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Marketing Department

Number 3 in research productivity

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Number 5 in Research impact

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Song Yao

Welcome Song Yao

Song Yao is an Associate Professor of Marketing at the Carlson School of Management, University of Minnesota. Professor Yao has won the Paul Green Best Paper Award and the John Howard Dissertation Award, both of which are sponsored by the American Marketing Association.

Recent Faculty Awards


  • Business Week Faculty of the Year Teaching Award, Finalist, Carlson School of Management - Professor Rohini Ahluwalia 
  • Part-Time MBA Faculty of the Year, Carlson School of Management - Professor Vlad Griskevicius 
  • Fellow of the Association for Consumer Research (ACR) - Professor Deborah Roedder John 
  • Society for Consumer Psychology (SCP) Distinguished Scientific Contribution Award - Professor Kathleen Vohs
  • Early Career Award from the Society of Consumer Psychology (SCP) - Asst. Professor Alison Jing Xu 
  • Marketing Science Institute (MSI) Young Scholar - Asst. Professor Yi Zhu