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IBUS 6407: Graduate Global Enrichment in Japan

Retailtainment: The Art of Experiential Commerce in Japan

Program Dates:


Pre-departure classes: Fall B term: Tuesdays, 5:45 - 9:05pm

Program Travel: January 5 - 18, 2025

Program Details

    This course invites students into the unique, experiential retail landscapes of Japan.  By considering the intersecting roles of art, culture, technology, and commerce, it sheds new light on the design and development of these immersive, multidimensional storytelling spaces.  A selection of readings, activities, and assignments will challenge students to reflect upon how retailers from a variety of sectors inform, engage, entertain, and persuade, with the ultimate goal of building brand love and loyalty.  


    Learning Objectives
    In this course, students will become familiar with a range of concepts and frameworks relating to international business and experiential retail in Japan.  More specifically, students will be able to demonstrate the following:  

    • Remember:  Recognize the importance of cultural intelligence in today’s global business environment.  
    • Understand:  Demonstrate comprehension of key concepts relating to retail marketing and Japanese culture.  
    • Apply:  Discuss connections between previously-learned marketing concepts (e.g. the Four Ps) and the dynamic experiential retail landscapes of Japan.  
    • Analyze:  Explain the complex relationships between marketing channel members and their collective impact on brand storytelling.  
    • Evaluate:  Critique and assess various retail marketing strategies, using multiple lenses.  
    • Create:  Make actionable recommendations for selected retailers in Japan to optimize, elevate, and ultimately transform its brand experience for shoppers. 

    As the third-largest economy in the world and the fourth-largest importer of U.S. products, Japan is a key member of the international trade system.  Japan is also a land of complex contradictions, with centuries-old traditions bumping up against future-forward technological innovations.  Nowhere is this more true than in the dynamic and ever-evolving world of retailtainment, which brings shoppers into contact with the items they desire, in physical, digital, and virtual spaces.  Japan is at the cutting edge of high-tech omnichannel commerce, reflecting, shaping, and defining the very future of shopping.

    Students will stay in double rooms with students of the same gender at a centrally-located hotel in Accra. Because networking and community-building are key parts of the program, students will not have the option of a single room. Guests are not permitted during the program. Breakfast will be provided daily at the hotels and some lunches will be provided as part of the program. A welcome dinner and closing dinner are also included in the program fee.

    • 4 graduate credits
    • Grading is A-F basis

    This program is open to 25 Carlson graduate students in good academic standing, with a minimum GPA of 3.0 at the time of application.  The application process is competitive, and space is limited. Meeting the minimum requirements does not guarantee acceptance.

    To apply, please visit the Apply page. Students will be charged a $50 application fee.

    The application cycle starts on March 15 and the priority deadline is April 15. 

    Applications for programs that do not fill by the priority deadline will be accepted on a rolling basis until full. Priority deadline applications will be reviewed and students will be informed of their status no later than May 15.

    Most financial aid may be applied to study abroad. University of Minnesota students are eligible for education abroad scholarships. Please see Financial Aid and Fellowships webpages for more information including deadlines.

Cost Estimate (Summary)

These estimates will vary based on student preference and exchange rates. All details subject to change based on economic and international factors. Most financial aid may be applied to study abroad programs.

*Calculated based on the estimated 2023-2024 PTMBA tuition rate. Students enrolled in another degree program will be charged the tuition rate for four credits associated with their degree program. Please see OneStop for more information about tuition and fees or contact us with questions.

** Final program fee will depend on participation numbers and could be lowered but will not increase.

Estimated tuition for four PTMBA Academic Credits (not including collegiate, graduate student assembly, or transportation fees)* $6,640
Program Fee (including lodging, program events, in-country transportation, breakfast daily, two group meals, and international health insurance) $4000**
International airfare $2,500
Passport & Photos (based on prices for U.S. citizens) $165
Daily Living Expenses (local transportation, incidentals, internet, laundry, etc.) $400
Meals (lunch and dinners not included in Program Fee) $300
Total $14,005


Academic term(s)
January 2-week travel (with Fall on campus course)
Degree level
Carlson Global Institute (CGI)
Program Model