Kathleen Vohs
Distinguished McKnight University Professor; Land O'Lakes Professor in Marketing
Marketing
Contact
Education:
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BA 1996Psychology Gustavus Adolphus College
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PhD 2000Psychological and Brain Sciences Dartmouth College
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Post-Doctoral ResearchResearch fellow (funded by NIMH) 2000-2003 Case Western Reserve University and University of Utah
Expertise:
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Self-regulation
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Meaning and happiness
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Sexual economics
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Self and identity
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The psychology of money
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Free will beliefs
Biography
Kathleen Vohs, Distinguished McKnight University Professor and Land O'Lakes Chair in Marketing, works to understand and communicate the basics of how people think, feel, and behave in order to make sense of marketplace and organizational outcomes. Vohs' research specialties include self-control, the hidden costs of decision making, the psychology of money, the difference between a meaningful and happy life, and heterosexual sexual negotiations. She has authored more than 250 scholarly publications and has been the editor of 9 books.
Vohs has received several awards and honors. Vohs won a SAGE Young Scholar Award in the field of social and personality psychology (2008) and was named the International Society for Self and Identity Outstanding Early Career Award winner (2009). At the University of British Columbia, she received the Canada Research Chair in Marketing Science and Consumer Psychology. At the University of Minnesota, she was named a McKnight Land-Grant Professor (2007-2009) as well as a McKnight Presidential Fellow (2008-2010). The Carlson School appointed Vohs the Land O'Lakes Professor of Excellence in Marketing in 2011. In 2012, she became the Honorary Chair in Experimental Consumer Research in the Faculty of Economics and Business, Groningen University, the Netherlands. In 2014, she won the Anneliese Maier Research Award by the Humboldt Foundation (part of the German Ministry of Research and Education), which is a competition across all sciences, humanities, law, and economics. In 2014, she was named a 'Best Business School Professors Under 40' by Poets and Quants and 'Breakthrough Business Thinker to Watch' by Inc.com. In 2015, she was named a Highly Cited Researcher by Thomson Reuter's ISI Web of Science, a distinction given to the top 1% of all scholars worldwide based on citations. In 2015, she was awarded the Land O' Lakes Chair in Marketing and in 2016 she was named a University of Minnesota's Distinguished McKnight University Professor. In 2018, she was awarded the Society for Consumer Psychology Distinguished Scientific Contribution Award, an honor bestowed upon scholars who make significant contributions to the field of consumer psychology. In 2018, the graduating class of 2018 Part-Time MBA students voted her Faculty of the Year, and she was named as one of the Top 25 Behavioral Economists by thebestschools.org, a member of the National Association for College Admission Counseling.
Selected Works & Activities
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“Trajectories of Psychological Outcomes during the 2024 U.S. Presidential Election,” Olga Stavrova, Dongning Ren, Sangmin Kim, and Kathleen D. Vohs (2026), Personality and Social Psychology Bulletin
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“Should You Post That? A Social Mindfulness Approach to Sharing Information About Others Online,” Linnéa M. Chapman and Kathleen D. Vohs (2025), Journal of the Association for Consumer Research, 10(3), 265
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“More than just your name: Public donations drive inferences of egoistic and altruistic motives,” Linnéa M. Chapman, Ana Valenzuela, and Kathleen D. Vohs (2024), Psychology & Marketing, 41(11), 1854-1867
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“Imagining the future improves saving in preschoolers,” Jinyi Zhang, Kathleen D. Vohs, and Stephanie M. Carlson (2024), Journal of Experimental Child Psychology, 246, 105966
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“Nature’s path to thinking about others and the surrounding environment,” Kathryn E. Schertz, Hiroki P. Kotabe, Kimberly L. Meidenbauer, et al. (2023), Journal of Environmental Psychology, 89, 102046
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“Viewing challenging art lends meaning to life by stimulating integrative complexity,” Henrik Hagtvedt & Kathleen D. Vohs (2022), The Journal of Positive Psychology, 17(6), 876-887
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“Do voting and election outcomes predict changes in conspiracy beliefs? Evidence from two high-profile U.S. elections,” Sangmin Kim, Olga Stavrova, and Kathleen D. Vohs (2022), Journal of Experimental Social Psychology, 103, 104396
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“Environmental influences on affect and cognition: A study of natural and commercial semi-public spaces,” Kathryn E. Schertz, Jillian E. Bowman, Hiroki P. Kotabe, et al. (2022), Journal of Environmental Psychology, 83, 101852
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“Training for Wisdom: The Distanced-Self-Reflection Diary Method,” Igor Grossmann, Anna Dorfman, Harrison Oakes, Henri C. Santos, Kathleen D. Vohs, and Abigail A. Scholer (2021), Psychological Science, 32(3), 381–394
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“A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect,” Kathleen D. Vohs, Brandon J. Schmeichel, Sophie Lohmann, Quentin F. Gronau, Anna J. Finley, Sarah E. Ainsworth, Jessica L. Alquist, et al. (2021), Psychological Science, 32(10), 15
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“Self-Control at 220 Miles per Hour: Steering and Braking to Achieve Optimal Outcomes During Adolescence,” Kathleen D. Vohs and Alex R. Piquero (2021), Current Directions in Psychological Science, 30(4), 351–357
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“Everyday Thoughts in Time: Experience Sampling Studies of Mental Time Travel,” Roy F. Baumeister, Wilhelm Hofmann, Amy Summerville, Philip T. Reiss, and Kathleen D. Vohs (2020), Personality and Social Psychology Bulletin, 46(12), 1631-1648
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“Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind,” Lan Nguyen Chaplin, Tina M. Lowrey, Ayalla A. Ruvio, L.J. Shrum, and Kathleen D. Vohs (2020), International Journal of Research in Market
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“Personal economic anxiety in response to COVID-19,” Frank D. Mann, Robert F. Krueger, and Kathleen D. Vohs (2020), Personality and Individual Differences, 167, 110233
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“Victims, Perpetrators, or Both? The Vicious Cycle of Disrespect and Cynical Beliefs About Human Nature,” Olga Stavrova, Daniel Ehlebracht, and Kathleen D. Vohs (2020), Journal of Experimental Psychology: General, 149(9), 1736–1754.
