The Carlson School marketing department is among the top-ranked institutions in the world for generating cutting-edge research. Students will engage with an innovative curriculum, and access opportunities to participate in case competitions, club events, and an unmatched experiential learning program that prepares them to transition into or accelerate successful careers in marketing.
Marketing Career Opportunities
The following are among a wide array of employers that hired a recent Carlson MBA student for marketing roles:
Top companies from across the country and world recruit Carlson MBA's into Marketing functions.
Executive Vice President, Starbucks
Chief Marketing Officer, Lowe's
VP of Marketing Partnerships, General Mills
Not only do students discover the latest marketing concepts and trends in the classroom, they get opportunities to apply new lessons to emerging issues in a real-world business environment.
Carlson Brand Enterprise (CBE)
A one-of-a-kind experiential learning opportunity that connects students with client organizations and challenges them to address a real-world marketing challenge. Carlson MBA students work in teams, and complete three 7-12 week projects throughout the Carlson Brand Enterprise.
Popular MBA Courses
- Brand Management
- Digital Marketing
- Persuasion & Influence
- Pricing Strategies
- Buyer Behavior
- Marketing Research
Top-Ranked Marketing Faculty
Carlson MBA students engage with internationally renowned educators and researchers, and an innovative marketing curriculum that prepares them to thrive as managers and marketers. The Marketing department at the Carlson School ranks No. 3 in the world for research productivity and is the 5th most cited marketing department in the world.
Carlson Brand Enterprise, Managing Director
Land 'O Lakes Chair in Marketing, Professor
Marketing Beyond the Classroom
The Carlson School offers a variety of clubs and organizations for students to explore marketing beyond the classroom and expand their networks.
Carlson Marketing Network
Marketing Network is dedicated to developing successful marketing professionals by providing opportunities that connect students to expertise at the Carlson School and in the broader business community.
Spotlight: Case Competition
Elite Eight Brand Management Case Competition
Hosted by the Carlson School, Elite Eight brings together top brand management students, professionals, and researchers from across the country for a three-day competition highlighting the challenges facing brand managers in today's competitive marketplace.