Faculty Expertise
Research in marketing at the Carlson School is thought-provoking and influential. In the past decade our professors have ranked among the top cited in the nation. Provocative topics ranging from how to define "green" to how to establish fair pricing strategies are framing the conversation for national and international media. Sought out for expert opinions, new insights, and predictions for "what's next," the marketing faculty at the Carlson School possess a prescient and sharp understanding of the vital issues and trends shaping our field.
Carlson faculty are go-to experts for highly respected news organizations like The Economist, The New York Times, BusinessWeek, TIMEmagazine, National Public Radio, The Wall Street Journal, and the BBC.
Associate Professor Song Yao
Advertising effectiveness - Assistant Professor Linli Xu
Negative advertising - Professor Rohini Ahluwalia
Political advertising
Search Advertising - Assistant Professor Yi Zhu
Analytical modeling in marketing - Associate Professor Song Yao
Behavioral modeling in marketing - Associate Professor Tony Cui
Empirical modeling in marketing - Assistant Professor Linli Xu
Brand concept maps - Professor Barbara Loken
Brand equity and brand extensions - Professor Deborah Roedder John
Branding
- Professor Rohini Ahluwalia
- Associate Professor Tony Haitao Cui
- Professor Michael J. Houston
- Professor Deborah Roedder John
- Professor Barbara Loken
- Professor Akshay R. Rao
- IRM Director/Lecturer Steve Goodyear
Private labels and store brands - Professor Mark E. Bergen
Competitive strategies
Associate Professor Song Yao
Professor Deborah Roedder John
Behavioral mind-sets - Assistant Professor Alison Jing Xu
Children's consumer behavior - Professor Deborah Roedder John
Consumer psychology
Consumer search - Assistant Professor Maria Ana Vitorino
Judgment and decision making
Motivation and emotion - Associate Professor Vladas Griskevicius
Negative information effects in the marketplace - Professor Rohini Ahluwalia
Cultural effects in marketing
Problems with spending - Professor Kathleen D. Vohs
Psychology of money - Professor Kathleen D. Vohs
Dieting and disordered eating - Professor Kathleen D. Vohs
Encouraging healthy eating - Associate Professor Joseph P. Redden
Health promotion - Professor Barbara Loken
Heterosexual sexual relations as predicted by economic principles - Professor Kathleen D. Vohs
Online auctions - Assistant Professor Yi Zhu
Gender differences
IRM Director/Lecturer Steve Goodyear
Global marketing and branding
Crisis Management - IRM Director/Lecturer Steve Goodyear
Crisis Management - IRM Director/Lecturer Steve Goodyear
Marketing of intellectual property - Professor George John
Trademarks
Qualitative Research - Senior Lecturer Wendy Lutter
Marketing strategy
- Professor Mark E. Bergen
- Professor Akshay R. Rao
- IRM Director/Lecturer Steve Goodyear
- Senior Lecturer Jay Lipe
Ways to reduce the effects of satiation (boredom) - Associate Professor Joseph P. Redden
Digital Marketing - Associate Professor Song Yao
Media slant - Assistant Professor Yi Zhu
Social media
- Associate Professor Song Yao
- Assistant Professor Yi Zhu
Effects of product variety on serving sizes and consumption - Associate Professor Joseph P. Redden
Entry strategies - Assistant Professor Maria Ana Vitorino
Maximizing liking (without changing the product) - Associate Professor Joseph P. Redden
Pricing
- Professor Mark E. Bergen
- Associate Professor Tony Cui
- Professor Akshay R. Rao
- Assistant Professor Maria Ana Vitorino
- Senior Lecturer Seth Werner
Gas prices - Professor Akshay R. Rao
Associate Professor Song Yao
Self-regulation
Self-processes such as self-esteem - Professor Kathleen D. Vohs
Persuasion
Social influence and social norms - Associate Professor Vladas Griskevicius
Sensory Marketing - Assistant Professor Alison Jing Xu