Faculty Expertise

Research in marketing at Minnesota Carlson is thought-provoking and influential. In the past decade our professors have ranked among the top cited in the nation. Provocative topics ranging from how to define "green" to how to establish fair pricing strategies are framing the conversation for national and international media. Sought out for expert opinions, new insights, and predictions for "what's next," the marketing faculty at Carlson possess a prescient and sharp understanding of the vital issues and trends shaping our field.

Carlson faculty are go-to experts for highly respected news organizations like The Economist, The New York Times, BusinessWeek, TIMEmagazine, National Public Radio, The Wall Street Journal, and the BBC.

Professor Rohini Ahluwalia

Professor Michael J. Houston

Senior Lecturer Wendy Lutter

Assistant Professor Linli Xu

Associate Professor Song Yao

Advertising effectiveness - Assistant Professor Linli Xu

Negative advertising - Professor Rohini Ahluwalia

Political advertising

          Search Advertising - Assistant Professor Yi Zhu

Analytical modeling in marketing - Associate Professor Song Yao

Behavioral modeling in marketing - Associate Professor Tony Cui

Empirical modeling in marketing - Assistant Professor Linli Xu

Senior Lecturer Jay Lipe

Brand concept maps - Professor Barbara Loken

Brand equity and brand extensions - Professor Deborah Roedder John

Branding

Private labels and store brands - Professor Mark E. Bergen

Professor Mark E. Bergen

Associate Professor Tony Haitao Cui

IRM Director/Lecturer Steve Goodyear

Senior Lecturer Jay Lipe

Industrial marketing - Professor George John

Professor Akshay R. Rao

Competitive strategies

Professor Mark E. Bergen

Associate Professor Tony Cui

Professor Akshay R. Rao

Assistant Professor Linli Xu

Associate Professor Song Yao

Associate Professor Vladas Griskevicius

Professor Michael J. Houston

Professor Deborah Roedder John

Professor Barbara Loken

Senior Lecturer Wendy Lutter

Behavioral mind-sets - Assistant Professor Alison Jing Xu

Children's consumer behavior - Professor Deborah Roedder John

Consumer psychology

Consumer search - Assistant Professor Maria Ana Vitorino 

Judgment and decision making 

Motivation and emotion - Associate Professor Vladas Griskevicius

Negative information effects in the marketplace - Professor Rohini Ahluwalia

Professor Michael J. Houston

Cultural effects in marketing

Problems with spending - Professor Kathleen D. Vohs

Psychology of money - Professor Kathleen D. Vohs

Dieting and disordered eating - Professor Kathleen D. Vohs

Encouraging healthy eating - Associate Professor Joseph P. Redden

Health promotion - Professor Barbara Loken

Heterosexual sexual relations as predicted by economic principles - Professor Kathleen D. Vohs

Professor Mark E. Bergen

Associate Professor Tony Cui

Professor George John

Associate Professor Song Yao

Online auctions - Assistant Professor Yi Zhu

Associate Professor Vladas Griskevicius

Gender differences

Professor Mark E. Bergen

Professor George John

IRM Director/Lecturer Steve Goodyear

Global marketing and branding

Crisis Management - IRM Director/Lecturer Steve Goodyear

Crisis Management - IRM Director/Lecturer Steve Goodyear

Marketing of intellectual property - Professor George John

Trademarks

Qualitative Research - Senior Lecturer Wendy Lutter

Associate Professor Tony Cui

Marketing strategy

Ways to reduce the effects of satiation (boredom) - Associate Professor Joseph P. Redden

Digital Marketing - Associate Professor Song Yao

Media slant - Assistant Professor Yi Zhu

Social media

Senior Lecturer Jay Lipe

Effects of product variety on serving sizes and consumption - Associate Professor Joseph P. Redden

Entry strategies - Assistant Professor Maria Ana Vitorino

Maximizing liking (without changing the product) - Associate Professor Joseph P. Redden

Pricing

Gas prices - Professor Akshay R. Rao

Professor Michael J. Houston

Associate Professor Song Yao

Assistant Professor Alison Jing Xu

Self-regulation

Self-processes such as self-esteem - Professor Kathleen D. Vohs

Persuasion

Social influence and social norms - Associate Professor Vladas Griskevicius

Associate Professor Tony Haitao Cui

Associate Professor Vladas Griskevicius

Professor Akshay R. Rao

Sensory Marketing - Assistant Professor Alison Jing Xu

Contact Institute for Research in Marketing