person looking at data on computer screen

Carlson Analytics Lab Projects

Work with emerging analytics professionals to solve business challenges. The Carlson Analytics Lab partners with client organizations of all sizes and from any industry. Past clients have included both start-ups and Fortune 100 companies. Agriculture, healthcare, retail, professional services, finance, technology, travel and leisure, manufacturing, nonprofits, and government are all represented in our client portfolio. The profiles here highlight some of those projects. To learn how our analytics consulting services can help your business, contact the Carlson Analytics Lab.

A Win-Win Partnership

Mall of America has partnered with the Carlson Analytics Lab on multiple analytics projects over three years. Such partnerships benefit everyone involved: clients get usable business solutions while students gain valuable experience.

Farmer Seeding
Creative Data Analysis

Students integrated soil, weather, and topography data to develop a customized crop metric based on growing conditions. Then they analyzed 300,000 farm fields, matching each to a research plot and improving performance by 7% on average.

Mechanics working on gears and machinery
Harnessing Streaming Data

Students helped a global consulting firm expand its capabilities by building a cloud-based prototype to monitor streaming data from machine sensors and predict equipment failures.

Professional Stylist cuts hair
Forecasting Traffic at Retail Stores

Regis Corporation has partnered with the Carlson Analytics Lab on several projects, including forecasting foot traffic at salon locations.

Hazelden Betty Ford
Analyzing Addiction

The Hazelden Betty Ford Foundation asked the Carlson Analytics Lab to analyze treatment data for insights that could help patients recovering from addiction. Read the story.

apartment building
Predicting Homelessness

Our students worked alongside Hennepin County officials to try and predict when vulnerable citizens might be at risk of eviction from stable housing. Read the story.

PwC Managing Director Doug Bond talks to the students.
Detecting Fraud

Students analyzed auto insurance data to identify problems and present recommendations to judges from PwC, one of the world’s largest professional services firms. Read the story.

Sun Country Airplane
Customer Segmentation

Unifying disparate data sources, students created a cohesive view of customer segments to inform Sun Country Airline's marketing operation. Read the story.

Mall of America Mines Insights from Wi-Fi Data
New Insights from Novel Data

Students used Wi-Fi access point data to better understand visitor behavior and movement inside Mall of America, the enormous shopping and entertainment destination. Read the story.

Forecasting Patient Census for Hennepin County Medical Center
Machine Learning in Action

Students built multiple models to predict patient populations in 17 different nursing units at Hennepin County Medical Center, helping the hospital to optimize staffing and deliver patient care.

Students Use Data to Answer Business Questions

Carlson School analytics students solved a real-world business problem in a case sponsored by PwC.

Carlson Analytics Lab