This 3-day digital marketing course teaches innovative strategies and principles behind today's most powerful marketing capabilities. Executives and business leaders will gain actionable insights into mobile, AI, and social media to take back to their marketing teams and agencies.
Pricing is one of the most important levers in the business with a direct impact on the bottom line. Understanding the growing power of value-based pricing is critical to business success. This course will delve into the psychology of pricing strategies, while considering the perspective of your customer, competition, and company.