De Liu
3-163 Carlson School
Curriculum Vitae (41.99 KB)

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De Liu

Associate Professor, PhD Coordinator
Information & Decision Sciences


  • PhD 2004
    Management Science and Information Systems University of Texas at Austin

  • Master of Science 2000
    Management Science and Engineering Tsinghua University

  • Bachelor of Engineering 1998
    Management Information System Tsinghua University


  • Internet Auctions and Contests
  • Mechanism Design
  • Gamification and Digital Gaming
  • Role of Social Networks in Online Markets
  • Crowd sourcing and Crowd funding

Selected Works

  • Gamification of Technology-Mediated Training: Not All Competitions Are the Same, Information Systems Research, Articles in Advance, 2016
  • Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding. MIS Quarterly, 39(3):729-742, 2015
  • Information Asymmetry and Hybrid Advertising. Journal of Marketing Research, 51(5):609-624, 2014
  • Digital games and beyond: what happens when players compete? MIS Quarterly, 37(1):111-124, 2013
  • Ex Ante Information and the Design of Keyword Auctions. Information Systems Research, 21(1):133-153, 2010
  • The interaction between knowledge codifi cation and knowledge- sharing networks. Information Systems Research, 21(4):892-906, May 2010
  • Auctioning Keywords in Online Search. Journal of Marketing, 73(4):125-141, 2009
  • Optimal Design of Consumer Contests. Journal of Marketing, 71(4):140-155, October 2007

Current Activities