Discover techniques to fight a price war and build strategic pricing capabilities. This three-day course uncovers the same pricing strategy insights that Instructor Seth Werner has shared with numerous Fortune 500 companies. Don’t underestimate the impact of this short course. It’s highly-interactive and chock full of case studies, individual readings, and group discussions. You’ll explore conceptual frameworks and practical applications to analyze pricing from an economic and psychological perspective. Using a template for pricing decisions and practical guidance to formulate strategy, you’ll leave this class prepared to identify the most profitable pricing opportunities and determine pricing sensitivities.