The 2020 presidential election is likely to have an effect on business managers. New research from the Carlson School shows business managers develop a "comparative mindset" during election years and ...
The Institute for Research in Marketing creates thought-provoking dialogue and drives the science and practice of marketing forward with its case competitions, close relationships with the business co...
New research from Carlson School Assistant Professor Linli Xu and her coauthors examine the types of online searches people made immediately following an ad, as well as the ad’s placement, time it ran...
