Delve into the psychology of pricing strategies, while considering the perspective of your customer, competition, and company.

This course is designed for:

Managers and executives responsible for setting, recommending, or approving pricing decisions and pricing policy will benefit immensely from this course. This course is tailored to:

  • Vice presidents
  • Directors
  • Marketing, pricing, sales, or finance managers
  • Market researchers
  • Brand and business developers

Course overview:

Discover techniques to fight a price war and build strategic pricing capabilities. This three-day course uncovers the same pricing strategy insights that Instructor Seth Werner has shared with numerous Fortune 500 companies. Don’t underestimate the impact of this short course. It’s highly-interactive and chock full of case studies, individual readings, and group discussions. You’ll explore conceptual frameworks and practical applications to analyze pricing from an economic and psychological perspective. Using a template for pricing decisions and practical guidance to formulate strategy, you’ll leave this class prepared to identify the most profitable pricing opportunities and determine pricing sensitivities.

Learning outcomes:

After this high-impact class, you’ll be able to:

  • Build strategic pricing capabilities within your company
  • Develop methods to identify the most profitable pricing opportunities
  • Examine current pricing practices with the direction of pricing experts
  • Effectively fight price wars