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“Avoiding Regulatory Rigidity and Approaching Regulatory Flexibility,” Katharine H. Greenaway and Kathleen D. Vohs (2019), Psychological Inquiry, 30(3), 155-157
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“Self-Other Asymmetries in the Perceived Validity of the Implicit Association Test,” Cristina Mendonça, André Mata, and Kathleen D. Vohs (2019), Journal of Experimental Psychology: Applied, 25(2), 192-218
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“It’s not going to be that fun: negative experiences can add meaning to life,” Kathleen D. Vohs, Jennifer L. Aaker, and Rhia Catapano (2019), Current Opinion in Psychology, 26, 11–14
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“The Strength Model of Self-Regulation: Conclusions From the Second Decade of Willpower Research,” Roy F. Baumeister, Dianne M. Tice, and Kathleen D. Vohs (2018), Perspectives on Psychological Science, 13(2), 141–145.
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"Revisiting Our Reappraisal of the (Surprisingly Few) Benefits of High Self-Esteem," Roy F. Baumeister and Kathleen D. Vohs (2018), Perspectives on Psychological Science, 13 (2), 137-140.
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“Human Self as Information Agent: Functioning in a Social Environment Based on Shared Meanings,” Roy F. Baumeister, Heather M. Maranges, and Kathleen D. Vohs (2018), Review of General Psychology, 22 (1), 36-47.
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“Mindfulness Meditation Impairs Task Motivation but Not Performance,” Andrew C. Hafenbrack and Kathleen D. Vohs (2018), Organizational Behavior and Human Decision Processes.
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"Cognitive and Self-regulatory Mechanisms of Obesity Study (COSMOS): Study protocol for a randomized controlled weight loss trial," Vohs, K.D., et al. (2018). Contemporary Clinical Trials, 66, 20–27.
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“Power Increases the Socially Toxic Component of Narcissism Among Individuals with High Baseline Testosterone,” Nicole L. Mead, Roy F. Baumeister, Anika Stuppy, and Kathleen D. Vohs (2018), Journal of Experimental Psychology: General, 147(4), 591-596.
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“The Effects of Money Exposure on Testosterone and Risk-Taking, and the Moderating Role of Narcissism,” Eric Stenstrom, John Dinsmore, Johnathan Kuntsman, and Kathleen D. Vohs (2018), Personality and Individual Differences, 123, 110-114.
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“Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective,” Olivier Trendel, Marc Mazodier, and Kathleen D. Vohs (2018), Journal of Marketing Research, 55 (2), 265-276.
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“Judgment and Decision Making,” Kathleen D. Vohs and Mary Frances Luce (2018), Chapter in Advanced Social Psychology (2nd ed.) by Roy F. Baumeister, and Eli J. Finkel, Chapter 20, 733-756.
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“The Sticky Anchor Hypothesis: Ego Depletion Increases Susceptibility to Situational Cues,” Sachin Banker, Sarah E. Ainsworth, Roy F. Baumeister, Dan Ariely, and Kathleen D. Vohs (2017), Journal of Behavioral Decision Making, 30 (5), 1027-1040.
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“Competing for Love: Applying Sexual Economics Theory to Mating Contests,” Roy F. Baumeister, Tania Reynolds, Bo Winegard, and Kathleen D. Vohs (2017), Journal of Economic Psychology, 63, 230-241.
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"Art Enhances Meaning by Stimulating Integrative Complexity and Aesthetic Interest," Henrik Hagtvedt and Kathleen D. Vohs (2017), Behavioral and Brain Sciences, 34 (2), 430-441.
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“Free Will Beliefs Predict Attitudes Toward Unethical Behavior and Criminal Punishment: A Global Analysis,” Nathan Martin, Davide Rigoni, and Kathleen D. Vohs (2017), Proceedings of the National Academy of Sciences of the United States of America, 114 (28
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"Fearing the Future? Increasing Future-Oriented Thought Leads to Heightened Aversion to Risky Investments, Trust, and Immorality," Andrew E. Monroe, Sarah E. Ainsworth, Kathleen D. Vohs, and Roy F. Baumeister (2017), Social Cognition, 35 (1) 66-78.
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"Stitching Time: Vintage Consumption Connects the Past, Present, and Future," Gülen Sarial-Abi, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2017), Journal of Consumer Psychology, 27 (2), 182-194.
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"Ordinary People Associate Addiction With Loss of Free Will," Andrew J. Vonasch, Cory J. Clark, Stephan Lau, Kathleen D. Vohs, and Roy F. Baumeister (2017), Addictive Behaviors Reports, 5, 56-66
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“Ego Depletion Induces Mental Passivity: Behavioral Effects Beyond Impulse Control Motivation Science,” Andrew J. Vonasch, Kathleen D. Vohs, Anastasiya P. Ghosh, and Roy F. Baumeister (2017), Self and Identity, 3 (4), 321-336.
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"Differentiation of Individual Selves Facilitates Group-level Benefits of Ultrasociality," Sarah E. Ainsworth, Roy F. Baumeister, and Kathleen D. Vohs (2016) Behavioral and Brain Sciences, 39, e93.
