremer Bank Erin Dady Chief Marketing and Public Relations Officer
Compeer Financial  Jennifer Hayes Vice President of Segment Marketing
Cub Darren Caudill  Senior Vice President of Sales, Merchandising & Marketing 
EcoLab Stephen Lauring Vice President of Customer Insights and Interactive Marketing
Great Clips, Inc Lisa Hake Vice President of Marketing & Communications
Hill-Rom/Baxter Karen Mullery  Marketing Executive Director, Respiratory Health
Land o' Lakes Pete Griffin  Director Market Intelligence
Mall of America Jill Renslow Senior Vice President of Business Development & Marketing
Mayo Clinic Molly Biwer SVP/Chair, Marketing, Brand Strategy, Advertising & Enterprise Strategic Partnerships
Minneapolis Institute of Art Rachel Wolff  Head of Data Strategy & Insights 
Northern Tool & Equipment  Todd Allard Senior Vice President, Marketing at Northern Tool + Equipment
Optum Carrie Maurer CMO of Optum Insights
Polaris Kristi Burrows Senior Director, Corporate Marketing & Analytics
Securian Financial  Brad Smith Head of Customer Insights
Taylor Corporation  Glenn Bottomly  Chief Marketing Officer
The Minnesota Wild Matt Wells Director of Business Intelligence
The Toro Company Chris Vogtman Marketing Director
UnitedHealth Group Robbi Thatcher Vice President of Experience Measurement, Analytics & Insights
Weber Shadwick Danny Olson Executive Vice President, Social and Emerging Platforms

    Contact Institute for Research in Marketing