de Liu

De Liu

Associate Professor & 3M Fellow in Business Analytics
Academic Director, MS in Business Analytics
Information & Decision Sciences


  • PhD 2004
    Management Science and Information Systems, University of Texas at Austin
  • Master of Science 2000
    Management Science and Engineering, Tsinghua University
  • Bachelor of Engineering 1998
    Management Information System, Tsinghua University


  • Economics of Internet Auctions and Mechanism Design
  • Gamification in Digital Health and Learning
  • Social Media and Social Commerce
  • Crowdfunding

Selected Works & Activities.

  • Gordon Burtch, Yili Hong, and De Liu. The Role of Provision Points in Online Crowdfunding. Journal of Management Information Systems, 35(1):117{144, 2018
  • Journal Articles
    De Liu, Radhika Santhanam, and Jane Webster. Toward Meaningful Engagement: a Framework for Design and Research of Gami ed Information Systems. MIS Quarterly, 41(4):1011{1034, 2017
  • Journal Articles
    Huaxia Rui, De Liu, and Andrew Whinston. Allocation and Pricing of Substitutable Goods: Theory and Algorithm. Production and Operations Management, 26(5):767{783, 2017
  • Journal Articles
    Radhika Santhanam, De Liu, and Wei Cheng Shen. Gami cation of Technology-Mediated Training: Not All Competitions Are the Same. Information Systems Research, 27(23):453{465, 2016
  • Journal Articles
    De Liu, Daniel J Brass, Yong Lu, and Dongyu Chen. Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding. MIS Quarterly, 39(3):729{742, 2015
  • De Liu, Xun Li, and Radhika Santhanam. Digital Games and Beyond: What Happens When Players Compete? MIS Quarterly, 37(1):111{124, 2013
  • De Liu, Jianqing Chen, and Andrew B. Whinston. Ex Ante Information and the Design of Keyword Auctions. Information Systems Research, 21(1):133-153, 2010
  • Journal Articles
    Jianqing Chen, De Liu, and Andrew B Whinston. Auctioning Keywords in Online Search. Journal of Marketing, 73(4):125{141, 2009
  • Journal Articles
    De Liu and Adib Bagh. Dynamic Ascending Clock Auction for Privacy-Preserving Assignment. Forth- coming in Management Science, 2019
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