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"Differentiating Selves Facilitates Group Outcomes," Sarah E. Ainsworth, Roy F. Baumeister, and Kathleen D. Vohs (2016), Behavioral and Brain Sciences, 39, e167. doi:10.1017/S0140525X15001697.
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"Strength Model of Self-Regulation as Limited Resource: Assessment, Controversies, Updates," Roy F. Baumeister and Kathleen D. Vohs (2016), In J. Olson and M. Zanna (Eds.), Advances in Experimental Social Psychology (Vol 54). Cambridge, MA: Academic Press
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"Introduction to Special Issue: The Science of Prospection," Roy F. Baumeister and Kathleen D. Vohs (2016), Review of General Psychology, 20 (1), 1-2.
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“Misguided Effort With Elusive Implications,” Roy F. Baumeister and Kathleen D. Vohs, (2016), Perspectives on Psychological Science, 11 (4), 574-575.
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"Pragmatic Prospection: How and Why People Think about the Future," Roy F. Baumeister, Kathleen D. Vohs, and Gabriele Oettingen (2016), Review of General Psychology, 20(1), 3-16.
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"Are Groups More or Less than the Sum of their Members? The Moderating Role of Individual Identification," Roy F. Baumeister, Sarah E. Ainsworth, and Kathleen D. Vohs (2016), Behavioral and Brain Sciences, 39, e137. doi: 10.1017/S0140525X15000618.
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“Social Class and Social Worlds: Income Predicts the Frequency and Nature of Social Contact,” Emily C. Bianchi and Kathleen D. Vohs (2016), Social Psychological and Personality Science, 7 (5), 479-486.
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"Buying to Blunt Negative Feelings: Materialism as Escape from the Self," Grant E. Donnelly, Masha Ksendzova, Ryan T. Howell, Kathleen D. Vohs, and Roy F. Baumeister (2016), Review of General Psychology, 20 (3), 272-316.
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"Money Cues Increase Agency and Decrease Prosociality Among Children: Early Signs of Market-Mode Behaviors," Agata Gasiorowska, Lan Nguyen Chaplin, Tomasz Zaleskiewicz, Sandra Wygrab, and Kathleen D. Vohs (2016), Psychological Science, 27(3), 331-344.
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“Introduction to Special Issue on the Science of Hedonistic Consumption,” Angela Y. Lee and Kathleen D. Vohs (2016), Journal of the Association for Consumer Research, 1(4), 477-480.
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"Could the Resource Depletion Model of Self-Control Help the Field to Better Understand Momentary Processes that Lead to Binge Eating?," Katie A. Loth, Andrea B. Goldschmidt, Stephen A. Wonderlich, Jason M. Lavender, Dianne Neumark-Sztainer, Kathleen D. V
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"Decision Fatigue, Choosing for Others, and Self-Construal," Evan Polman and Kathleen D. Vohs (2016), Social Psychological and Personality Science, 7(5), 471-478.
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"No Match for Money: Even in Intimate Relationships and Collectivistic Cultures, Reminders of Money Weaken Sociomoral Responses," Krishna Savani, Nicole L. Mead, Tyler Stillman, and Kathleen D. Vohs (2016), Self and Identity, 15(3), 342-355.
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“Family Rituals Improve the Holidays,” Ovul Sezer, Michael I. Norton, Francesca Gino, and Kathleen D. Vohs (2016), Journal of the Association for Consumer Research, 1(4), 509-526.
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"Can Ordinary People Detect Deception After All?" Leanne ten Brinke, Dana R. Carney, and Kathleen D. Vohs (2016), Trends in Cognitive Sciences, 20 (8), 579-588.
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“Illusions of Learning: Irrelevant Emotions Inflate Judgments of Learning,” Roy F. Baumeister, Jessica L. Alquist, and Kathleen D. Vohs (2015), Journal of Behavioral Decision Making, 28(2), 149–158.
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"Conscious Thoughts and the Causation of Behavior," Roy F. Baumeister, E. J. Masicampo and Kathleen D. Vohs (2015), In M. Mikulincer, P. Shaver (Eds.), E. Borgida, and J. Bargh (Assoc. Eds.), APA Handbook of Personality and Social Psychology: Vol. 1. Atti
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“Out of Control: Identifying the Role of Self-Control Strength in Family Violence.” Current Directions in Psychological Science, 24(4), 261–266 (2015). Finkenauer et al.; includes K.D. Vohs.
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"Desire and Desire Regulation," Wilhelm Hofmann, Hiroki P. Kotabe, Kathleen D. Vohs and Roy F. Baumeister (2015), In Wilhelm Hofmann and Loren F. Nordgren (Eds.), The Psychology of Desire. New York: Guilford.
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"Correcting Some Misrepresentations About Gender and Sexual Economics Theory: Comment on Rudman and Fetterolf (2014)," Kathleen D. Vohs and Roy F. Baumeister (2015), Psychological Science, 26(9), 1522-1523.
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"Money Priming Can Change People’s Thoughts, Feelings, Motivations, and Behaviors: An Update on 10 Years of Experiments," Kathleen D. Vohs (2015), Journal of Experimental Psychology: General, 144(4), e86–e93.
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"Ego Depletion Decreases Trust in Economic Decision Making," Sarah E. Ainsworth, Roy F. Baumeister, Dan Ariely, and Kathleen D. Vohs (2014), Journal of Experimental Social Psychology, 54, 40-49.
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Illusions of Learning: Irrelevant Emotions Inflate Judgments of Learning, Roy F. Baumeister, Jessica Alquist and Kathleen D. Vohs
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"Loss of Control Stimulates Approach Motivation," Katharine H. Greenaway, Katherine R. Storrs, Michael C. Philipp, Winnifred R. Louis, Matthew J. Hornsey and Kathleen D. Vohs (2014), Journal of Experimental Social Psychology, 56, 235-241.
