De Liu
3-418 Carlson School
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De Liu

Associate Professor & 3M Fellow in Business Analytics; Academic Director, MS in Business Analytics
Information & Decision Sciences


  • PhD 2004
    Management Science and Information Systems, University of Texas at Austin

  • Master of Science 2000
    Management Science and Engineering, Tsinghua University

  • Bachelor of Engineering 1998
    Management Information System, Tsinghua University


  • Economics of Internet Auctions and Mechanism Design
  • Gamification in Digital Health and Learning
  • Social Media and Social Commerce
  • Crowdfunding and Internet Finance

Selected Works

On the Effects of Provision Points in Online Crowdfunding. Forthcoming in Journal of Management Information Systems, 2018
Towards Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems, MIS Quarterly, 2017
Allocation and Pricing of Substitutable Goods: Theory and Algorithm. Production and Operations Management. 2017
Gamification of Technology-Mediated Training: Not All Competitions Are the Same, Information Systems Research, 2016
Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding. MIS Quarterly, 2015
Information Asymmetry and Hybrid Advertising. Journal of Marketing Research, 2014
Digital games and beyond: what happens when players compete? MIS Quarterly, 2013
Ex Ante Information and the Design of Keyword Auctions. Information Systems Research, 2010
The interaction between knowledge codifi cation and knowledge- sharing networks. Information Systems Research, 2010
Auctioning Keywords in Online Search. Journal of Marketing, 2009

Current Activities