Carlson Brand Enterprise
Apply knowledge from the classroom to develop solutions for a real client. In the Carlson Brand Enterprise, undergraduate, Master of Marketing, and MBA students act as marketing strategy consultants by applying strategic and analytical concepts to complex business problems for a partner organization.
The Carlson Brand Enterprise (CBE) is a one-of-a-kind consultancy where leading MBA students work with senior management at top companies to solve marketing and business challenges. Unlike most project-based student consultancies, the Carlson Brand Enterprise operates as a professional services firm, serving multiple clients and providing high-level, strategic services.
Master of Marketing (MSMK) students spend the spring semester working side-by-side with MBA and undergraduate counterparts to solve marketing and business challenges as part of the Carlson Brand Enterprise (CBE). This one-of-a-kind consultancy provides an opportunity for students to work with senior management at top companies while applying the tools and skills learned throughout the MSMK program.
The Carlson Brand Enterprise is a one-of-a-kind consultancy where leading MBA students work with senior management at top companies to solve marketing and business challenges. Unlike most project-based student consultancies, the Carlson Brand Enterprise operates as a professional services firm, serving multiple clients and providing high-level, strategic services.
Prior to joining Carlson School, David had spent more than 20 years in leadership positions in consulting and industry. In addition to the Brand Enterprise he teaches MBA and executive courses in Marketing Strategy and Brand Management.
Become a Client
Carlson Brand Enterprise is a unique brand and strategic marketing consultancy that integrates Carlson’s brightest minds with the University of Minnesota’s top marketing faculty and professionals, and industry-defining brand and marketing research. CBE helps clients achieve increased profitability and competitive advantage by using best in class strategy and addressing brand and marketing challenges, focusing on strategic and analytical aspects.
Gain Real Experience in Carlson Brand Enterprise - Hands-on learning is a hallmark of the Carlson School experience, challenging students to apply what they've learned in partnership with real businesses.
Learn from Leading Scholars - Learn core methodologies and frameworks used by professionals to analyze complex challenges
Connect with Top Employers - The Carlson School's extensive network spans local, national, and global business communities, introducing students to industry leaders and future colleagues.
Be Part of an Exceptional Team - Fully analyze and understand marketing strategy and how brand assets can be identified, leveraged, and managed to create the most value for an organization
Not many MBA candidates find themselves prepping for the GMAT in the middle of the Pacific Ocean aboard a hulking U.S. Navy ship. But that’s exactly where Chris Brudzinski, ’17 MBA, began his journey from the Marine Corps to the Carlson School in 2015.