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"We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication," Ryan Hamilton, Kathleen D. Vohs, and Ann McGill (2014), Journal of Consumer Research, 41(1), 197-212.
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“Dieting and the self-control of eating in everyday environments: An experience sampling study,” Wilhelm Hofmann, Marieke Adriaanse, Kathleen D. Vohs, and Roy F. Baumeister (2014), British Journal of Health Psychology, 19(3), 523–539.
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“Yes, But Are They Happy? Effects of Trait Self-Control on Affective Well-Being and Life Satisfaction,” Wilhelm Hofmann, Maike Luhmann, Rachel R. Fisher, Kathleen D. Vohs, and Roy F. Baumeister (2014), Journal of Personality, 82(4), 265–277.
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“Nostalgia Weakens the Desire for Money,” Jannine D. Lasaleta, Constantine Sedikides, and Kathleen D. Vohs (2014), Journal of Consumer Research, 41(3), 713-729.
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“You Didn’t Have to Do That: Belief in Free Will Promotes Gratitude,” Michael J. MacKenzie, Kathleen D. Vohs, and Roy F. Baumeister (2014), Personality and Social Psychology Bulletin, 40(11), 1423–1434.
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“The Influence of Group Membership and Individual Differences in Psychopathy and Perspective Taking on Neural Responses When Punishing and Rewarding Others,” Pascal Molenberghs, Rebecca Bosworth, Zoie Nott, Winnifred R. Louis, Joanne R. Smith, Catherine E
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"The World Without Free Will," Azim F. Shariff and Kathleen D. Vohs (2014), Scientific American, 310, 76-79.
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“Free Will and Punishment: A Mechanistic View of Human Nature Reduces Retribution.” Psychological Science, 25(8), 1563–1570 (2014). Shariff et al.; includes K.D. Vohs.
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“Money, moral transgressions, and blame,” Wenwen Xie, Boya Yu, Xinyue Zhou, Constantine Sedikides, and Kathleen D. Vohs (2014), Journal of Consumer Psychology, 24(3), 299–306.
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"Maybe it Helps to be Conscious, After All," Roy F. Baumeister, Kathleen D. Vohs, and E.J. Masicampo (2014), Behavioral and Brain Sciences, 37(1), 20-21.
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“Recent Empirical Findings on Meaning and How It Differs From Happiness: A Socially Psychological Perspective,” Roy F. Baumeister and Kathleen D. Vohs (2013), The International Forum for Logotherapy, 36, 87-94.
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“Some key differences between a happy life and a meaningful life,” Roy F. Baumeister, Kathleen D. Vohs, Jennifer L. Aaker, and Emily N. Garbinsky (2013), The Journal of Positive Psychology, 8(6), 505–516.
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“Both Trust and Self-Control Are Necessary to Prevent Intrusive Behaviors: Evidence From a Longitudinal Study of Married Couples.” Journal of Family Psychology, 27(4), 671–676 (2013). Buyukcan-Tetik et al.; includes K.D. Vohs.
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“Mere Exposure to Money Increases Endorsement of Free-Market Systems and Social Inequality,” Eugene M. Caruso, Kathleen D. Vohs, Brittani Baxter, and Adam Waytz (2013), Journal of Experimental Psychology: General, 142(2), 301–306.
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“Sweatshop labor is wrong unless the shoes are cute: Cognition can both help and hurt moral motivated reasoning,” Neeru Paharia, Kathleen D. Vohs, and Rohit Deshpandé (2013), Organizational Behavior and Human Decision Processes, 121(1), 81–88.
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“The Poor’s Poor Mental Power,” Kathleen D. Vohs (2013), Science, 341(6149), 969.
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“Physical Order Produces Healthy Choices, Generosity, and Conventionality, Disorder Produces Creativity,” Kathleen D. Vohs, Joseph P. Redden, and Ryan Rahinel (2013), Psychological Science, 24(9), 1860–1867.
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“Self-Affirmation Can Enable Goal Disengagement,” Kathleen D. Vohs, Ji Kyung Park, and Brandon J. Schmeichel (2013), Journal of Personality and Social Psychology, 104(1), 14–27.
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“The Price Had Better Be Right: Women’s Reactions to Sexual Stimuli Vary With Market Factors,” Kathleen D. Vohs, Jaideep Sengupta, and Darren W. Dahl (2013), Psychological Science, 25(1), 278–283.
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“Rituals Enhance Consumption,” Kathleen D. Vohs, Yajin Wang, Francesca Gino, and Michael I. Norton (2013), Psychological Science, 24(9), 1714–1721.
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“Diverging Effects of Clean Versus Dirty Money on Attitudes, Values, and Interpersonal Behavior,” Qing Yang, Xiaochang Wu, Xinyue Zhou, Nicole L. Mead, Kathleen D. Vohs, and Roy F. Baumeister (2013), Journal of Personality and Social Psychology, 104(3), 4
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“Cultivating admiration in brands: Warmth, competence, and landing in the 'golden quadrant',” Jennifer L. Aaker, Emily N. Garbinsky, and Kathleen D. Vohs (2012), Journal of Consumer Psychology, 22(2), 191–194.
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“Sexual Economics, Culture, Men, and Modern Sexual Trends,” Roy F. Baumeister & Kathleen D. Vohs (2012), Society, 49(6), 520–524.
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“Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies,” William M. Hedgcock, Kathleen D. Vohs, and Akshay R. Rao (2012), Journal of Consumer Psychology, 22(4), 486–495.
