The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. 

  • In the News


    Facial Coding

    Breakthroughs in brain science have confirmed what we all instinctively knew: people are primarily emotional decision-makers, who evaluate matters quickly and intuitively, and communicate their truest responses non-verbally.

    • Universality - expressions aren't socialized, they're "hardwired" into our brains; as a result, even a person born blind has the same facial expressions as you or I and children as young as 1 1/2 years-of-age already exhibit all the core emotions
    • Spontaneity - the face is the only place in the body where the muscles attach directly to the skin, resulting in real-time data that can't be faked or masked
    • Abundance - human beings have more facial muscles than any other species on the planet, ensuring a wealth of information

    Watch President of Sensory Logic, Dan Hill's interview with WCCO, at the Carlson School of Management on facial expressions and follow Dan’s blog, Faces of the Week

    Star Tribune

    Sunday conversation with David Kristal, CEO, Augeo Affinity Marketing

    Since its start in 1999, Augeo Affinity Marketing has emerged as a leading company in loyalty marketing. The St. Paul-based company’s client list spans across the globe and has a reported 40 percent compounded annual growth since 2007. Augeo builds programs for companies that aim to increase emotional engagement with customers and employees. Businesses using loyalty marketing may offer discounts or rewards points for frequent customers. But as data collection becomes a growing component of loyalty marketing, firms will have to beef up on security while making their offerings to customers more personalized, said CEO David Kristal. Here is an edited transcript of a recent conversation with Kristal.

    Q: How can businesses know what kind of loyalty marketing platform is best for them, whether they are a mom-and-pop retailer or a bigger company?
    A: It’s less about the loyalty platform, and significantly more about what their objectives are. You need to deploy a solution that aligns with their business objectives. It’s platform driven so it can evolve as their business evolves. And it has to be measurable, otherwise it’ll feel good for a while and over time if it’s not measurable, it won’t sustain.
    Q: How would you say the role of punch cards and discounts has changed or grown?
    A: The way people perceive value has changed as rapidly as virtually any other change in the world of engagement. So it used to be that a discount in and of itself was special. But [now] we can all go online and search for discounts. So the way we engage has to probably include some form of a discount, and a number of other value-based considerations. And that’s why a relationship that a brand has with a customer or their employee is so critical. At its core, it has to be built on trust, and then from there, everything can kind of be built on top of it.
    Read the Full Article for more Q & A


    Are You Ready For Gen Z?

    Generation Z has entered their 20's and members of Gen Z are your future workforce. On September 15th, generations expert David Stillman and his Gen Z son Jonah came to Carlson and shared insights on how to best work with this growing cohort.

    If you try to treat Gen Z like the Millennials, it will backfire! In some ways, Gen Z more resembles the Baby Boomers. Shared workspace? No, Z’ers prefer an office. They also are willing to “pay their dues” and work their way into a new organization.

    Based on three national studies, cutting-edge case studies and interviews with hundreds of CEOs, David and Jonah are shedding light on what makes this new generation unique and what leaders need to know. Learn more from David and Jonah!

    Know the Stats:


    Prefer communicating face-to-face with a boss                          


    Believe technology is causing gaps with other generations                             


    Would be interested in a situation in which they could have multiple roles within one place of employment    


    • The Value of Being an IRM Member

    • Research Impact

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  • Featured Faculty

     Graduate Students Select Faculty of the Year

    Various classes of Carlson School graduate students have selected their Outstanding Faculty of the Year. Congratualtions to the follow Carlson School marketing faculty.
    For Part-Time MBA, Marketing Professor Vlad Griskevicius and Finance Senior Lecturer Helen Moser were selected. For Full-Time, honors went to Marketing Senior Lecturer Seth Werner for Core Faculty, and Marketing Professor Mark Bergen for Elective Faculty. In addition, graduating students from the China Executive MBA (CHEMBA) announced Marketing Professor Tony Haito Cui as their outstanding faculty winner.

    Featured Board Member

    Ken Greer, Augeo Marketing

    Ken Greer
    Augeo Marketing

    Ken Greer is a change agent, trend visionary, technology geek and creative spark. Read More

  • Faculty Publications


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    Awards and Grants


    • Marketing Science Institute (MSI) Young Scholar - Asst. Prof. Yi Zhu

    Read More