Research in marketing at the Carlson School is thought-provoking and influential. In the past decade our professors have ranked among the top cited in the nation. Provocative topics ranging from how to define "green" to how to establish fair pricing strategies are framing the conversation for national and international media. Sought out for expert opinions, new insights, and predictions for "what's next," the marketing faculty at the Carlson School possess a prescient and sharp understanding of the vital issues and trends shaping our field.

Carlson faculty are go-to experts for highly respected news organizations like The Economist, The New York Times, BusinessWeek, TIMEmagazine, National Public RadioThe Wall Street Journal, and the BBC.

Analytical and Behavioral Modeling

Behavioral modeling in marketing - Associate Professor Tony Cui

Empirical modeling in marketing - Assistant Professor Linli Xu

Cognitive Neuroscience
Cross-Cultural Consumer Behavior
Consumer Spending and Money Perceptions

Problems with spending - Professor Kathleen D. Vohs

Psychology of money - Professor Kathleen D. Vohs

Consumer Wellness

Dieting and disordered eating - Professor Kathleen D. Vohs

Encouraging healthy eating - Associate Professor Joseph P. Redden

Health promotion - Professor Barbara Loken

Heterosexual sexual relations as predicted by economic principles - Professor Kathleen D. Vohs


Online auctions - Assistant Professor Yi Zhu

Evolutionary Psychology and Biology
Gender and Diversity Issues
High-Tech Marketing
Issues Management
Legal Topics
Market Research

Qualitative Research - Senior Lecturer Wendy Lutter

Marketing-Operations Interfaces
Marketing Strategy/Planning
Product Development

Senior Lecturer Jay Lipe

Effects of product variety on serving sizes and consumption - Associate Professor Joseph P. Redden

Entry strategies - Assistant Professor Maria Ana Vitorino

Maximizing liking (without changing the product) - Associate Professor Joseph P. Redden



Self-processes such as self-esteem - Professor Kathleen D. Vohs

Social Influence and Persuasion


Social influence and social norms - Associate Professor Vladas Griskevicius

Visual and Sensory Marketing