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“Everyday Temptations: An Experience Sampling Study of Desire, Conflict, and Self-Control,” Wilhelm Hofmann, Roy F. Baumeister, Georg Förster, and Kathleen D. Vohs (2012), Journal of Personality and Social Psychology, 102(6), 1318–1335.
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“What People Desire, Feel Conflicted About, and Try to Resist in Everyday Life,” Wilhelm Hofmann, Kathleen D. Vohs, and Roy F. Baumeister (2012), Psychological Science, 23(6), 582–588.
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“Hindsight Bias,” Neal J. Roese and Kathleen D. Vohs (2012), Perspectives on Psychological Science, 7(5), 411-426.
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“Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being,” Melanie Rudd, Kathleen D. Vohs, and Jennifer Aaker (2012), Psychological Science, 23(10), 1130-1136.
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“The material and immaterial in conflict: Spirituality reduces conspicuous consumption,” Tyler F. Stillman, Frank D. Fincham, Kathleen D. Vohs, Nathaniel M. Lambert, and Christa A. Phillips (2012), Journal of Economic Psychology, 33(1), 1–7.
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“On Near Misses and Completed Tasks: The Nature of Relief,” Kate Sweeny and Kathleen D. Vohs (2012), Psychological Science, 23(5), 464–468.
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“The Effect of Self-Control on Attentional Bias for Alcohol Cues in Male Heavy Drinkers.” Journal of Applied Social Psychology, 42(3), 776–792 (2012). Teunissen et al.; includes K.D. Vohs.
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“Erratum to ‘Motivation, personal beliefs, and limited resources all contribute to self-control’,” Kathleen D. Vohs, Roy F. Baumeister, and Brandon J. Schmeichel (2013), Journal of Experimental Social Psychology, 49, 184–188.
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“Do Conscious Thoughts Cause Behavior?” Roy F. Baumeister, E. J. Masicampo, and Kathleen D. Vohs (2011), Annual Review of Psychology, 62, 331–361.
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“Sex in Advertising… Only on Mars and Not on Venus?” Darren W. Dahl, Kathleen D. Vohs, and Jaideep Sengupta (2011), GfK Marketing Intelligence Review, 3(1), 54-61.
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“How Leaders Self-Regulate Their Task Performance: Evidence That Power Promotes Diligence, Depletion, and Disdain.” Journal of Personality and Social Psychology, 100(1), 47–65 (2011). DeWall et al.; includes K.D. Vohs.
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“Self-Regulation and Spending: Evidence from Impulsive and Compulsive Buying,” Ronald J. Faber and Kathleen D. Vohs (2011), Handbook of Self-Regulation (2nd ed.), 537-550.
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“When fit fosters favoring: The role of private self-focus,” Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn, and Kathleen D. Vohs (2011), Journal of Experimental Social Psychology, 47(1), 202–207.
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“Being of two minds: Switching mindsets exhausts self-regulatory resources,” Ryan Hamilton, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis (2011), Organizational Behavior and Human Decision Processes, 115, 13–24.
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“Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions,” Kyoungmi Lee, Hakkyun Kim, and Kathleen D. Vohs (2011), Journal of Consumer Research, 38(2), 205-221.
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“Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation,” Nicole L. Mead, Roy F. Baumeister, Tyler F. Stillman, Catherine D. Rawn, and Kathleen D. Vohs (2011), Journal of Consumer Research, 37(5), 902-919.
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“People Use Self-Control to Risk Personal Harm: An Intra-Interpersonal Dilemma,” Catherine D. Rawn and Kathleen D. Vohs (2011), Personality and Social Psychology Review, 15(3), 267-289.
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“Self-Control at High and Low Levels of Mental Construal,” Brandon J. Schmeichel, Kathleen D. Vohs, and S. Cristina Duke (2011), Social Psychological and Personality Science, 2(2), 182-189.
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“Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System.” Journal of Personality and Social Psychology, 100(4), 664–680 (2011). Sundie et al.; includes K.D. Vohs.
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“What's the use of happiness? It can't buy you money,” Kathleen D. Vohs and Roy F. Baumeister (2011), Journal of Consumer Psychology, 21(2), 139–141.
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“The Sum of Friends' and Lovers' Self-Control Scores Predicts Relationship Quality,” Kathleen D. Vohs, Catrin Finkenauer, and Roy F. Baumeister (2011), Social Psychological and Personality Science, 2(2), 138-145.
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“Ego Depletion Is Not Just Fatigue: Evidence From a Total Sleep Deprivation Experiment,” Kathleen D. Vohs, Brian D. Glass, W. Todd Maddox, and Arthur B. Markman (2011), Social Psychological and Personality Science, 2(2), 166-173.
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“Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter,” Jennifer Aaker, Kathleen D. Vohs, and Cassie Mogilner (2010), Journal of Consumer Research, 37(2), 224-237.
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“Prospectively Predicting Dietary Restraint: The Role of Interpersonal Self-Efficacy, Weight/Shape Self-Efficacy, and Interpersonal Stress.” International Journal of Eating Disorders, 43(6), 505–512 (2010). Cain et al.; includes K.D. Vohs.
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“Some Good News About Rumination: Task-Focused Thinking After Failure Facilitates Performance Improvement,” Natalie J. Ciarocco, Kathleen D. Vohs, and Roy F. Baumeister (2010), Journal of Social and Clinical Psychology, 29(10), 1057-1073.
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“Exposure to movie smoking, antismoking ads and smoking intensity: an experimental study with a factorial design,” Zeena Harakeh, Rutger C. M. E. Engels, Kathleen D. Vohs, Rick B. van Baaren, and James Sargent (2010), Tobacco Control, 19(3), 185-190.
