Faculty Expertise

Research in marketing at the Carlson School is thought-provoking and influential. In the past decade our professors have ranked among the top cited in the nation. Provocative topics ranging from how to define "green" to how to establish fair pricing strategies are framing the conversation for national and international media. Sought out for expert opinions, new insights, and predictions for "what's next," the marketing faculty at the Carlson School possess a prescient and sharp understanding of the vital issues and trends shaping our field.

Carlson faculty are go-to experts for highly respected news organizations like The Economist, The New York Times, BusinessWeek, TIMEmagazine, National Public RadioThe Wall Street Journal, and the BBC.

Analytical modeling in marketing - Associate Professor Song Yao

Behavioral modeling in marketing - Associate Professor Tony Cui

Empirical modeling in marketing - Assistant Professor Linli Xu

Professor Michael J. Houston

Professor Deborah Roedder John

Professor Barbara Loken

Senior Lecturer Wendy Lutter

Behavioral mind-setsAssistant Professor Alison Jing Xu

Children's consumer behavior - Professor Deborah Roedder John

Consumer psychology

Consumer search - Assistant Professor Maria Ana Vitorino 

Judgment and decision making 

Motivation and emotion - Associate Professor Vladas Griskevicius

Negative information effects in the marketplace - Professor Rohini Ahluwalia

Problems with spending - Professor Kathleen D. Vohs

Psychology of money - Professor Kathleen D. Vohs

Dieting and disordered eating - Professor Kathleen D. Vohs

Encouraging healthy eating - Associate Professor Joseph P. Redden

Health promotion - Professor Barbara Loken

Heterosexual sexual relations as predicted by economic principles - Professor Kathleen D. Vohs

Associate Professor Song Yao

Online auctions - Assistant Professor Yi Zhu

Marketing of intellectual property - Professor George John


Qualitative Research - Senior Lecturer Wendy Lutter

Digital Marketing - Associate Professor Song Yao

Media slant - Assistant Professor Yi Zhu

Social media

Senior Lecturer Jay Lipe

Effects of product variety on serving sizes and consumption - Associate Professor Joseph P. Redden

Entry strategies - Assistant Professor Maria Ana Vitorino

Maximizing liking (without changing the product) - Associate Professor Joseph P. Redden


Gas prices - Professor Akshay R. Rao

Professor Michael J. Houston

Associate Professor Song Yao


Self-processes such as self-esteem - Professor Kathleen D. Vohs


Social influence and social norms - Associate Professor Vladas Griskevicius

Sensory Marketing - Assistant Professor Alison Jing Xu

Contact Institute for Research in Marketing