Apply knowledge from the classroom to develop solutions for a real client. In the Carlson Brand Enterprise, undergraduate and MBA students act as marketing strategy consultants by applying strategic and analytical concepts to complex business problems for a partner organization.

  • Gain Real Experience in Carlson Brand Enterprise

    Hands-on learning is a hallmark of the Carlson School experience, challenging students to apply what they've learned in partnership with real businesses.

  • Learn from Leading Scholars

    Learn core methodologies and frameworks used by professionals to analyze complex challenges

  • Connect with Top Employers

    The Carlson School's extensive network spans local, national, and global business communities, introducing students to industry leaders and future colleagues.

  • Be Part of an Exceptional Team

    Fully analyze and understand marketing strategy and how brand assets can be identified, leveraged, and managed to create the most value for an organization