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“When Is the Unfamiliar the Uncanny? Meaning Affirmation After Exposure to Absurdist Literature, Humor, and Art,” Travis Proulx, Steven J. Heine, and Kathleen D. Vohs (2010), Personality and Social Psychology Bulletin, 36(6), 817-829.
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“The Visualization Trap,” Neal J. Roese and Kathleen D. Vohs (2010), Harvard Business Review, 88(5), 1.
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“Belief in Free Will Predicts Better Job Performance,” Tyler F. Stillman, Roy F. Baumeister, Kathleen D. Vohs, Nathaniel M. Lambert, Frank D. Fincham, and Lauren E. Brewer (2010), Social Psychological and Personality Science, 1(1), 43-50.
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“The Mere Thought of Money Makes You Feel Less Pain,” Kathleen D. Vohs (2010), Harvard Business Review, 88(3), 28-29.
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“Judgment and Decision Making,” Kathleen D. Vohs and Mary Frances Luce (2010), Advanced Social Psychology, 733-764.
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“Social Rejection, Control, Numbness, and Emotion: How Not To Be Fooled by Gerber and Wheeler (2009),” Roy F. Baumeister, C. Nathan DeWall, and Kathleen D. Vohs (2009), Perspectives on Psychological Science, 4(5), 489–493.
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“Sex in Advertising: Gender Differences and the Role of Relationship Commitment,” Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs (2009), Journal of Consumer Research, 36(2), 215-231.
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“Impaired self-control can promote prosocial and health-fostering behavior,” Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs (2009), Psychology & Health, 24(S1), 15-68.
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“A Limited-Resource Account of Compliance with Charitable Requests,” Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs (2009), Journal of Consumer Research, 35(6), 929-942.
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“Self-Affirmation and Self-Control: Affirming Core Values Counteracts Ego Depletion,” Brandon J. Schmeichel and Kathleen Vohs (2009), Journal of Personality and Social Psychology, 96(4), 770–782.
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“Addiction and free will,” Kathleen D. Vohs and Roy F. Baumeister (2009), Addiction Research and Theory, 17(3), 231–235.
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“The Symbolic Power of Money: Reminders of Money Alter Social Distress and Physical Pain,” Xinyue Zhou, Kathleen D. Vohs, and Roy F. Baumeister (2009), Psychological Science, 20(6), 700–706.
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“Free will in consumer behavior: Self-control, ego depletion, and choice,” Roy F. Baumeister, Erin A. Sparks, Tyler F. Stillman, and Kathleen D. Vohs (2008), Journal of Consumer Psychology, 18(1), 4–13.
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“Refining the Relationships of Perfectionism, Self-Efficacy, and Stress to Dieting and Binge Eating…” Cain et al. (incl. K.D. Vohs), International Journal of Eating Disorders, 41(8), 713–721 (2008).
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“Satiated With Belongingness? Effects of Acceptance, Rejection, and Task Framing on Self-Regulatory Performance,” C. Nathan DeWall, Roy F. Baumeister, and Kathleen D. Vohs (2008), Journal of Personality and Social Psychology, 95(6), 1367–1382.
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“The ‘Freshman Fifteen’ (the ‘Freshman Five’ Actually): Predictors and Possible Explanations,” Jill M. Holm-Denoma, Thomas E. Joiner Jr., Kathleen D. Vohs, and Todd F. Heatherton (2008), Health Psychology, 27(1S), S3–S9.
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“The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques,” Loes Janssen, Bob M. Fennis, Ad Th. H. Pruyn, and Kathleen D. Vohs (2008), Journal of Business Research, 61(10), 1041–1045.
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“Is the Allure of Self-Esteem a Mirage After All?” Joachim I. Krueger, Kathleen D. Vohs, and Roy F. Baumeister (2008), American Psychologist, 63(1), 64-65.
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“The Value of Believing in Free Will: Encouraging a Belief in Determinism Increases Cheating,” Kathleen D. Vohs and Jonathan W. Schooler (2008), Psychological Science, 19(1), 49-54.
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“Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative.” Vohs et al., Journal of Personality and Social Psychology, 94(5), 883–898 (2008).
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“Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior,” Kathleen D. Vohs, Nicole L. Mead, and Miranda R. Goode (2008), Current Directions in Psychological Science, 17(3), 208-212.
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“Self-Regulation, Ego Depletion, and Motivation,” Roy F. Baumeister and Kathleen D. Vohs (2007), Social and Personality Psychology Compass, 1(1), 115–128.
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“Whatever Happened to Actual Behavior? Psychology as the Science of Self-Reports and Finger Movements,” Roy F. Baumeister, Kathleen D. Vohs, and David C. Funder (2007), Perspectives on Psychological Science, 2(4), 396–403.
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“The Strength Model of Self-Control,” Roy F. Baumeister, Kathleen D. Vohs, and Dianne M. Tice (2007), Current Directions in Psychological Science, 16(6), 351–355.
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“How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation,” Roy F. Baumeister, Kathleen D. Vohs, C. Nathan DeWall, and Liqing Zhang (2007), Personality and Social Psychology Review, 11(2), 167-203.
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“Introduction to Special Issue: Emotion and Decision Making,” Kathleen D. Vohs and Roy F. Baumeister (2007), Review of General Psychology, 11(2), 98.
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“Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying,” Kathleen D. Vohs and Ronald J. Faber (2007), Journal of Consumer Research, 33(4), 537-547.
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“Self-Regulation: How and Why People Reach (and Fail to Reach) Their Goals,” Kathleen D. Vohs and Brandon J. Schmeichel (2007), Social Psychology: Handbook of Basic Principles (2nd ed.), 516-539.
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“Feeling Duped: Emotional, Motivational, and Cognitive Aspects of Being Exploited by Others,” Kathleen D. Vohs, Roy F. Baumeister, and Jason Chin (2007), Review of General Psychology, 11(2), 127–141.
