Apply knowledge from the classroom to develop solutions for a real client. In the Carlson Brand Enterprise, undergraduate and MBA students act as marketing strategy consultants by applying strategic and analytical concepts to complex business problems for a partner organization.
THE CARLSON ADVANTAGE
Gain Real Experience in Carlson Brand Enterprise
Hands-on learning is a hallmark of the Carlson School experience, challenging students to apply what they've learned in partnership with real businesses.
Learn from Leading Scholars
Learn core methodologies and frameworks used by professionals to analyze complex challenges
Connect with Top Employers
The Carlson School's extensive network spans local, national, and global business communities, introducing students to industry leaders and future colleagues.
Be Part of an Exceptional Team
Fully analyze and understand marketing strategy and how brand assets can be identified, leveraged, and managed to create the most value for an organization