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“Predicting bulimic symptoms: An interactive model of self-efficacy, perfectionism, and perceived weight status,” A. M. Bardone-Cone, L. Y. Abramson, K. D. Vohs, T. F. Heatherton, and T. E. Joiner Jr. (2006), Behaviour Research and Therapy, 44(1), 27–42.
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“Repeated choosing increases susceptibility to affective product features,” Sabrina Bruyneel, Siegfried Dewitte, Kathleen D. Vohs, and Luk Warlop (2006), International Journal of Research in Marketing, 23(2), 215–225.
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“The Meaning Maintenance Model: On the Coherence of Social Motivations,” Steven J. Heine, Travis Proulx, and Kathleen D. Vohs (2006), Personality and Social Psychology Review, 10(2), 88–110.
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“Self-Regulatory Resources Power the Reflective System: Evidence from Five Domains,” Kathleen D. Vohs (2006), Journal of Consumer Psychology, 16(3), 215–221.
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“The Psychological Consequences of Money,” Kathleen D. Vohs, Nicole L. Mead, and Miranda R. Goode (2006), Science, 314(5802), 1154-1156.
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“Exploding the Self-Esteem Myth,” Roy F. Baumeister, Jennifer D. Campbell, Joachim I. Krueger, and Kathleen D. Vohs (2005), Scientific American Mind, 16(4), 50–57.
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“A Test of an Interactive Model of Bulimic Symptomatology in Adult Women.” Holm-Denoma et al. (incl. K.D. Vohs), Behavior Therapy, 36(4), 311–321 (2005).
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“Discrepancies Between Self- and Other-Esteem as Correlates of Aggression,” Marisol Perez, Kathleen D. Vohs, and Thomas E. Joiner, Jr. (2005), Journal of Social and Clinical Psychology, 24(5), 607-620.
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“Self-Regulation and Self-Presentation: Regulatory Resource Depletion Impairs Impression Management…” Vohs, Baumeister, & Ciarocco, Journal of Personality and Social Psychology, 88(4), 632–657 (2005).
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“Audience support and choking under pressure: A home disadvantage?” Harry M. Wallace, Roy F. Baumeister, and Kathleen D. Vohs (2005), Journal of Sports Sciences, 23(4), 429 – 438.
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“Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions,” Roy F. Baumeister and Kathleen D. Vohs (2004), Personality and Social Psychology Review, 8(4), 339–363.
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“Ego Threat Elicits Different Social Comparison Processes Among High and Low Self-Esteem People: Implications for Interpersonal Perceptions,” Kathleen D. Vohs and Todd F. Heatherton (2004), Social Cognition, 22(1), 168-191.
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“Sobriety Epidemic Endangers Nation’s Well-Being,” Roy F. Baumeister and Kathleen D. Vohs (2003), Observer, 16(4).
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“Self-Regulation and the Executive Function: The Self as Controlling Agent,” Roy F. Baumeister, Brandon J. Schmeichel, and Kathleen D. Vohs (2003), Social Psychology: Handbook of Basic Principles (2nd ed.), 516-539.
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“Does High Self-Esteem Cause Better Performance, Interpersonal Success, Happiness, or Healthier Lifestyles?” Roy F. Baumeister, Jennifer D. Campbell, Joachim I. Krueger, and Kathleen D. Vohs (2003), Psychological Science in the Public Interest, 4(1), 1-44
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“Gossip as Cultural Learning,” Roy F. Baumeister, Liqing Zhang, and Kathleen D. Vohs (2004), Review of General Psychology, 8(2), 111–121.
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“Problem-solving and cognitive scars in mood and anxiety disorders: The sting of mania,” Thomas E. Joiner, Jr., Kathleen D. Vohs, M. David Rudd, Norman B. Schmidt, and Jeremy W. Pettit (2003), Journal of Social and Clinical Psychology, 22(2), 192-212.
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“Excessive Self-Enhancement and Interpersonal Functioning in Roommate Relationships: Her Virtue is His Vice?” Thomas E. Joiner, Jr., Kathleen D. Vohs, Jennifer Katz, Paul Kwon, and John P. Kline (2003), Self and Identity, 2(1), 21-30.
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“Intellectual Performance and Ego Depletion: Role of the Self in Logical Reasoning and Other Information Processing,” Brandon J. Schmeichel, Kathleen D. Vohs, and Roy F. Baumeister (2003), Journal of Personality and Social Psychology, 85(1), 33–46.
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“The Effects of Self-Esteem and Ego Threat on Interpersonal Appraisals of Men and Women: A Naturalistic Study,” Kathleen D. Vohs and Todd F. Heatherton (2003), Personality and Social Psychology Bulletin, 29(11), 1407-1420.
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“Self-Regulation and the Extended Now: Controlling the Self Alters the Subjective Experience of Time,” Kathleen D. Vohs and Brandon J. Schmeichel (2003), Journal of Personality and Social Psychology, 85(2), 217–230.
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“Narcissism as Addiction to Esteem,” Roy F. Baumeister and Kathleen D. Vohs (2001), Psychological Inquiry, 12(4), 206–210.
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“Bad Is Stronger Than Good,” Roy F. Baumeister, Ellen Bratslavsky, Catrin Finkenauer, and Kathleen D. Vohs (2001), Review of General Psychology, 5(4), 323-370.
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“Is There a Gender Difference in Strength of Sex Drive? Theoretical Views, Conceptual Distinctions, and a Review of Relevant Evidence.” Baumeister, Catanese, & Vohs, Personality and Social Psychology Review, 5(3), 242–273 (2001).
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“Self-Esteem and Threats to Self: Implications for Self-Construals and Interpersonal Perceptions,” Kathleen D. Vohs and Todd F. Heatherton (2001), Journal of Personality and Social Psychology, 81(6), 1103-1118.
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“Disordered Eating and the Transition to College: A Prospective Study,” Kathleen D. Vohs, Todd F. Heatherton, and Marcia Herrin (2001), International Journal of Eating Disorders, 29(3), 280–288.
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“Perfectionism, Body Dissatisfaction, and Self-Esteem: An Interactive Model of Bulimic Symptom Development.” Vohs et al., Journal of Social and Clinical Psychology, 20(4), 476–497 (2001).
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“Interpersonal Evaluations Following Threats to Self: Role of Self-Esteem,” Todd F. Heatherton and Kathleen D. Vohs (2000), Journal of Personality and Social Psychology, 78(4), 725-736.
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“Three Studies on the Factorial Distinctiveness of Binge Eating and Bulimic Symptoms Among Nonclinical Men and Women,” Thomas E. Joiner, Jr., Kathleen D. Vohs, and Todd F. Heatherton (2000), International Journal of Eating Disorders, 27(2), 198–205.
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“Social appraisal as correlate, antecedent, and consequence of mental and physical health outcomes,” Thomas E. Joiner, Jr., Kathleen D. Vohs, and Norman B. Schmidt (2000), Journal of Social and Clinical Psychology, 19(3), 336-351.
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“Self-Regulatory Failure: A Resource-Depletion Approach,” Kathleen D. Vohs and Todd F. Heatherton (2000), Psychological Science, 11(3), 249-254.
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“Perfectionism, Perceived Weight Status, and Self-Esteem Interact to Predict Bulimic Symptoms: A Model of Bulimic Symptom Development.” Vohs et al., Journal of Abnormal Psychology, 108(4), 695–700 (1999).
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Editorial Board Memberships
- Associate Editor Journal of Personality and Social Psychology: Attitudes and Social Cognition, 2014 to 2016
- Editorial Board member Journal of Consumer Research, 2008 to present
- Outstanding reviewer award from Journal of Consumer Research, 2010
- Editorial Board member Journal of Personality and Social Psychology: Personality Processes and Individual Differences, 2003 to 2009
- Editorial Board member, Journal of Personality and Social Psychology: Attitudes and Social Cognition, 2011 to present
- Editorial Board member, Journal of Personality and Social Psychology: Intergroup Relations and Group Processes, 2007 to present
- Editorial Review Board member, Journal of Experimental Psychology: General, 2011-present
- Editorial Review Board member, Journal of Experimental Social Psychology, 2009-present
- Editorial Review Board member, Journal of Experimental Social Psychology, 2009-present
- Editorial Review Board member, Journal of Neuroscience, Psychology, and Economics, 2009-present
- Editorial Review Board member, Psychological Science, 2009-present
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Honors and Awards
- DISTINGUISHED MCKNIGHT UNIVERSITY PROFESSORSHIP
The Distinguished McKnight University Professorship program recognizes outstanding faculty members who have recently achieved full professor status. Recipients hold the title “Distinguished McKnight University Professor” for as long as they remain employed at the University of Minnesota.
Honorary Chairs And Professorships
- Distinguished McKnight University Professorship, 2016 • Land O' Lakes Chair in Marketing, 2015
- Honorary Chair in Experimental Consumer Research, Faculty of Economics and Business, Groningen University, January 2012 – present
- Land O’ Lakes Professor of Excellence in Marketing, 2011-2016
- McKnight Presidential Fellowship, University of Minnesota, 2008-2011
- McKnight Land-Grant Professorship, University of Minnesota, 2007-2009
- Canada Research Chair in Marketing Science and Consumer Psychology, 2003-2005.
Research Awards and Commendations
- Distinguished Scientist Award, Society for Consumer Psychology (SCP), 2018
- Highly Cited Researcher, Thomson Reuters ISI Web of Science, 2015-2017. This honor is bestowed to the top 1% of scholars worldwide in terms of citations
- Anneliese Maier Research Award, Alexander von Humboldt Foundation, 2014-2019
- Top productive author in premier marketing journals 2010-2014, American Marketing Association, (AMA), 2014
- 10th most cited researcher according to the Journal of Marketing Education, 2014
- American Marketing Association DocSig Top Author Productivity for 2009-2013
- Early Career Award, International Society for Self and Identity, 2009 • Faculty researcher award; Carlson School of Management, University of Minnesota, 2009
- SAGE Young Scholars Award, in conjunction with the Foundation for Social and Personality Psychology, 2008
- Early Career Award Finalist, International Society for Self and Identity, part of the Society for Personality and Social Psychology (SPSP), 2008
- Honorable mention, Theoretical Innovation Prize, Society for Personality and Social Psychology (SPSP), with Baumeister, Dewall, and Zhang, 2008
- First Decade Award Finalist, Gustavus Adolphus College, 2006
- MENSA Award for Research in Excellence, 2004 • Hannah T. Croasdale Graduate Scholar Award, Dartmouth College, 2000
Media and Speaking Awards
- Best Presentation of the Year, Marketing Science Institute (MSI), 2015
- National Public Radio's Best of 2009: "Study: Your Brain Thinks Money is a Drug"
- University of Minnesota, Carlson School Faculty Media Star Award, 2007
Teaching Awards
- Part-Time MBA Faculty of the Year, as voted by the graduating class of part-time MBA students, 2018
- Faculty of the Year, as voted by the graduating class of part-time MBA students, 2016
- One of the 40 Best Business School Professors Under 40, Poets and Quants, 2014
- DISTINGUISHED MCKNIGHT UNIVERSITY PROFESSORSHIP